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# The Golden Ratio, and its use in Marketing

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### The Golden Ratio, and its use in Marketing

1. 1. Use in Advertising and Graphic Design
2. 2. 0+1=1
3. 3. 1+1=2
4. 4. 1+2=3
5. 5. 2+3=5
6. 6. 3+5=8
7. 7. 5+8=13
8. 8. 8+13=21
9. 9. 13+21=34
10. 10. 21+34=55
11. 11. 34+55=89
12. 12. 55+89=144
13. 13. Only 90 slides left!
14. 14. The Fibonacci Numbers
15. 15. 21
16. 16. The Fibonacci Numbers
17. 17. In Nature • Lilies and irises = 3 petals Black-eyed Susan’s = 21 petalsCorn marigolds = 13 petals Buttercups and wild roses = 5 petals
18. 18. In Nature • ~ The Fibonacci numbers can be found in pineapples and bananas • ~ Bananas have 3 or 5 flat sides • ~ Pineapple scales have Fibonacci spirals in sets of 8, 13, 21
19. 19. The Fibonacci Numbers in Nature • ~ Fibonacci spiral found in both snail and sea shells
20. 20. The Fibonacci Numbers
21. 21. Dividing the Fibbonacis numbers by the previous will always equal 1.618
22. 22. Golden Propotion 1 : 1.618
23. 23. Golden Propotion 1 : 1.61
24. 24. Golden Propotion 1 : 1.6
25. 25. 1 : 0.61
26. 26. Observations This number sequence is very appealing to the human eye. This number sequence is frequently found in nature.
27. 27. Golden Mean Gauge: Invented by Dr. Eddy Levin DDS
28. 28. Paintings
29. 29. Architecture
30. 30. Dome of St. Paul: London, England
31. 31. The Great Wall of China
32. 32. The Bagdad City Gate
33. 33. Windson Castle
34. 34. 3 Friends
35. 35. 1: .618 3 Friends Use Everytime
36. 36. Have a good weekend!