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Infectious Riffs


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Prospective SXSW Music 2013 presentation.

Published in: Technology, Business
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Infectious Riffs

  2. 2. HOW DO BANDSSPREAD?What does a hit band’s trajectory look like?
  3. 3. HOW DO BANDSSPREAD?Fan-to-fan transmission, observable over time (Placeholder image below, will have time-lapse imagery)
  4. 4. HOW DO BANDSSPREAD?Marketer-to-fan transmission (with secondary spread)
  5. 5. WHAT AFFECTSVIRALITY?Band Characteristics- To be filled in after statistical research…- … bandmates’ gender?- … bandmates’ age?- … genre?- … tweet activity?- … ???
  6. 6. WHAT AFFECTSVIRALITY?Audience characteristics- Age- Gender- Location- Connectivity
  7. 7. WHAT AFFECTSVIRALITY?Marketers can support virality
  8. 8. WHAT AFFECTSVIRALITY?Marketers can support virality- Timing - Intraday, weekly, around special events- Content - Songs, videos, images- Target high-influence fans - Become sources of further spread
  9. 9. HOW DO WE DETECTVIRALITY?How do we find bands that are spreading virally (or will)?- Graphical approaches- Time-series approaches- Content modeling- Demographic analysis