Best Buy Hardcore Gamer


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Gaming Initiative for Best Buy by GotCast/MediaBlastr

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Best Buy Hardcore Gamer

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  2. 2. Best Buy’s Nationwide Search for ‘America’s Most Hardcore Gamer’ <br />Gamers from around the nation will be asked to make a profile & an entertaining video explaining why they deserve to win the title of America’s Most Hardcore Gamer. <br />The winner will be selected via social media-based crowd-sourcing, thus encouraging daily engagement from everyone’s friends, family and fans. The contest will be announced on, where tens of thousands of HARD CORE gamers are already registered from a series of Sony PlayStation campaigns, thus granting Best Buy direct access to thousands of people who will be looking for this unique opportunity + hundreds of thousands of their fans!.<br />The 10-12 week competition will include 3 rounds as consumers drive millions of impressions to the site, while Best Buycollects invaluable marketing research data and an unprecedented volume of user generated, branded content. The entire campaign will raise awareness around the trade in program and help to drive sales.<br />The winner, as determined by crowd-sourcing, will be featured in a big announcement by Best Buy.<br />
  3. 3. The Premier Social Media Resource for Brands<br />Customizable Platform<br />» Platform is re-skinned and customized for brands & TV networks <br />» Designed, built, & powered by our expert team (12,000+ campaigns)<br />» Plug & play social media engagement solution<br />Priceless Impressions<br />» Exciting daily engagement via votes, comments & sharing<br />» Millions of organic impressions via social media <br />» Viral promotion via proprietary voting & share tools<br />Marketing Research & User Generated Content<br />» Invaluable data collected on all users<br />» Opt-ins for future marketing campaigns & initiatives<br />» Unprecedented volume of blogs, vlogs, and UGC videos from users<br />
  4. 4. A Simple 3-Step Process<br />Announce Campaign to Millions of People<br /> We quickly ignite the campaign’s momentum by simultaneously announcing it on (300K+ people), Facebook, Twitter, Google+, YouTube, Myspace, our partner’s website, and via traditional press. <br />Use Votes to Determine the Winner<br /> We crowd-source the winner by allowing friends, fans, family, and the general public to vote on the best candidate for the prize. Voting, on average, drives additional registrations and tends to increase the contestant pool by at least 300-400%.<br />Encourage Participants to Tell their Friends, Family and Fans<br /> We incentivize the end-users to share the campaign with their social graph by associating sharing and voting with winning the prize. We provide all end-users with proprietary tools to share the campaign across their social networks and email databases.<br />
  5. 5. Employment of Cutting Edge Social Media Tools<br />Social Network Integration & Promotion<br />» Facebook, Twitter, Google+, YouTube, GotCast, & Myspace<br />» API integration, iFrames, & social network micro-sites<br />» Community marketing & promotion<br />» Viral user generated content promotion via YouTube<br />Friends, Family & Fan Engagement<br />» Solicitation of daily votes & comments<br />» Contestants distribute promotional badges across social networks<br />» Contestants & fans engage personal networks, fans and top bloggers to drive votes<br />
  6. 6. Successful Events for Top Shows and Brands<br />Cutest Canine in America<br />Presented by Embrace Pet Insurance<br />Contestants were encouraged to share data, UGC videos and photos of their dogs as they competed to be crowned “Cutest Canine in America.”<br />Sony PlayStation Tester Challenge<br />Presented by Sony PlayStation<br />Contestants were encouraged to compete for a role in a TV show on PlayStation network, ultimately driving 30,000 registrations and millions of impressions to Sony’s site.<br />VH1 Story Tellers Content Search<br />Presented by Dove<br />Contestants were encouraged to share UGC videos why their favorite artists inspired them, ultimately driving millions of impressions to <br />
  7. 7. Sony PlayStation’s Gamer Search<br />Contestants were encouraged to create UGC videos and share photos of themselves as they competed for a chance to be on Sony PlayStation Network’s show “The Tester”<br />Objective:Sony PlayStation was looking to create a huge amount of engagement around the brand and one of its TV properties.<br />Solution:Created social media contest in search of Gamers<br />Outcome: Generated 30,000 submissions forPlayStation anddrove4MM+ page views to<br />The Tester Season 3 casting call has just launched and will add tens of thousands of more registrants to our database for Maxim to access!<br />
  8. 8. Two Proven Leaders from the Internet and the Industry<br /><ul><li>Launched Top Alternative Programming Abrams Artist Agency in 2003
  9. 9. Represented talent on every major Network and Cable Television group
  10. 10. Packaged a variety of reality-based TV Shows (CBS, HDNet, DirecTV, Golf Channel, Versus)
  11. 11. Built and grew 5 successful Internet companies with sales over $600m
  12. 12. Blue Diesel,,, Go BIG Network, AffordIt
  13. 13. Startup Business Columnist for Forbes, Author of Go BIG or Go HOME</li></li></ul><li>Alec M. Shankman<br />Chief Executive Officer<br />323-708-0129<br /><br />