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Know Your Enemy - how to kill an Enterprise Social Networking initiative

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Slides from my talk at SocialConnections VII in Stockholm about the best way to stop any Enterprise Social Networking initiative and keep people from partizipating on a companies social intranet.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Know Your Enemy - how to kill an Enterprise Social Networking initiative

  1. 1. Know  your  Enemy   How  to  successfully  prevent  Enterprise  Social   Networking   Alexander  Kluge   @alecmcint   #soccnx   #kyESNe    
  2. 2. #soccnx  #kyESNe  @alecmcint  
  3. 3. Alexander Kluge (@alecmcint) #soccnx #kyESNe @alecmcint
  4. 4. #soccnx #kyESNe @alecmcint
  5. 5. #soccnx #kyESNe @alecmcint
  6. 6. #soccnx #kyESNe @alecmcint
  7. 7. #soccnx #kyESNe @alecmcint
  8. 8. #soccnx #kyESNe @alecmcint
  9. 9. #soccnx #kyESNe @alecmcint
  10. 10. #soccnx #kyESNe @alecmcint
  11. 11. #soccnx #kyESNe @alecmcint
  12. 12. #soccnx #kyESNe @alecmcint
  13. 13. Know your Enemy Please tweet your tips! #kyESNe #soccnx @alecmcint
  14. 14. #soccnx #kyESNe @alecmcint
  15. 15. #soccnx #kyESNe @alecmcint
  16. 16. #soccnx #kyESNe @alecmcint
  17. 17. When in Rome, do as the Romans do. So let´s assimilate. #soccnx #kyESNe @alecmcint
  18. 18. Project Setup
  19. 19. Let IT run the project #soccnx #kyESNe @alecmcint
  20. 20. Let the E2.0 Enthusiast run the project https://britespokesdevstorage.blob.core.windows.net/images/experiences//brite-spokes- website_sports-enthusiast-image-1.jpg #soccnx #kyESNe @alecmcint
  21. 21. Special Tip for large Enterprises: Build two competing teams! tecmidwest.blogspot.com #soccnx #kyESNe @alecmcint
  22. 22. Kick off immediatly. Who needs a pilot project anyway? http://wallstreetinsanity.com #soccnx #kyESNe @alecmcint
  23. 23. Declare „Social“ has nothing to do with the existing Intranet and its structure! #soccnx #kyESNe @alecmcint
  24. 24. Set up a detailed 10 year plan for Social Business! #soccnx #kyESNe @alecmcint
  25. 25. Technology
  26. 26. Claim „Any Device, Any Place“ right from the Start! Tierto.com #soccnx #kyESNe @alecmcint
  27. 27. Rebuild your social network according to legal department. Build as many popup windows as possible #soccnx #kyESNe @alecmcint
  28. 28. Define maximum compatibility. Demand for IE6 support, enable Javascript and Flash. #soccnx #kyESNe @alecmcint
  29. 29. Define maximum number of featues and tools in your ESN. Your users need options! #soccnx #kyESNe @alecmcint
  30. 30. Focus on Social Analytics! Build a huge analytics platform! #soccnx #kyESNe @alecmcint
  31. 31. Integrate critical business processes – and end up with the canteen menu #soccnx #kyESNe @alecmcint
  32. 32. Communication
  33. 33. „Facebook and Youtube for our Company“! Management will love that claim! #soccnx #kyESNe @alecmcint
  34. 34. Don´t care about corporate culture. #soccnx #kyESNe @alecmcint
  35. 35. Image Video with CEO talking about openess. But let Corporate Com blog in the name of the CEO #soccnx #kyESNe @alecmcint
  36. 36. Announce massive cost savings by introducing your ESN. This is the right signal for your employess. #soccnx #kyESNe @alecmcint
  37. 37. Digitalize the employee magazin. Stop the paper version. Write about it in the magazin. Wait till former CEO calls. #soccnx #kyESNe @alecmcint
  38. 38. Spam the new ESN platform with cat content. Management will love it! #soccnx #kyESNe @alecmcint
  39. 39. Implementation and Rollout
  40. 40. Repeat after me: Don´t ever ever involve middle management! Pro Tip: Start Bottom Up only! #soccnx #kyESNe @alecmcint
  41. 41. Do not talk to the workers council before launch! Invite the members to your launch party. Thats enough. #soccnx #kyESNe @alecmcint
  42. 42. Training? Noone ever was trained to use Facebook! #soccnx #kyESNe @alecmcint
  43. 43. Older employees need new skills! Send in the geeks to teach new technology! #soccnx #kyESNe @alecmcint
  44. 44. Let departments and Business Units pay per user. Or per Usage. Or both. iStock Photo #soccnx #kyESNe @alecmcint
  45. 45. Strike back! Now it´s your time: The Empire Strikes Back! #soccnx #kyESNe @alecmcint
  46. 46. Ask for the ROI #soccnx #kyESNe @alecmcint
  47. 47. Do not tolerate criticism or dumb questions! This is YOUR COMPANIES network! #soccnx #kyESNe @alecmcint
  48. 48. Feed the sceptical managers. With VIPs ignoring social, why build an ESN? #soccnx #kyESNe @alecmcint
  49. 49. Raise the „Shitstorm“ topic. Tell stories you read in cheap newspapers. #soccnx #kyESNe @alecmcint
  50. 50. Ask for all kinds of certificates. Call for a compliance and security audit. Mention the NSA. #soccnx #kyESNe @alecmcint
  51. 51. If this does not help: Mention the iCloud hack. Tell you CEO this internet thing is insecure by design. #soccnx #kyESNe @alecmcint
  52. 52. Build the Social Dessert: Do not support CxO. Leave Top Management alone. #soccnx #kyESNe @alecmcint
  53. 53. #soccnx #kyESNe @alecmcint And while we are here in Stockholm: The Vasa. An excellent example of failed communication and collaboration.
  54. 54. Q&A Alexander Kluge @alecmcint #soccnx #kyESNe @alecmcint

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