pepsi advertisement

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Analysis of a pepsi advertisement

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pepsi advertisement

  1. 1. By: Alejandra Castro
  2. 2.  Type of product or services: Beverages  Brand: PEPSI  Campaign Name: Pepsi Refresh Project
  3. 3. What is the concept chosen to differentiate the product or service? • Tell the people that they can help their community with providing ideas. What is the slogan? • Thousands of ideas. Millions in grants.
  4. 4. Execution elements: Characters : People of communities Images : People helping other persons Texts : The slogan Music : - Execution Aspects: Size : 0:46 seconds
  5. 5. Target Audience • Young adults and adults. Desired Positioning • Have the best beverages. Key Promise or benefit • Pepsi is giving away millions to found great ideas Communication Tone • Emotional
  6. 6. What does it say? • promote a new idea that has a positive impact on their community, state, or the nation. How it is said? • In a very convincing way to the people that want to help. Whom is it addressed to? • To the people that have ideas to help their community When is it said? • When you want to help other people. Where is it said? • In every home.
  7. 7. You can see all the ideas of any people.
  8. 8. You can vote for the best idea.
  9. 9. It is very convincing It might not remain valid for a log period of time. It helps other people.

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