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Geração Z - Desafios e Oportunidades

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Apresentação da palestra "Geração Z - Desafios e Oportunidades no III Digital Media Conference 2010 #dmc2010

Uma análise livre sobre comportamentos, tendências, aderência da vida online em uma nova geração e desafios e oportunidades para empresas e suas marcas.

Published in: Technology, News & Politics
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Geração Z - Desafios e Oportunidades

  1. 1. Apresentação Geração Z (zapping)
  2. 2. Desafio Pergunta Como perpetuar? 2008 2000 1997
  3. 3. Minha Inspiração!U
  4. 4. U Y GeraçãoU @xioma do “Fundamentódromo”
  5. 5. Z GeraçãoU U
  6. 6. Não me Venha com esta!” @lgo deu errado um legado importante “Excesso de informação? Imagine a informação religiosa transformada em arte pelo Renascimento, para um público iletrado frequentando as igrejas iluminadas a tochas, absorvendo as histórias nas paredes por trás dos afrescos, um excesso de informação em cada cena pintada, que complementavam a informação do sermão?”
  7. 7. Fonte: enquete com crianças de 7 a 13 anos no mingaudigital.com.br
  8. 8. tendênciaU Celular para compartilhar experiências usando dadosU Tio é 3Gs? U Forte
  9. 9. @Tripé da Gestão
  10. 10. Um História ObservadaU Vejo no 4sq 13 Busco no Vejo o Tumulto Tuito achando pessoas num Google “Chuva na Paulista legal tal de “Chuva de Twix” de Twix” Vou saber mais Flickr, YouTube, Quem estava Me reúno com de casa. Vejo Blog, Twitter, Y+Z 4 colaboradoras que deu alguma Facebook, 1988 - 1995 da geração Y m... Exame engajamentoU
  11. 11. Algumas Pistas U uma geração ainda em formação
  12. 12. Nesta apresentação usei ... Conheça... www.criancamaissegura.com.br Campanha AACD www.uniquetypes.cc

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