Unaids & social media strategy

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Unaids & social media strategy

  1. 1. Communications- building value of UNAIDS Social media has revolutionized the way we engage online, turning consumers of media content into producers.1
  2. 2. Re-energise the AIDS response through communications • Showing added value of UNAIDS • Increasing political will for the AIDS response • Promoting universal access—prevention revolution • Advocating for resources for the AIDS response3
  3. 3. Re-energise the AIDS response through communications Major priorities: AIDS Issues • High Level Meeting UNAIDS • OUTLOOK Leadership • PMTCT campaign • Male circumcision campaign Traditional Social • 30 years of AIDS media media unaids. • EXD profiling org3
  4. 4. Social media6
  5. 5. AIDSspace • 4000 plus members • A small dedicated group of users • Improved functionality- now includes chat and closed group discussions • Provides platform for Universal access consultation, HIV prevention commission and external partners.8
  6. 6. AIDSspace… the future • Doubling membership • Dedicated moderator- outsourced • Major drive post HLM to keep momentum alive on Universal access/declaration • Improved technical capabilities including cross social media synergies.8
  7. 7. Key goals • Increasing coverage of UNAIDS issues by traditional broadcast media, as well as new opportunities with new media • Increasing UNAIDS video content and presence key meetings, website, youtube and social media8
  8. 8. 2010 Key achievements • AIDS2010 – Vienna – Established networks with online AIDS activists – Top conversation and top 2 @reply • MDG Summit – Established network with UN social media officers • Prevention Revolution: The first UNAIDS social media campaign – Facebook + 43 % Twitter + 25 % – At lest 6 million people reached on twitter – 1 Million page views on Facebook – 150 000 views on YouTube – 80 blogs about the campaign • Social Media content sharing – Global Report 85 000 views ISSUU3 – Global Report slides 31 000 views
  9. 9. Social Media 2011 • Increase UNAIDS presence on Social Media • 4 key opportunities—Mali Youth Summit, Robben Island social media event, HLM, World AIDS Day • Target audience – Dialogue with young people on key issues – Reach and engage opinion makers • Create engaging and innovative content3 • UNAIDS staff engagement
  10. 10. Social Media 2012 • AIDS conférence 2012 WD • AIDS World Day 20127
  11. 11. New Generation Leadership strategy: Collaborativelyand effectively implementedEnhance leadership skills of young people inorder to remove the social and legal barriersyoung people face in accessing HIV servicesSecure space for youth participation inpolicy, programme and funding decisionsLaunch a glocal co-created HIV awarenessand education campaign, built on theprinciples of new modes of social organizing

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