Alcatel-Lucent Cloud can deliver a better class of cloud to communication service providers -- one that can transform how you do business. We are providing a new class of cloud -- the carrier cloud which will help you create new business models, revenue and profit while increasing agility.

1. ALCATEL-LUCENT CLOUD
A NEW CLASS OF CLOUD
The Carrier Cloud
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2. WHAT IF THERE WERE
A BETTER CLASS OF CLOUD?
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3. ONE THAT
TRANSFORMS CapEx OpEx
HOW YOU DO
Savings Savings
BUSINESS…
TCO
Savings
Up to
80 %
of a providers service delivery
infrastructure can be positively impacted.
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4. WHILE MAKING ELASTICITY
IMS core utilization, typical load over the day
YOU MORE
EFFICIENT…
SCALABILITY MULTI-TENANCY
Cost of adding incremental subs SP savings in IMS core HW by virtualization
Source: Bell Labs - The Value of Cloud for a Virtual Service Provider Study – October 2011
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5. …AND ABLE
Months
TO BRING NEW Carrier Cloud
AND BETTER
DIFFERENTIATED
SERVICES TO
MARKET MORE FASTER
time to market
QUICKLY?
Years
Traditional IT
Source: Bell Labs - The Value of Cloud for a Virtual Service Provider Study – October 2011
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6. A NEW CLASS OF CLOUD
The Carrier Cloud
The Carrier Cloud will: NETWORK
• Create new business models, revenue,
and profit while increasing agility
• Transform service provider, streamline CLOUD
operations, monetize current assets
The Carrier Cloud delivers:
CARRIER
CLOUD
• New enterprise and consumer compute
and communications experiences
• Broad application and real-time
application support
• Open, dynamic, and easy to use
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7. THE NETWORK MAKES THE CLOUD
CAPACITY
COVERAGE
CARRIER
RESILIENCY CLOUD
GOVERNANCE
NETWORK DISTRIBUTED CLOUD NODES
SECURITY
AGILE RELIABLE TRANSFORMATIVE
• Widespread Access • Meet or Exceed “five nines” • Network-Oriented
• Highly Available • Fast Fault Recovery • Pay Per Use
• Highly Scalable and Elastic • Secure • Application Aware
• On Demand • Fixed and Mobile
• Open/Dynamic • Federated
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8. WHAT’S THE DIFFERENCE?
CONVENTIONAL CARRIER
CLOUD CLOUD
• Not distributed Highly distributed
• Limited to cloud nodes Encompasses both cloud
• Constrained performance, nodes & network
availability, & security End-to-end SLAs
• Just another service A new way of doing
offering business
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9. BRINGING
THE POWER OF
VIRTUAL TELCO SERVICES
THE NETWORK
Comms Video Network Data Everything as a service
TO THE CLOUD
Cloud Management System
NETWORK DISTRIBUTED CLOUD NODES
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10. SERVICE PROVIDERS
THE GO-TO
PROVIDERS
FOR CLOUD Performance New, Innovative,
SERVICES Availability and
Security
CARRIER
CLOUD
Highly Responsive
Services
Transforms service provider
infrastructure, operations and
business models
Builds an agile service delivery ENTERPRISE CONSUMER
platform for a new class of cloud
services
GOVERNMENT
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11. A DYNAMIC
INNOVATOR…
CARRIER
CLOUD
Deliver lower cost,
IDEATION highly flexible cloud-
ready applications
TEST
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12. THAT CAN GUARANTEE
END-TO-END QUALITY
OF SERVICE.
IMMERSIVE
COMMUNICATIONS
M2M VOICE
VIDEO
DATA
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13. ENTERPRISE AT THE TOP OF IT DECISION MAKER CONCERNS
Performance Data Security Ease of Use Cost
IS READY FOR
THE CARRIER
CLOUD…
Source: Alcatel-Lucent
Global Cloud IT Decision Maker Study | September 2011
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14. AND THEY
SEE THE Remediation
VALUE OF IT. Encrypted Bandwidth
Revenue per potential feature per month
storage Guarantee
Complex Network Rapid VM
• Carrier cloud has a far Topologies Instantiation
greater revenue potential
(10 X) User-configured Latency
redundancy Guarantee
• Carrier cloud is more
attractive (4 X) to
enterprises than existing
public cloud services
Public Cloud Premioum VM Carrier Cloud Premium VM
Source: Alcatel-Lucent Global Cloud IT Decision Maker Study | September 2011
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15. DEVELOP AND Annual Revenue for Online Content and Conversation Providers
DEPLOY
DIFFERENTIATED
SERVICES THAT
ATTRACT
CUSTOMER
($ in billions) Revenue
LOYALTY
Source: Nielsen, Citi Investment Research and Analysis, comScore, IHS Screen Digest, eMarketer, Crunchbase, Apple, Hulu
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16. Agile
Reliable
CARRIER
CLOUD
Distributed
Cloud Nodes
ALCATEL LUCENT
The Network CLOUDBAND
Makes the Cloud
Transformative
Network
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17. ALCATEL-LUCENT CLOUDBAND ARCHITECTURE
VIRTUAL TELCO SERVICES IT
Comms Video Data Network Everything-as-a-Service Internal
CARRIER PaaS
PORTAL
(service on-boarding / management) BSS
• Product Catalogue
CLOUDBAND™ API • CRM
• Billing
CLOUDBAND™ MANAGEMENT SYSTEM
(orchestration/automation)
CLOUDBAND™ NODE DRIVER CLOUD NETWORK DRIVER OSS
• Service Catalogue
• Inventory
• Order Management
Network • Network Activation
Alcatel-Lucent Public
CloudBand™ Node Cloud Management Network
System
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18. A CLOUD
MANAGEMENT
SYSTEM THAT
UNDERSTANDS
BOTH THE
NETWORK &
COMPUTING
CLOUDBAND
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19. ALCATEL-LUCENT
CLOUDBAND NODE
Features
• Integrated cloud hardware and • Pre-integrated, mounted, tested
software designed for service before delivery
providers distributed cloud
• Using 3rd party available cloud stacks
• North bound API with the cloud
management system • Network equipment
• Delivered in predefined form factors • A logical cloud node that can be in
BASIC CLOUD (small, medium, large) any existing cloud outside the service
provider (e.g. Amazon)
BUILDING • Different packaging from rack-
BLOCK mounted servers to fully validated
shippable containers
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20. To learn more about Alcatel-Lucent’s
CloudBand and the Carrier Cloud Solutions,
visit us at www.alcatel-lucent.com/cloud
and www.alcatel-lucent.com/cloudband
Follow Alcatel-Lucent Cloud on Social Media.
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COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.