mediakit2011
A MODERN PUBLISHING HOUSE WITH TRADITION                                           Mladá fronta a. s. | Mezi Vodami 1952/9...
We currently publish 25 magazines, a daily newspaper,      weekly regional newspapers, a growing number           of websi...
MAGAZINE ONLY FOR MENForMen is an exclusive men fs monthly,which fills a big gap in the Czech magazinemarket, and also fit...
2/1                                                   1/1                                      1/2                        ...
MAGAZINE NOT ONLY ABOUT FOODF.O.O.D. magazine covers the whole worldof food from basic information and cookingtips to fasc...
2/1                                                 1/1                           1/2            1/2                      ...
LOSING WEIGHT WHILE READINGDieta (diet) is one of the most frequent topicsdiscussed by women at work, at home, at partiesa...
2/1                                                1/1                          1/2            1/2                        ...
FOR ALL WHO WANT TO START LIVING                                                          A MORE CONFIDENT AND RICHER LIFE...
2/1                                                1/1                          1/2            1/2                        ...
THE BEST IN WOMAN’S LIFEFirst published in September 2001, maminka(Mother) quickly became a market leader,attracting women...
2/1                                               1/1                           1/2                1/2                    ...
MAGAZINE FOR SMALL                                                                           AS WELL AS BIGGER CHILDRENSlu...
2/1                                                 1/1                           1/2           1/2                       ...
READING, GAMES AND                                                                INTERESTING FACTS FOR CHILDRENAs the old...
2/1                                                1/1                           1/2            1/2                       ...
THE WORLD BEYOUND THE HORIZONLidé a Země (People and the Earth) is asocial monthly focused on travelling.It is a high-qual...
2/1                                                1/1                            1/2            1/2                      ...
READING FROM YOUR PHARMACYThe magazine MOJE ZDRAVÍ (My health)presents individual health problems tothe readers in a compr...
2/1                                                  1/1                         1/2                  1/2                 ...
WE FOLLOW CURRENT TRENDS IN ITThe magazine Computer is an original Czechbiweekly that has been focusing (not only) onthe w...
1/1                           1/2                1/2                           1/3                 1/3                    ...
EXCLUSIVE MAGAZINE                                                                 FOR EVERY PHOTOGRAPHERThe magazine DIGI...
1/1                            1/2                 1/2                               1/3                  1/3             ...
MAGAZINE FULL OF TIPS                                                               AND TRICKS FOR EVERYONEThe magazine Ja...
1/1                        1/2                  1/2                               1/3                 1/3                 ...
MOBILE                                                    TECHNOLOGIES AS A LIFE STYLEThe monthly Mobility is the only mag...
1/1                    1/2                  1/2                               1/3                 1/3                     ...
MONTHLY ABOUT ADVERTISING, MEDIA, AND MARKETING                                                 COMMUNICATION. PUBLISHED S...
1/1                         2/3                         1/2                                                     1/3       ...
MAGAZINE FOR ENTREPRENEURS AND MANAGERSObchodfinance (Businessfinance)is a magazine for entrepreneurs andmanagers. Many pe...
1/1                          1/2                     1/2                                 1/3            1/3     189 x 277 ...
EXCEPTIONAL ENVIRONMENT FOR EXCEPTIONAL PEOPLEDOMUS AUREA is an exclusive magazineabout exceptional houses, luxury villas ...
2/1                                                1/1                        1/2      1/2     (510 x 305)                ...
MONTHLY FOR ALL FANS OF MODERN LIVINGThe modern, visually attractive monthly withrich content, Bydlení Stavby Reality (Liv...
2/1                                               1/1                     1/2                      1/2                    ...
YOUR VERIFIED SOURCE OF INFORMATION FROM THE REAL                                                     ESTATE MARKETThe mag...
1/1                             1/2                                  1/2                          2/3                  1/6...
MONTHLY FOR ADVOCACY AND BUSINESSThe magazine PRÁVO  BYZNYS (Law Business) is the first magazine in the Czechmarket bringi...
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Mlada fronta media kit 2011 English
Upcoming SlideShare
Loading in …5
×

Mlada fronta media kit 2011 English

2,197 views

Published on

Published in: News & Politics, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,197
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mlada fronta media kit 2011 English

  1. 1. mediakit2011
  2. 2. A MODERN PUBLISHING HOUSE WITH TRADITION Mladá fronta a. s. | Mezi Vodami 1952/9 | 143 00 Prague 4-Modřany Company reg No.: 49240315 | VAT No.: 49240315 | tel. +420 0225 276 111 | fax +420 225 276 222 | e-mail: mf@mf.cz Advertising department: tel. +420 225 276 301–303 | fax +420 225 276 333 | e-mail: inzerce@mf.cz
  3. 3. We currently publish 25 magazines, a daily newspaper, weekly regional newspapers, a growing number of websites and over 200 books each year. These Include: Lifestyle and social titles [ForMen, F.O.O.D., Maminka,Lidé a Země, MOJE ZDRAVÍ, DIETA, MOJE PSYCHOLOGIE, Computer, Jak na počítač, Mobility, DIGIfoto, Zen, Bydlení Stavby Reality, Sedmička weekly] Titles for children [Sluníčko, Mateřídouška] Professional and economic publications [Strategie, OBCHOD & FINANCE, Zdravotnické noviny, Tempus medicorum, DOMUS AUREA, Pacientské listy, Sestra, Postgraduální medicína, Právo & byznys, REALIT and economic daily E15] Newspapers [E15 Economic Daily, Sedmička Regional Weekly] Websites [Sedmicka.cz, E15.cz, Strategie.cz, Lideazeme.cz, Recepty.cz, Orbion.cz, VTM.cz, Maminka.cz] Books Mladá fronta has good repute in all fields of book production, especially in prose and poetry. Quality book titles can be found in traditional book series – Moderní světová próza, Maminka, Sluníčko, Kolumbus, Tajný archive, as well as in other interesting non- series projects. Annually, Mladá Fronta publishes over 200 titles, 180 of which are new titles. www.mf.cz
  4. 4. MAGAZINE ONLY FOR MENForMen is an exclusive men fs monthly,which fills a big gap in the Czech magazinemarket, and also fits perfectly into theportfolio of Mladá fronta .ForMen readers are serious, successful andambitious over 35 fs who remain young insprit, but who have already achieved aboveaverage incomes and social standing.ForMen does not reflect its readers asstereotypes; it can be challenging andedgy. This is most apparent in the use ofexcellently composed but striking title pageimages.Already in publication for four years, ForMenhas become the premium men fs magazineon the Czech market with a large groupof regular and loyal readers. Every monthreaders can expect a wealth of contentincluding excellent shopping advice andthe most inspiring fashion pages. TheForMen team also publishes regular highquality themed special issues which carry aminimum of 164 glossy pages.There is currently no other title on theCzech market which carries a similarrange and quality of content. Premiumbrand advertising, and market survey datademonstrates the increasing popularity SPECIFICATIONSof ForMen amongst both readers and Published since: 2005 Periodicity: monthly Number of pages: 164advertisers. Circulation: 15 000 copies Design: cover – chalk paper 170 g + UV coating, inside – chalk paper 90 g, matte chalk paper, binding V2. The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution: to subscribers and in sales network SCHEDULE issue deadline date of issue issue deadline date of issue 1/11 14th Dec 2010 6th Jan 2011 7-8/11 20th Jun 2011 8th Jul 2011 2/11 19th Jan 2011 7th Feb 2011 9/11 18th Aug 2011 6th Sep 2011 3/11 16th Feb 2011 7th Mar 2011 10/11 20th Sep 2011 7th Oct 2011 4/11 22nd Mar 2011 7th Apr 2011 11/11 19th Oct 2011 7th Nov 2011 5/11 19th Apr 2011 6th May 2011 12/11 21st Nov 2011 7th Dec 2011 6/11 19th May 2011 7th Jun 2011 1/12 15th Dec 2011 6th Jan 2012
  5. 5. 2/1 1/1 1/2 mini page 460 X 290 230 x 290 103 x 165 230 x 143 1/2 1/3 1/4 1/3 PR TIP 1/4 77 x 290 113 x 290 57,5 X 290 230 x 96 230 x 72 ,5 105 x 135 (mirror)ADVERTISING PRICES1st double-page 290 000 CZK mini page 105 000 CZK Mirror formats upon2nd cover page 240 000 CZK 1/2 of page 110 000 CZK request. 5 mm for3rd cover page 200 000 CZK 1/3 of page 70 000 CZK cropping needs to4th cover page 280 000 CZK 1/4 of page 60 000 CZK be added to the net1st right page 220 000 CZK PR tip – inz. hotline 20 000 CZK bleed dimensions.2/1 of advertorial 280 000 CZK In case of a double-1/1 of advertorial 190 000 CZK surcharges page spread we1/1 of page 160 000 CZK for specific positioning 15 % require each page as2/1 of page 250 000 CZK inserting or sticking in upon agreement a separate document.
  6. 6. MAGAZINE NOT ONLY ABOUT FOODF.O.O.D. magazine covers the whole worldof food from basic information and cookingtips to fascinating insights into the world oftop gastronomy but also gives readers theopportunity to see the professionals cookingat home.In F.O.O.D. we also set out on a trip to thepast and culinary history with renownednational meals presented step by step, butthe magazine also provides the latest newsand trends that rock the world of moderncooking.Every issue of F.O.O.D. takes a luxuryculinary journey accompanied by originalrecipes. Vinný sklípek (Wine cellar) is anexpert section that broadens the horizons offood and drink lovers. We provide an almostexhausting amount of information aboutwines from the world as well as domesticwines, including detailed information abouttheir producers or importers.With regard to the universal topic, whichfood definitely is, the increasing popularityof world cuisines in the Czech Republicmeans that recipes and information about„cosmopolitan“ cuisines and cookingtechniques form an integral part of themagazine. Nevertheless, F.O.O.D. magazine SPECIFICATIONSalso returns to the traditional Czech cuisine, Published since:    2007 Periodicity: monthlyto discover forgotten figures of national Number of pages:     132 Circulation: 50 000 copiesgastronomy, and to provide delicious The printed and sold circulation is audited by the company Deloitte Audit s. r. o.traditional family recipes we can really be Distribution: to subscribers and in sales network, Design: cover – glossyproud of and that have not yet been affected chalk paper 170 g + UV coating, inside LWC 70 g, binding V2by „Commercial Mass Catering“. The popular SCHEDULEreturn to the roots and regional cuisine is issue deadline date of issue issue deadline date of issuealso a worldwide trend – in this field F.O.O.D. 1/11 3rd Dec 2010 21st Dec 2010 8/11 1st Jul 2011 22nd Jul 2011 2/11 4th Jan 2011 21st Jan 2011 9/11 4th Aug 2011 23rd Aug 2011is also a guide to the many delicacies and re 3/11 7th Feb 2011 24th Feb 2011 10/11 6th Sep 2011 23rd Sep 2011discovered techniques in this area. 4/11 7th Mar 2011 24th Mar 2011 11/11 5th Oct 2011 24th Oct 2011 5/11 5th Apr 2011 22nd Apr 2011 12/11 7th Nov 2011 24th Nov 2011 6/11 5th May 2011 24th May 2011 1/12 5th Dec 2011 22nd Dec 2011 7/11 7th Jun 2011 24th Jun 2011
  7. 7. 2/1 1/1 1/2 1/2 173 x 236 85 x 236 173 x 116 (426 x 275) (213 x 275) (109 x 275) (213 x 130) 1/3 1/3 1/4 1/4 55 x 236 173 x 76 173 x 56 (80 x 275) (213 x 90) (213 x 70) 85 x 116 Mirror dimensionsADVERTISING PRICES (bleed dimensions).2nd cover page 165 000 CZK 1/2 of page 85 000 CZK 5 mm for cropping3rd cover page 145 000 CZK 1/3 of page 59 000 CZK needs to be added4th cover page 186 000 CZK 1/4 of page 45 000 CZK to the net bleed2/1 of advertorial 255 000 CZK dimensions. In case of1/1 of advertorial 175 000 CZK surcharges a double-page spread2/1 of page 230 000 CZK for specific positioning 15 % we require each1/1 of page 112 000 CZK inserting or sticking in upon agreement page as a separate document.
  8. 8. LOSING WEIGHT WHILE READINGDieta (diet) is one of the most frequent topicsdiscussed by women at work, at home, at partiesas well as in cafés. Moreover, almost everywoman has tried to be at least once in her life ona diet or tried to lose weight. With the magazineDieta readers will find out that losing weightneed not be a hard job, healthy cooking is easy,and when they lose a few kilos, not only will theybe beautiful and slim, but also healthy. Becausehealth and diet are really closely related. Themagazine Dieta is not only about losing weight,but also about healthy lifestyle. Dieta also thinksabout men and has a bit of extra for everyone.EASY LOSING OF WEIGHT: Dieta is not amagazine about starvation, but about how tolearn to live a healthy life. Dieta knows howto put an end to overweight, how to keep aslim figure, and how to cope with it effectively,quickly and with a smile.HEALTHY COOKING: Dieta knows how to cookhealthily, and how to buy and choose the rightingredients. Nutrition specialists will discloserecipes that will not make you gain weight.OUR HEALTH: Obesity is an illness and dietsare often related to health. The best doctors willgive you advice on how to get rid of unpleasantproblems.LIFESTYLE: In your struggle with kilogramsyou can be inspired not only by beauties fromHollywood, but also by famous Czechs, or simply SPECIFICATIONSreaders who managed to cope with overweight. Published since:   2003 Periodicity: monthlyEVERYTHING ABOUT FAMILY: Overweight is not Number of pages:   100 Circulation: 50 000 copiesa women’s issue only; it concerns men and, at Design: cover – glossy chalk paper 150 g, UV coating, inside – LWC 70 gpresent time more often, children as well. Dieta Cosmopress, binding V2magazine is a great advisor when dealing with The printed and sold circulation is audited by the company Deloitte Audit s. r. o.family problems. Distribution in CZ: to subscribers and in sales network SCHEDULEBEAUTY AND FASHION TIPS: Every woman is issue deadline date of issue issue deadline date of issuebeautiful and Dieta will teach her how to hide 1/11 13th Dec 2010 5th Jan 2011 7-8/11 15th Jun 2011 4th Jul 2011potential imperfections. 2/11 18th Jan 2011 4th Feb 2011 9/11 17th Aug 2011 5th Sep 2011 3/11 15th Feb 2011 4th Mar 2011 10/11 19th Sep 2011 5th Oct 2011RELAXATION AND SPORTS: Dieta will provide 4/11 17th Mar 2011 5th Apr 2011 11/11 17th Oct 2011 3rd Nov 2011you with well-established tips about sports that 5/11 19th Apr 2011 5th May 2011 12/11 15th Nov 2011 2nd Dec 2011are best for losing weight. 6/11 17th May 2011 3rd Jun 2011 1/12 12th Dec 2011 4th Jan 2012
  9. 9. 2/1 1/1 1/2 1/2 183 x 245 89 x245 183 x 120 (426 x 275) (213 x 275) (104 x 275) (213 x 135) 1/3 1/3 1/4 1/6 1/4 1/8 89 x 120 58 x 245 183 x 79 183 x 58 (73 x 275) (213 x 94) (213 x 73) 58 x 120 89 x 58ADVERTISING PRICES Mirror dimensions1st double-page 289 000 CZK 1/3 of page 59 000 CZK (bleed dimensions).2nd cover page 159 000 CZK 1/4 of page 39 000 CZK 5 mm for cropping3rd cover page 139 000 CZK 1/6 of page needs to be added4th cover page 169 000 CZK (catalogue advertisement) 25 000 CZK to the net bleed2/1 of advertorial 280 000 CZK 1/8 of page 20 000 CZK dimensions. In case of1/1 of advertorial 149 000 CZK a double-page spread1/1 of page 119 000 CZK surcharges we require each2/1 of page 250 000 CZK for specific positioning 15 % page as a separate1/2 of page 79 000 CZK inserting or sticking in upon agreement document.
  10. 10. FOR ALL WHO WANT TO START LIVING A MORE CONFIDENT AND RICHER LIFE.MOJE PSYCHOLOGIE (My psychology) isa magazine for all who want to understandtheir own as well as other people’s feelings;who want to recognize potential pitfallsof relations with their partners, friends,children or colleagues, and to find a way tosolve them; who want to better learn aboutthemselves, use their own opportunities orget rid of weaknesses.MOJE PSYCHOLOGIE readers are educated,curious and demanding. Each issue providesprofessionally composed articles, qualitytests and analyses, both from the journalisticand the expert point of view. Readers findthe magazine interesting, compelling andenlightening.More than just Psychology – All sensualpleasures form a part of our mentalcondition so the magazine also presents anon-traditional view of fashion, cosmetics,design, gastronomy, and travelling. Abroad view of life is important so newsfrom cultural events and interviews withinteresting people are also included asstandard. SPECIFICATIONS Published since:    6 Periodicity: monthly Number of pages:  148 Circulation: 50 000 copies Design: cover – glossy chalk paper 170 g + UV coating, inside LWC 70 g, binding V2 The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution:to subscribers and in sales network SCHEDULE issue deadline date of issue issue deadline date of issue 1/11 14th Dec 2010 3rd Jan 2011 7-8/11 15th Jun 2011 4th Jul 2011 2/11 17th Jan 2011 3rd Feb 2011 9/11 16th Aug 2011 2nd Sep 2011 3/11 14th Feb 2011 3rd Mar 2011 10/11 14th Sep 2011 3rd Oct 2011 4/11 16th Mar 2011 4th Apr 2011 11/11 17th Oct 2011 3rd Nov 2011 5/11 14th Apr 2011 3rd May 2011 12/11 15th Nov 2011 2nd Dec 2011 6/11 17th May 2011 3rd Jun 2011 1/12 15th Dec 2011 3rd Jan 2012
  11. 11. 2/1 1/1 1/2 1/2 173 x 236 85 x 236 173 x 116 (426 x 275) (213 x 275) (109 x 275) (213 x 130) 1/3 1/3 1/4 1/6 1/4 1/8 85 x 116 55 x 236 173 x 76 173 x 56 (80 x 275) (213 x 90) (213 x 70) 85 x 76 85 x 56ADVERTISING PRICES Mirror dimensions1st double-page 290 000 CZK 2/1 of page 250 000 CZK (bleed dimensions).2nd cover page 240 000 CZK 1/2 of page 110 000 CZK 5 mm for cropping3rd cover page 200 000 CZK 1/3 of page 70 000 CZK needs to be added4th cover page 280 000 CZK 1/4 of page 60 000 CZK to the net bleedFrench door 500 000 CZK 1/6 of page 40 000 CZK dimensions. In case of1st right page 220 000 CZK 1/8 of page 34 000 CZK a double-page spread2/1 of advertorial 280 000 CZK surcharges we require each1/1 of advertorial 190 000 CZK for specific positioning 15 % page as a separate1/1 of page 160 000 CZK inserting or sticking in upon agreement document.
  12. 12. THE BEST IN WOMAN’S LIFEFirst published in September 2001, maminka(Mother) quickly became a market leader,attracting women of all age groups. Womenwho only just decided to start a family but, andalso those who already somehow struggledwith maternity and parenthood. maminkacontinues to be one of the strongest titles inthis important and growing sector.On 196 or more pages, maminka readers learnabout the joys as well as the accompanyingsorrows of maternity. Well informed articlesgive effective pieces of advice and solutionsas to how to cope with both everyday andextraordinary situations occurring in family life.maminka magazine is not exclusively focusedon the period of pregnancy and infant age.It also provides an overview of physical andmental development of every child up topre-school age. It follows current trendsin obstetrics, psychology and paediatrics.Consultants and the editors’ expert colleaguesexplain news in their fields of expertise in aform comprehensible to the readers.Not just about children, but above all formothers, mamika informs about legal aspectssuch as in employment , helps with relationshipproblems, and offers relaxation and rest in thedemanding process of bringing up a small child.maminka has a philosophy that expectant SPECIFICATIONSmothers have a right to feel and look as good Published since: 11 Periodicity: monthlyas they want to. So each issue has articles on Number of pages: 196 Circulation: 60 000 copiescosmetics and the editors’ fashion-related tips Design: cover – glossy chalk paper 170 g + UV coating, inside – LWC 70 g,are a must read for new and expecting mums. binding V2 The printed and sold circulation is audited by the company DeloitteEach issue also includes tests of new products Audit s. r. o. Distribution: to subscribers and in sales network, in gift packages atand innovations to help in a family with a small maternity wardschild, plus recommend destinations for trips SCHEDULE issue deadline date of issue issue deadline date of issueor holidays, where families with children are 1/11 6th Dec 2010 23rd Dec 2010 8/11 7th Jul 2011 25th Jul 2011welcome. 2/11 10th Jan 2011 27th Jan 2011 9/11 8th Aug 2011 25th Aug 2011 3/11 7th Feb 2011 24th Feb 2011 10/11 7th Sep 2011 26th Sep 2011Interviews with famous people, polls, news 4/11 8th Mar 2011 25th Mar 2011 11/11 10th Oct 2011 26th Oct 2011from the culture have a firm place in the 5/11 11th Apr 2011 28th Apr 2011 12/11 8th Nov 2011 25th Nov 2011magazine maminka as well. 6/11 10th May 2011 27th May 2011 7/11 7th Jun 2011 24th Jun 2011 1/12 6th Dec 2011 23rd Dec 2011
  13. 13. 2/1 1/1 1/2 1/2 173 x 236 85 x 236 173 x 116 (426 x 275) (213 x 275) (104 x 275) (213 x 130) 1/3 1/3 1/4 1/6 1/4 PR 55 x 236 173 x 76 173 x 56 85 x 116 (80 x 275) (213 x 90) (213 x 70) 55 x 116ADVERTISING PRICES Mirror dimensions2nd cover page 169 000 CZK 1/3 of page 85 000 CZK (bleed dimensions).3rd cover page 159 000 CZK 1/4 of page 65 000 CZK 5 mm for cropping4th cover page 189 000 CZK 1/6 PR 25 000 CZK needs to be added“Z” cover 259 000 CZK to the net bleed2/1 of advertorial 259 000 CZK surcharges dimensions. In case of1/1 of advertorial 169 000 CZK for specific positioning 15 % a double-page spread1/1 of page 145 000 CZK inserting or sticking in upon agreement we require each2/1 of page 229 000 CZK page as a separate1/2 of page 95 000 CZK document.
  14. 14. MAGAZINE FOR SMALL AS WELL AS BIGGER CHILDRENSluníčko (Little sun) is one of the fewmagazines in the Czech market that havebeen published for more than 40 yearswithout any interruption. Parents, who usedto read it when they were young, buy it fortheir children. The magazine is intended for(non-)readers from four to seven years ofage. Despite the magazine’s long tradition,it is still modern, both with its graphics andwith the content – it always offers somethingnew to its readers.The main idea of Sluníčko is to amuse thechildren and teach them something; themagazine uses children’s natural curiosityand desire to learn new things. Therefore,besides amusing reading, it contains manyriddles, clues, brain teasers, colouring sheets,cut-outs and many other tasks. The readersare guided through the entire magazine bycheerful animals.Popular sections:Fairy tales, comics, poems – childrenachieve their first reading successes withtexts in Sluníčko, especially thanks to taskscontained in the texts (looking for suitablewords or rhymes, colouring of illustrationsetc.).School for little children – Pupík, the doggy, SPECIFICATIONSand Líza, the kitty, will teach the children Published since:   1967 Periodicity: monthly Number of pages:  44 Circulation: 100 000 copieshow to draw, write and count. Design: cover – glossy chalk paper 115 g, inside – woodless paper 90 g, cut-Cut-outs – readers create their own toys outs – cardboard 180 g, binding V1from paper. The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution: to subscribers and in sales networkAnimal section – interesting information SCHEDULEfrom the world of animals + funny riddles. issue deadline date of issue issue deadline date of issue 1/11 20th Dec 2010 14th Jan 2011 8/11 25th Jul 2011 11th Aug 2011Pupík, the handyman – guides, games, 2/11 24th Jan 2011 9th Feb 2011 9/11 24th Aug 2011 12th Sep 2011recipes and other great tips not to get 3/11 21st Feb 2011 10th Mar 2011 10/11 22nd Sep 2011 11th Oct 2011bored. 4/11 24th Mar 2011 12th Apr 2011 11/11 24th Oct 2011 10th Nov 2011 5/11 22nd Apr 2011 11th May 2011 12/11 22nd Nov 2011 9th Dec 2011Sluníčko also includes colouring sheets, 6/11 24th May 2011 10th Jun 2011 7/11 22nd Jun 2011 11th Jul 2011 1/12 20th Dec 2011 13th Jan 2012competitions, labyrinths, looking fordifferences and other popular activities.
  15. 15. 2/1 1/1 1/2 1/2 190 x 230 190 x 113 (420 x 250) (210 x 250) 93 x 230 (210 x 123) 1/3 1/3 1/4 2/3 1/4 61 x 230 190 x 75 190 x 55 93 x 113 126 x 230ADVERTISING PRICES2nd cover page 115 000 CZK 1/2 of page 55 000 CZK3rd cover page 110 000 CZK 1/3 of page 45 000 CZK4th cover page 130 000 CZK 1/4 of page 40 000 CZKcardboard 1/1 110 000 CZK 1/6 of page PR 16 000 CZK Mirror dimensions2/1 of advertorial 180 000 CZK (bleed dimensions).1/1 of advertorial 125 000 CZK surcharges 5 mm for cropping1/1 of page 95 000 CZK for specific positioning 15 % needs to be added2/1 of page 150 000 CZK inserting or sticking in upon agreement to the net bleed2/3 of page 75 000 CZK dimensions.
  16. 16. READING, GAMES AND INTERESTING FACTS FOR CHILDRENAs the oldest magazine still in circulationon the market, Mateřídouška has alwayschanged with the times and thanks to thatit is still one of the best-selling titles forchildren for children from 7 to 12 years ofage. Despite foreign inspired competitionMateřídouška remains a firm favourite withCzech children and parents alike.The magazine has a design and layout thatallows children work with the magazinethemselves, but it is also widely used byschools to enrich the teaching process.Mateřídouška teaches children new thingsin an amusing way. The readers learninteresting facts from the world of animalsand dinosaurs, which they really love;they travel in the Czech Republic as wellas abroad, reveal secrets of science andtechnologies, and amuse themselves whiledoing funny tasks that train their perception.Mateřídouška is full of Jokes andcompetitions for interesting prizes, theseries of Detective Inspector Vrťapka isa firm favourite , as are popular comicsand short stories, Sportmania, Ája’s noticeboard – place for great ideas and invitations,interesting facts from the world of peopleand animals. SPECIFICATIONS Published since: 1944 Periodicity: monthlyThe magazine includes a cardboard Number of pages: 48 Circulation: 65 000 copiessupplement that usually contains cut-outs, Design: cover – glossy chalk paper 115 g, inside – LWC 65 g, supplement –cards, pairs or board games. cardboard 180 g, binding V1 The printed and sold circulation is audited byMateřídouška also contains many quizzes, the company Deloitte Audit s. r. o. Distribution: to subscribers and in salescrosswords and clues children really love to network SCHEDULEsolve. And not only children – Mateřídouška issue deadline date of issue issue deadline date of issuecan amuse the whole family! 1/11 10th Dec 2010 30th Dec 2010 8/11 14th Jul 2011 1st Aug 2011 2/11 13th Jan 2011 1st Feb 2011 9/11 16th Aug 2011 1st Sep 2011Mateřídouška has been published without 3/11 10th Feb 2011 1st Mar 2011 10/11 13th Sep 2011 30th Sep 2011interruption from December 1945. Thus, in 4/11 15th Mar 2011 1st Apr 2011 11/11 13th Oct 2011 1st Nov 2011 5/11 14th Apr 2011 2nd May 2011 12/11 15th Nov 2011 1st Dec 20112010, it celebrates 65 years of its successful 6/11 16th May 2011 1st Jun 2011existence in the market. 7/11 14th Jun 2011 1st Jul 2011 1/12 15th Dec 2011 2nd Jan 2012
  17. 17. 2/1 1/1 1/2 1/2 190 x 260 92 x 260 190 x 128 (420 x 280) (210 x 280) (103 x 280) (210 x 138) 1/3 1/3 1/4 2/3 1/4 62 x 260 190 x 85 190 x 63 93 x 128 125 x 260 (68 x 280) (210 x 91) (210 x 68) (103 x 138) (140 x 280)ADVERTISING PRICES Mirror dimensions2nd cover page 95 000 CZK 1/2 of page 50 000 CZK (bleed dimensions).3rd cover page 90 000 CZK 1/3 of page 40 000 CZK 5 mm for cropping4th cover page 110 000 CZK 1/4 of page 35 000 CZK needs to be addedcardboard 1/1 110 000 CZK 1/6 of page PR 16 000 CZK to the net bleed2/1 of advertorial 160 000 CZK dimensions. In case of1/1 of advertorial 115 000 CZK surcharges a double-page spread1/1 of page 85 000 CZK for specific positioning 15 % we require each2/1 of page 130 000 CZK inserting or sticking in upon agreement page as a separate2/3 of page 70 000 CZK document.
  18. 18. THE WORLD BEYOUND THE HORIZONLidé a Země (People and the Earth) is asocial monthly focused on travelling.It is a high-quality and well-respectedmedium, whose values have been provenby time – it has been on the Czech marketfor almost sixty years already. The strongestgroup of readers comprises young andeducated people between 25 and 35 yearsof age, who are already financially secureand do not feel guilty about spending moneyhow they want to. Readers naturally look toLidé a Země to find inspiration about traveland holidays, however it is also an importantleisure time read for an audience who areintelligent, open minded and inquisitiveabout the world.Advertisers have an opportunity to presenttheir products and services on pages ofa prestigious magazine with tradition,world class visual and inspired content.Advertisements can be matched withparticular topics and destinations aswell as placed in specialized commercialsupplements.Lidé a Zeměcontains the following regular sections: mosaic glance back in photos SPECIFICATIONS news from the end of the world Published since: 1951 Periodicity: monthly editorial Number of pages: 132 Circulation: 52 000 copies main reportage Design: cover – glossy chalk paper 170 g + UV coating, inside – LWC 80 g, topic of the month binding V2 The printed and sold circulation is audited by the company Deloitte photo-reportage Audit s. r. o. Distribution: to subscribers and in sales network window to the world SCHEDULE issue deadline date of issue issue deadline date of issue direction: Europe 1/11 13th Dec 2010 3rd Jan 2011 8/11 14th Jul 2011 2nd Aug 2011 my homeland 2/11 17th Jan 2011 3rd Feb 2011 9/11 16th Aug 2011 2nd Sep 2011 calendar 3/11 14th Feb 2011 3rd Mar 2011 10/11 14th Sep 2011 3rd Oct 2011 4/11 15th Mar 2011 1st Apr 2011 11/11 17th Oct 2011 3rd Nov 2011 traveller 5/11 14th Apr 2011 3rd May 2011 12/11 15th Nov 2011 2nd Dec 2011 6/11 16th May 2011 2nd Jun 2011www.lideazeme.cz 7/11 14th Jun 2011 1st Jul 2011 1/12 14th Dec 2011 3rd Jan 2012
  19. 19. 2/1 1/1 1/2 1/2 146 x 220 71 x 220 143 x 108 (340 x 245) (170 x 245) (85 x 245) (170 x 120) 1/3 1/3 1/4 1/6 2/3 1/4 horizontal bottom strip 71 x 108 46 x 220 143 x 63 143 x 52 46 x 108 96 x 220 (60 x 245) (170 x 75) (170 x 55) 143 x 30 (110 x 245)ADVERTISING PRICES Mirror dimensions2nd cover page 185 000 CZK 1/3 of page 56 000 CZK (bleed dimensions).3rd cover page 160 000 CZK 1/4 of page 45 000 CZK 5 mm for cropping4th cover page 205 000 CZK 1/6 of page 33 000 CZK needs to be added2/1 of advertorial 250 000 CZK horizontal bottom strip 22 000 CZK to the net bleed1/1 of advertorial 159 000 CZK dimensions. In case of1/1 of page 149 000 CZK surcharges a double-page spread2/1 of page 240 000 CZK for specific positioning 15 % we require each2/3 of page 105 000 CZK inserting or sticking in upon agreement page as a separate1/2 of page 89 000 CZK document.
  20. 20. READING FROM YOUR PHARMACYThe magazine MOJE ZDRAVÍ (My health)presents individual health problems tothe readers in a comprehensible andstill professionally guaranteed form. Thebiggest emphasis is put on prevention. Itdescribes news from the world of medicineand presents individual over-the-countermedications as well as natural treatmentoptions.Special sections of MOJE ZDRAVÍ focus onvarious health issues and provide qualifiedinformation about problems encounteredby the elderly, diabetics, children illnesses,maternity as well as family relations.The magazine also contains answersto frequently asked questions relatedto healthy nutrition and other thematicseries. Distraction is offered in the form ofinterviews with important figures, quizzes,crosswords, healthy recipes etc.MOJE ZDRAVÍ magazine also supports thework of pharmacists and participates inpatients’ education.MOJE ZDRAVÍ provides its advertisers withan efficient way of addressing the targetgroup – both end clients as consumers, andpharmacists as buyers.MOJE ZDRAVÍ is read by middle-aged to SPECIFICATIONS Published since: 2002 Periodicity: monthlyhigher-aged readers who purposefully care Number of pages: min. 84 and more Circulation: 120 000 copiesfor their health; they mostly include women. Design: cover – glossy chalk paper 150 g, inside – LWC 70 gIt addresses clients in pharmacies and The printed and sold circulation is audited by the company Deloitte Audit s. r. o.people following development and trends in Distribution: pharmacies and selected facilities related to health care inbody and health care. the Czech Republic and in sales network SCHEDULEwww.mojezdravi.cz issue deadline date of issue issue deadline date of issue 1/11 10th Dec 2010 29th Dec 2010 7-8/11 13th Jun 2011 29th Jun 2011 2/11 11th Jan 2011 28th Jan 2011 9/11 11th Aug 2011 30th Aug 2011 3/11 10th Feb 2011 1st Mar 2011 10/11 12th Sep 2011 27th Sep 2011 4/11 10th Mar 2011 29th Mar 2011 11/11 10th Oct 2011 27th Oct 2011 5/11 11th Apr 2011 28th Apr 2011 12/11 9th Nov 2011 29th Nov 2011 6/11 10th May 2011 27th May 2011 1/12 8th Dec 2011 29th Dec 2011
  21. 21. 2/1 1/1 1/2 1/2 184 x 265 90 x 265 184 x 130 (420 x 280) (210 x 280) (103 x 280) (210 x 138) 1/3 1/3 1/4 1/6 Mirror dimensions (bleed dimensions). 5 mm for cropping needs to be added to the net bleed dimensions. In case of a double-page spread we require each 1/4 page as a separate document. 55 x 265 184 x 85 90 x 130 55 x 125 (69 x 280) (210 x 90) (103 x 138) 184 x 65 (210 x 70)ADVERTISING PRICES2nd cover page 169 000 CZK 1/2 of page 79 000 CZK surcharges for specific positioning 15 %3rd cover page 159 000 CZK 1/3 of page vertical inserting or sticking in upon agreement4th cover page 179 000 CZK (horizontal +20 %*) 59 000 CZK1st right page 139 000 CZK 1/4 of page vertical commercial editorial (current news)1st double-page 250 000 CZK (horizontal +30 %*) 49 000 CZK 1/3 of page 45 000 CZK2/1 of advertorial 259 000 CZK 1/6 of page 29 000 CZK1/1 of advertorial 159 000 CZK crossword + 10x prize 30 000 CZK1/1 of page 129 000 CZK PR current news 115 x 50 mm2/1 of page 229 000 CZK 20 000 CZK “News” section 1/4 of page 22 000 CZK
  22. 22. WE FOLLOW CURRENT TRENDS IN ITThe magazine Computer is an original Czechbiweekly that has been focusing (not only) onthe world of computers since 1994. On at least100 pages it provides the readers with productreviews and extensive comparison tests, followsnew trends in IT and shows the direction offuture development. Besides, it offers particularand guaranteed tips for computer users, butalso deals with social networks or smartphones.The content is administered by an experiencedteam of editors and external authors, whoprove their abilities not only in the printedmagazine, but also at specialized conferences,popularizing lectures and (of course) in the on-line world.Computer also includes a DVD containinginteresting software programmes, originalvideos in HD resolution – whether video-testsor popularizing programmes, prepared incooperation with the magazine živě.cz.Who are the readers of Computer?As regards the content as well as the levelof specialty of the texts, Computer is mostlyintended for rather advanced and demandingreaders. The typical readers of Computer areusually men aged 18-35 with more than positiverelation to technologies. They are often theso-called “opinionmakers”, i.e. their friends SPECIFICATIONScome to ask them for advice and often follow Volume: 18 Periodicity: biweeklytheir recommendations. Professionals in the IT Number of pages: 128+4 (every even issue), 96+4 Circulation: 50 000 copiesarea as well as managers with decision-making Design: cover – 135 g glossy chalk paper, inside – 70 g UPM ultra, binding: V1competences also form a considerable group The printed and sold circulation is audited by the company Deloitte Audit s. r. o.of readers. Distribution: to subscribers and in sales networkSince 2010, Computer includes a monthly SCHEDULE issue deadline date of issue issue deadline date of issuesupplement called Connect. It is intended 1/11 27th Dec 2010 13th Jan 2011 12/11 30th May 2011 16th Jun 2011for IT professionals and originated by 2/11 10th Jan 2011 27th Jan 2011 13–14/11 13th Jun 2011 4th Jul 2011 3/11 24th Jan 2011 10th Feb 2011 15–16/11 18th Jul 2011 4th Aug 2011conversion from the magazine of the same 4/11 7th Feb 2011 24th Feb 2011 17/11 22nd Aug 2011 8th Sep 2011name. On (at least) 32 pages it brings topics 5/11 21st Feb 2011 10th Mar 2011 18/11 5th Sep 2011 22nd Sep 2011for administrators, IT managers as well as 6/11 7th Mar 2011 24th Mar 2011 19/11 19th Sep 2011 6th Oct 2011 7/11 21st Mar 2011 7th Apr 2011 20/11 3rd Oct 2011 20th Oct 2011specialists in this field. The authors of articles 8/11 4th Apr 2011 21st Apr 2011 21/11 17th Oct 2011 3rd Nov 2011in Connect include mostly specialists with 9/11 18th Apr 2011 5th May 2011 22/11 31st Oct 2011 18th Nov 2011 10/11 2nd May 2011 19th May 2011 23/11 14th Nov 2011 2nd Dec 2011practical experience and recognized figures of 11/11 16th May 2011 2nd Jun 2011 24/11 28th Nov 2011 15th Dec 2011Czech as well as world IT.
  23. 23. 1/1 1/2 1/2 1/3 1/3 88 x 258 180 x 127 57 x 258 180 x 84 (210 x 297) (103 x 297) (210 x 142) (72 x 297) (210 x 99) 1/8 1/4 1/4 Non-standard advertising options l vinserting in a part of the circulation (also regionally) 2/3 l placement of advertisement on a DVD-ROM, promotion with a video-review l partnership of individual sections l non-standard advertisement dimensions 1/4 (calculation upon request at the advertising department) 88 x 62 88 x 126 180 x 62 42 x 258 (210 x 77) (57 x 297) 118,5 x 258ADVERTISING PRICES CONNECT! ADVERTISING PRICES Mirror dimensions1/1 99 000 CZK 1/1 83 000 CZK (bleed dimensions).1/2 54 500 CZK 1/2 45 000 CZK 5 mm for cropping1/3 37 500 CZK 1/3 33 000 CZK needs to be added1/4 29 000 CZK 1/4 25 000 CZK to the net bleed1/8 19 000 CZK 1/8 15 000 CZK dimensions. In case of2nd cover 121 000 CZK a double-page spread3rd cover 108 000 CZK we require each4th cover 143 000 CZK page as a separate document.inserted adv. up to 8 pages 2,90 CZK/pcinserted adv. up to 16 pages 3,90 CZK/pcinserted adv. above 16 pages calculationupon request
  24. 24. EXCLUSIVE MAGAZINE FOR EVERY PHOTOGRAPHERThe magazine DIGIfoto (Digital Photo) is themost extensive Czech photo-magazine. It hasbeen published for eight years already as amonthly in a rich format of 132 pages. TheTechnika (Technology) section contains reviewsof cameras and accessories, including theinformation about latest products and trendsin photo-technology. The Fotoškola (PhotoSchool) section teaches the readers how tomake better pictures of various genres andhow to process them properly in the computer.Software instructions are intended both foradvanced users, and for beginners.DIGIfoto features a cultural section, in whichthe readers can get inspired by the work of themost prominent Czech and foreign authors. Weprovide cultural service as well – overview ofthe most important photography exhibitionsand reviews of selected events written byrenowned professionals.The magazine is also full of readers’ photos,professionals’ tips, regular travel articles, andsections like V akci (In Action), Bazar (Second-Hand Sale) etc. The stylish double-page spreadthen features stylish products, “toys for men”and other gadgets.Who are the readers of DIGIfoto?The readers of DIGIfoto are mostly well-offmiddle-aged men with above-average incomeand good education, for whom photography SPECIFICATIONSis a big hobby and who, therefore, do not Volume: 8 Periodicity: monthlyhesitate to spend considerable amounts of Number of pages: 128+4 Circulation: 20 000 copiesmoney on photo-technologies. They like to be Design: cover – glossy chalk paper 200 g + 1/0 dispersion coating, highlysurrounded by nice, stylish and elegant things. glossy, inside – 80 g UPM Ultra, binding V2They perceive the information contained in The printed and sold circulation is audited by the company Deloitte Audit s. r. o.the magazine as strong recommendations Distribution: to subscribers and in sales network SCHEDULEthanks to the highly professional renown the issue deadline date of issue issue deadline date of issueeditors have gained. The high credibility in 1/11 27th Dec 2010 18th Jan 2011 7–8/11 13th Jun 2011 7th Jul 2011our professional market is also based on the 2/11 24th Jan 2011 15th Feb 2011 9/11 22nd Aug 2011 13th Sep 2011fact that DIGIfoto is a purely Czech authorial 3/11 21st Feb 2011 15th Mar 2011 10/11 19th Sep 2011 11th Oct 2011 4/11 21st Mar 2011 12th Apr 2011 11/11 17th Oct 2011 8th Nov 2011project. 5/11 18th Apr 2011 10th May 2011 12/11 14th Nov 2011 6th Dec 2011 6/11 16th May 2011 7th Jun 2011
  25. 25. 1/1 1/2 1/2 1/3 1/3 97 x 262 199 x 128 63 x 262 199 x 80 (230 x 297) (111 x 297) (230 x 144) (77 x 297) (230 x 100) three-page spread (with an unfolding Non-standard advertising options page) l competitions l vinserting in a part of the circulation (also regionally) l non-standard formats (calculation upon request) 676 x 297ADVERTISING PRICES Mirror dimensions1/1 95 000 CZK Inserted adv. up to 8 pages 3,90 CZK/pc (bleed dimensions).1/2 49 500 CZK Inserted adv. up to 16 pages 4,90 CZK/pc 5 mm for cropping1/3 35 000 CZK Inserted adv. above 16 pages calculation needs to be added1/4 10 000 CZK upon request to the net bleed1/6 3 500 CZK dimensions. In case of2nd cover 112 000 CZK a double-page spread3rd cover 104 000 CZK we require each3/1 250 000 CZK page as a separate4th cover 140 000 CZK document.
  26. 26. MAGAZINE FULL OF TIPS AND TRICKS FOR EVERYONEThe magazine Jak na počítač (How tomaster a computer) is a monthly for allgeneral computer users. Therefore, emphasisis always put mainly on comprehensibility.Articles are written by established authors,and the editors also actively react toquestions and suggestions of the magazine’sreaders, who are, therefore, very loyal to themagazine.Jak na počítač also includes purchasingtips and short introductions of selected newproducts. Every issue also features a usermanual for complete mastering of particularprogramme, which can be pulled out by thereader and kept. But due to considerableinterest in the binders with the design of Jakna počítač we know that the readers mostlykeep the entire magazine. The magazine isregularly accompanied by a CD with moremanuals and useful software with easyinstallation. Four times a year, the CD isreplaced by a much larger DVD.Who are the readers of Jak na počítač?The readers of Jak na počítač include peoplewho are still in the process of becomingfamiliar with computers, or for whom thecomputer is a tool they have to masterat work. The eighty thousand readers, SPECIFICATIONStherefore, include both the members of the Volume: 8 Periodicity: monthlyyoungest generation, and people of working Number of pages: 64+4 Circulation: 35 000 copiesage who didn’t have IT lessons at school and Design: cover – 115 g glossy chalk paper, inside – 56 g norsC, binding V1now cannot avoid using computers. The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution: to subscribers and in sales networkA significant group is formed by men aged40–49 years, who discovered computers SCHEDULEas their new hobby and thanks to Jak na issue deadline date of issue issue deadline date of issuepočítač they learn how to modify photos, 1/11 17th Jan 2010 4th Feb 2011 7/11 4th Jul 2011 22nd Jul 2011connect to the Internet, or master the trendy 2/11 14th Feb 2011 4th Mar 2011 8/11 8th Aug 2011 26th Aug 2011 3/11 14th Mar 2011 1st Apr 2011 9/11 12th Sep 2011 30th Sep 2011Facebook. For these users, the world of 4/11 11th Apr 2011 29th Apr 2011 10/11 10th Oct 2011 27th Oct 2011computers is new and in the process of its 5/11 9th May 2011 27th May 2011 11/11 7th Nov 2011 25th Nov 2011discovering they do not hesitate to spend 6/11 6th Jun 2011 24th Jun 2011 12/11 5th Dec 2011 23rd Dec 2011more money – the first computer is oftenfollowed by a laptop, netbook and manyaccessories.
  27. 27. 1/1 1/2 1/2 1/3 1/3 86 x 241 176 x 120 56 x 241 176 x 60 (200 x 270) (98 x 270) (200 x 135) (68 x 270) (200 x 75) 1/4 1/4 Non-standard advertising options l inserting in a part of the circulation (also regionally) junior l placement of advertisement on a CD/DVD-ROM page l partnership of individual sections 1/4 l non-standard advertisement dimensions (calculation upon request at the advertising department) 88 x 121 176 x 60 41 x 241 (200 x 75) (53 x 270) 160 x 112ADVERTISING PRICES Inserted adv. up to 8 pages 2,90 CZK/pc Mirror dimensions1/1 72 000 CZK Inserted adv. up to 16 pages 3,90 CZK/pc (bleed dimensions).1/2 37 000 CZK Inserted adv. above 16 pages calculation 5 mm for cropping1/3 23 000 CZK upon request needs to be added1/4 18 000 CZK to the net bleed2nd cover 95 000 CZK dimensions. In case of3rd cover 80 000 CZK a double-page spread4th cover 105 000 CZK we require eachJunior page 39 000 CZK page as a separate document.
  28. 28. MOBILE TECHNOLOGIES AS A LIFE STYLEThe monthly Mobility is the only magazineabout mobile phones in the Czech andSlovak market. It has been published for 13years already and in the meantime it hasbuilt a great renown among its readersas well as mobile phone manufacturers.It regularly informs readers about mobilephones, headphones, phone covers,navigations, music players and about pocketmobile technologies as such.Mobility is intended for all who consider theuse of these mobile toys to be an integraland obvious part of their life style.The editors perform tests of all mobilephones officially sold in the Czech market.Thanks to that they can give the bestadvice to the readers as to which phoneto buy according to their specific needs.The magazine also provides informationabout mobile operators’ services, interestingaccessories and various programmes ormobile phone games.Who are the readers of Mobility?The readers are often men living inhouseholds with above-average monthlyincome. They are mostly economically active SPECIFICATIONSpeople who perceive mobile technologies as Volume: 13 Periodicity: monthlytheir life style, a hobby. Hence they do not Number of pages: 96+4 Circulation: 30 000 copieshesitate to spend considerable amounts of Design: cover – glossy chalk paper 135 g + 1/0 dispersion coating, highlymoney for new products. They definitely are glossy, inside – 65 g UPM Ultra, binding V1 The printed and sold circulation is audited by the company Deloitte Audit s. r. o.not content with the phone kit supplied from Distribution: to subscribers and in sales networkthe manufacturer. They like to equip andrefine their phones with other accessories.Also high-school and university students SCHEDULEfrom families with above-average monthly issue deadline date of issue issue deadline date of issueincome comprise a considerable group of 1/11 3rd Jan 2011 20th Jan 2011 7/11 20th Jun 2011 8th Jul 2011readers. They regularly buy latest phones, 2/11 31st Jan 2011 17th Feb 2011 8/11 25th Jul 2011 11th Aug 2011 3/11 28th Feb 2011 17th Mar 2011 9/11 29th Aug 2011 15th Sep 2011smartphones above all, they are constantly 4/11 28th Mar 2011 14th Apr 2011 10/11 26th Sep 2011 13th Oct 2011connected to the Internet, install various 5/11 26th Apr 2011 12th May 2011 11/11 24th Oct 2011 10th Nov 2011applications and buy accessories based on 6/11 23rd May 2011 9th Jun 2011 12/11 21st Nov 2011 8th Dec 2011current fashion trends.
  29. 29. 1/1 1/2 1/2 1/3 1/3 93 x 270 190 x 130 65 x 270 190 x 90 (210 x 297) (97 x 297) (210 x 145) (70 x 297) (210 x 105) 1/8 1/8 1/4 2/3 Non-standard advertising options l inserting in a part of the circulation (also regionally) 1/4 l non-standard advertisement dimensions (calculation upon request at the advertising department) 60 x 100 125 x 48 190 x 65 45 x 270 130 x 270 (210 x 80) (50 x 297) 135 x 297ADVERTISING PRICES Mirror dimensions1/1 83 000 Inserted adv. up to 8 pages 2,90 CZK/pc (bleed dimensions).1/2 43 000 Inserted adv. up to 16 pages 3,90 CZK/pc 5 mm for cropping1/3 27 500 Inserted adv. above 16 pages calculation needs to be added1/4 21 000 upon request to the net bleed1/8 12 000 dimensions. In case of2nd cover 108 000 a double-page spread2/3 portrait size 54 000 we require each3rd cover 90 000 page as a separate4th cover 112 000 document.
  30. 30. MONTHLY ABOUT ADVERTISING, MEDIA, AND MARKETING COMMUNICATION. PUBLISHED SINCE 1993 AS THE FIRST MAGAZINE OF THIS KIND IN THE CZECH MARKET.According to respondents’ answers ithas tradition, influence, quality and owngood professional repute. This title setsthe pace and standard in the field andbrings analytical point of view. In general,Strategie (Strategy) enjoys long-term trustof its readers. Strategie is characterizedas a comprehensive title that helps withorientation and provides education in theline of business, and is indispensable forpeople in the field.Strategie provides its readers with: Regularinformation about events in companymarketing. Information about newcampaigns on TV; in press; out of homemedia; radio stations and on the Internet; insales promotion and 3D advertising; directmarketing; in management of exhibitionsand in public relations. Detailed overview ofindividual fields in thematic special editionsand separate specialized supplements.Overviews of biggest advertisers inmedia. Overviews of TV ratings as wellas readership, circulation and advertisingfigures in case of printed media. Informationfrom the area of TV production and post-production, graphic, design and printservices, signmaking. New technologies.Information about personnel changes in SPECIFICATIONSthe field of marketing communication. Published since: 1992 Periodicity: monthlyPrestigious competitions in the field. Number of pages: 52 Circulation: 16 000 copies Design: cover – glossy chalk paper 150 g, inside – LWC 70 g, binding V1Readers of Strategie include: Distribution: to subscribers, VIPs, partially for direct sale, professional events•  arketingovíMarketingspecialistsofbig M – trade fairs, universities, conferences etc. and medium-sized companies SCHEDULE•  wnersandemployeesofmediaand O issue deadline date of issue issue deadline date of issue advertising agencies 1/11 18th Jan 2011 27th Jan 2011 7/11 12th Jul 2011 21st Jul 2011 2/11 2nd Feb 2011 17th Feb 2011 8/11 2nd Aug 2011 18th Aug 2011•  dvertisers A 3/11 8th Mar 2011 17th Mar 2011 9/11 6th Sep 2011 15th Sep 2011•  roducersandcreatorsofadvertisements P 4/11 12th Apr 2011 21st Apr 2011 10/11 11th Oct 2011 20th Oct 2011 5/11 10th May 2011 19th May 2011 11/11 7th Nov 2011 16th Nov 2011Since 1999, the monthly Strategie announces 6/11 7th Jun 2011 16th Jun 2011 12/11 6th Dec 2011 15th Dec 2011the competition “Agency of the year” – www.strategie.czranking of best advertising and mediaagencies.
  31. 31. 1/1 2/3 1/2 1/3 1/6 1/2 1/6 215 x 262 142 x 262 105 x 262 215 x 131 68 x 131, 105 x 87 (240 x 297) (157 x 297) (115 x 297) (240 x 148) 68 x 262 (78 x 297) 1/3 1/4 1/4 2/3 1/4 junior big horizontal page bottom strip 215 x 87 (240 x 99) 105 x 131 (115 x 148) 215 x 65 (240 x 82) 50 x 62 142 x 199215 x 175 (240 x 198) 50 x 262 (65 x 297) 215 x 59 (240 x 62) (157 x 210)ADVERTISING PRICES STRATEGIE PREMIUM2nd cover page 90 000 CZK 1/6 of page 15 000 CZK ADVERTISING PRICES3rd cover page 90 000 CZK big horizontal 2/1 of page 98 000 CZK Mirror dimensions4th cover page 100 000 CZK bottom strip 17 000 CZK 1/1 of page 60 000 CZK (bleed dimensions). 2/3 of page 42 000 CZK 5 mm for cropping2/1 of page 130 000 CZK personnel junior page 43 000 CZK needs to be added1/1 of page 80 000 CZK advertisement 4 000 CZK 1/2 of page 32 000 CZK to the net bleed2/3 of page 60 000 CZK 1/3 of page 22 000 CZK dimensions. In casejunior page 62 000 CZK 1/4 of page 17 000 CZK of a double-page1/2 of page 45 000 CZK surcharges: inserting or sticking in 1/6 of page 11 000 CZK spread we require1/3 of page 32 000 CZK upon agreement – from 3 CZK per piece big horizontal each page as a1/4 of page 25 000 CZK Business terms – see www.mf.cz bottom strip 13 000 CZK separate document.
  32. 32. MAGAZINE FOR ENTREPRENEURS AND MANAGERSObchodfinance (Businessfinance)is a magazine for entrepreneurs andmanagers. Many people talk about business,but we really do it! This is the credoObchodfinance, the magazine deservedlyranked in the B2B category, has beenfollowing for seven years already.In Obchodfinance you will regularly findcurrent articles, interviews and reports fromvarious areas of entrepreneurship and tipsinforming about new entrepreneurial trends.The magazine also introduces companies,for which their brands mean prestige, andprofiles of successful Czech entrepreneurswho started from scratch as well as ofmanagers of international companiesoperating in the Czech Republic.Every issue also includes popular sections,such as The Czech Republic and the EU,Mechanical engineering, Civil engineering,Style, Gastronomy, Cars, IT and others. SPECIFICATIONS Published since: 2003 Periodicity: biweekly Number of pages: 80+4 Circulation: 75 000 copies Design: cover – glossy chalk paper 150 g, inside – LVC 70 g, binding V2 Distribution: targeted distribution – more than 71,200 contacts, professional events – trade fairs, conferences etc. Distribution to the places of E15 distribution. SCHEDULE issue deadline date of issue issue deadline date of issue 1-2/11 12th Jan 2011 26th Jan 2011 13/11 22nd Jun 2011 7th Jul 2011 3/11 26th Jan 2011 9th Feb 2011 14/11 13st Jul 2011 27th Jul 2011 4/11 9th Feb 2011 23rd Feb 2011 15-16/11 17th Aug 2011 31st Aug 2011 5/11 23rd Feb 2011 9th Mar 2011 17/11 31st Aug 2011 14th Sep 2011 6/11 9th Mar 2011 23rd Mar 2011 18/11 14th Sep 2011 29th Sep 2011 7/11 23rd Mar 2011 6h Apr 2011 19/11 27th Sep 2011 12th Oct 2011 8/11 6th Apr 2011 20th Apr 2011 20/11 12th Oct 2011 26th Oct 2011 9/11 27th Apr 2011 11th May 2011 21/11 26th Oct 2011 9th Nov 2011 10/11 11th May 2011 25th May 2011 22/11 16th Nov 2011 30th Nov 2011 11/11 25th May 2011 8th Jun 2011 23/11 30th Dec 2011 14th Dec 2011 12/11 8th Jun 2011 22nd Jun 2011
  33. 33. 1/1 1/2 1/2 1/3 1/3 189 x 277 93 x 277 189 x 137 63 x 277 189 x 92 (210 x 297) (103 x 297) (210 x 147) (75 x 297) (210 x 102) 1/16 1/4 1/4 1/8 1/16 1/8 1/4 1/32 1/8 93 x 137 45 x 137, 93 x 67 189 x 67 45 x 277 189 x 32 45 x 67 (210 x 77) (55 x 297) (210 x 42) 93 x 32 45 x 32ADVERTISING PRICES Mirror dimensions1st cover page 65 000 CZK 1/16 of page 5 000 CZK (bleed dimensions).2nd cover page 60 000 CZK 1/32 of page 2 700 CZK 5 mm for cropping3rd cover page 60 000 CZK needs to be added4th cover page 65 000 CZK classified ads to the net bleed1/1 of page 54 000 CZK upon agreement dimensions. In case of1/2 of page 28 000 CZK a double-page spread1/3 of page 21 000 CZK surcharges we require each1/4 of page 15 000 CZK for specific positioning 15 % page as a separate1/8 of page 8 500 CZK inserting or sticking in upon agreement document.
  34. 34. EXCEPTIONAL ENVIRONMENT FOR EXCEPTIONAL PEOPLEDOMUS AUREA is an exclusive magazineabout exceptional houses, luxury villas andcompany residences, top design hotelsfrom all over the world, original interiors,apartment equipment, artefacts.DOMUS AUREA creates a bridge betweenprofessionals and their potential clients. Itinforms about the world of taste, beauty, andquality we create on daily basis. The selectedjournalistic style respects the maximumexpert level of texts while maintainingcomprehensibility and readability for “non-architectural” public. It is characterized byrich graphical content and elegant layout.The Czech market lacked a title focusedexclusively on presentation of extraordinarypieces of Czech as well as world architecture(not only with original design, but alsowith investment funds that allow the use ofstate-of-the-art technologies and the bestmaterials – including luxury equipment,design and interiors).DOMUS AUREA magazine brings inspiringcomparison of colleagues’, friends’ as wellas competitors’ residences, conception ofarchitectural possibilities without any limits,and access to top authors, architects anddesigners. SPECIFICATIONSDOMUS AUREA magazine is intended Published since: 2008 Periodicity: 2x in a yearfor readers with prestigious social and Number of pages: 164 Circulation: 10 000 výtiskůprofessional positions with sufficient Design: cover – matte chalk paper 250 g, lamination, partial coating, inside – mattefinancial background, which lets them have chalk paper 135 g, binding V2high-end living. Distribution of DOMUS AUREA is targeted to the charmed circle of 1 000 most influential VIP figures; 2,200 copies distributed to the most exclusive locations, part of it is sold directly. SCHEDULE issue deadline date of issue 1/11 30th May 2011 16th Jun 2011 2/11 3rd Oct 2011 20th Oct 2011
  35. 35. 2/1 1/1 1/2 1/2 (510 x 305) 255 x 305 127,5 x 305 255 x 125,5Mirror dimensions (bleed dimensions). 5 mm for cropping needs to beadded to the net bleed dimensions. In case of a double-page spread werequire each page as a separate document.ADVERTISING PRICES2nd cover page 145 000 CZK 2/1 of page 130 000 CZK3rd cover page 130 000 CZK 1/1 of page 110 000 CZK4th cover page 160 000 CZK 1/2 of page 59 000 CZK1st advertising page 120 000 CZK 1/3 of page 40 000 CZK1st advertising double-page spread 155 000 CZK2nd advertising double-page spread 145 000 CZK2nd advertising page 110 000 CZK surcharges3rd advertising page 105 000 CZK partial coating 10 %
  36. 36. MONTHLY FOR ALL FANS OF MODERN LIVINGThe modern, visually attractive monthly withrich content, Bydlení Stavby Reality (Living,buildings, real estates) provides readers withopportunities to fulfil their ideas of well-designed, comfortable and healthy living, thequality of which corresponds to the lifestyleof the 21st century. The readers are peoplewith highly qualified prestigious professions,in top management and at senior positions –lawyers, entrepreneurs, physicians...What does the highest standard of livinglook like in developed countries? Whatare the current trends of new buildings– residential buildings, apartments andfamily houses in the Czech Republic as wellas abroad? Why should we be interestedin technical and technological news instructural engineering and how far didthe current development of utilization ofalternative energy sources get? What doesa present, truly comfortable home look like?What furniture, devices and equipment isit equipped with? Which companies offerspecial design and high-end features inthe Czech Republic? For the fifth yearalready, readers have been finding answersto these questions in the monthly BydleníStavby Reality. SPECIFICATIONS Published since: 2005 Periodicity: monthly Number of pages: 132 Circulation: 60 000 copies Design: cover – glossy chalk paper 170 g, UV coating, inside – LWC 80 g, binding V2 Distribution: subscribers and sales networks (Relay, Geco), targeted distribution, professional events (trade fairs, conferences) SCHEDULE issue deadline date of issue issue deadline date of issue 1/11 8th Dec 2010 30th Dec 2010 7-8/11 8th Jun 2011 24th Jun 2011 2/11 14th Jan 2011 28th Jan 2011 9/11 3rd Aug 2011 19th Aug 2011 3/11 8th Feb 2011 25th Feb 2011 10/11 5th Sep 2011 20th Sep 2011 4/11 8th Mar 2011 25th Mar 2011 11/11 4th Oct 2011 20th Oct 2011 5/11 6th Apr 2011 22nd Apr 2011 12/11 7th Nov 2011 22nd Nov 2011 6/11 4th May 2011 20th May 2011 1-2/12 6th Dec 2011 22nd Dec 2011
  37. 37. 2/1 1/1 1/2 1/2 180 x 260 180 x 128 88 x 260 (420 x297) (210 x 297) (210 x 146) (98 x 297) 1/3 1/3 1/4 1/4 1/4 57 x 260 180 x 83 42 x 260 180 x 62 88 x 128 (65 x 297) (210 x 97) (52 x 297) (210 x 71) (98 x 146)ADVERTISING PRICES Mirror dimensions2nd cover page 63 000 CZK surcharges (bleed dimensions).3rd cover page 60 000 CZK for specific positioning 15 % 5 mm for cropping4th cover page 70 000 CZK inserting or sticking in upon agreement needs to be added2/1 of page 85 000 CZK to the net bleed1/1 of page 55 000 CZK dimensions. In case of1/2 of page 35 000 CZK a double-page spread1/3 of page 25 000 CZK we require each1/4 of page 16 000 CZK page as a separate document.
  38. 38. YOUR VERIFIED SOURCE OF INFORMATION FROM THE REAL ESTATE MARKETThe magazine REALIT is a specializedmagazine providing an overview of currentevents in the real estate market, both inthe Czech Republic and abroad. It bringsinformation from all segments of the realestate market and deals with residentialprojects, commercial real estates as well as withinformation about the investment market notonly in the Czech Republic.The magazine has been cooperating withreal estate agents, investors and developersfor 17 years already. Apart from this groupof readers, who cover the entire area of civilengineering and real estate market, the title isalso interesting for bankers. They all use theinformation about the regularly published andexclusively processed development of prices ofland lots and apartments in Prague as well as inselected locations of the Czech Republic.The title also deals with current events inarchitecture, remembers forgotten industrialbuildings from the industrial area of Prague,introduces authors of interesting buildings,architects’ and design offices. It does not forgetto mention information related to grants fromthe European Union programmes that can beof great help for towns and developers whendeveloping areas, brownfields and revitalizingterritories.Quite extensive space in REALIT is dedicated SPECIFICATIONSto development of regions. The main topic, Published since: 1993 Periodicity: monthlywhich deals with one single issue from multiple Number of pages: 104+4 Circulation: 30 000 copiespoints of view, concerns related fields as Design: cover – glossy chalk paper 200 g, inside – glossy chalk paper 90 g,well – for instance, it reports on preparation V2 + flap turned outside (flap size 197 x 297) Distribution: to subscribers, inof projects within PPP, informs about news in sales network, professional events – trade fairs, conferences etc.rental living or low-energy construction. SCHEDULELegislation is an important and popular section, issue deadline date of issue issue deadline date of issue 1-2/11 26th Jan 2011 14th Feb 2011 8-9/11 29th Aug 2011 15th Sep 2011in which the magazine provides news related 3/11 28th Feb 2011 17th Feb 2011 10/11 27th Sep 2011 17th Oct 2011to the building act, for example. Last but 4/11 28th Mar 2011 13th Apr 2011 11/11 31st Oct 2011 16th Nov 2011not least, REALIT deals more and more with 5/11 2nd May 2011 18th May 2011 12/11 29th Nov 2011 16th Dec 2011administration of buildings and all aspects 6/11 29th Jun 2011 17th Jun 2011 7/11 30th Jun 2011 18th Jul 2011 1/12 27th Dec 2011 13th Jan 2012related to this activity. REALIT magazine isread by all who are interested in the real estatemarket.
  39. 39. 1/1 1/2 1/2 2/3 1/6 1/3 58 x 128 (210 x 297) 182 x 128 94 x 260 120 x 260 58 x 260 1/3 1/4 2nd cover page 4th cover page Junior page 3rd cover page 1/4 1/8 182 x 86 89 x 128 (202 x 297) 182 x 62 89 x 62 120 x 173 (205 x 297) (210 x 297)ADVERTISING PRICES2nd cover page 65 000 CZK 1/4 of page (adv.) 9 000 CZK Registration in the directory of Mirror3rd cover page 63 000 CZK 1/6 of page (only edit.) 9 000 CZK companies can be concluded for 12 dimensions4th cover page 67 000 CZK 1/8 of page (only advert.) 4 000 CZK months at least; client is entitled to a (bleed1/1 of page (edit.) 43 000 CZK bonus of 5 copies for free of each issue1/1 of page (adv.) 32 000 CZK delivered to the agreed address of dimensions).2/3 of page (only edit.) 28 500 CZK their office in the Czech Republic. 5 mm for1/2 of page (edit.) 22 000 CZK cropping needs1/2 of page (adv.) 17 000 CZK surcharges to be added tojunior page (only edit.) 20 000 CZK Directory of companies: for specific positioning 15 %1/3 of page 14 500 CZK classified ad 6,000 CZK/12 months inserting or sticking in upon calculation the net bleed1/4 of page (edit.) 11 000 CZK with logo 12,000 CZK/12 months advertising part discount 25 % dimensions.
  40. 40. MONTHLY FOR ADVOCACY AND BUSINESSThe magazine PRÁVO BYZNYS (Law Business) is the first magazine in the Czechmarket bringing information about eventsin the legal community, about the economicsituation in this branch and about the peoplefrom the field.Its content reflects the current events in thearea of business and law. The magazine’spermanent sections include:l PROFILE OF A FIGUREl CASE OF THE MONTHl LAW ACROSS THE BORDER OF THE CZECH REPUBLICl SOCIAL NEWSl PERSONNEL CHANGESl LIFE STYLEl LEISURE TIMEThe readers of PRÁVO BYZNYS include:l solicitors, notaries public, executors, judges, prosecutorsl company top managements SPECIFICATIONSl legal departments of major companies Volume: 1 Periodicity: monthly (10x/year)l tax advisers, auditors, court experts and Number of pages: min. 96 + 4 official receivers Design: cover – glossy chalk paper 200 g + coating, inside – matte chalk paper 115 g, binding V2 Magazine circulation: 22 500 copies Distribution: solicitors’ offices, corporate lawyers, judges, notaries public, prosecutors, management of industrial and business companies, partly for direct sale. SCHEDULE issue    deadline date of issue issue deadline date of issue 1/11 22nd Dec 2010 14th Jan 2011 8–9/11 2nd Sep 2011 14th Sep 2011 2/11 1 Feb 2011 st 15th Feb 2011 10/11 30th Sep 2011 14th Oct 2011 3/11 1st Mar 2011 15th Mar 2011 11/11 4th Nov 2011 15th Nov 2011 4/11 1st Apr 2011 14th Apr 2011 12/11 2nd Dec 2011 14th Dec 2011 5/11 29th Apr 2011 16th May 2011 6–7/11 1st Jun 2011 14th Jun 2011 1/2012 3rd Jan 2011 16th Jan 2012

×