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Video, beyond YouTube.
Albert Freeman,
Bradford Council
@albfreeman
July, 2015
Video outperforms other Facebook posts
Bradford’s Victorian tunnels video
Facebook YouTube
Reached 53,968
20,506 views (+3 sec)
7,513 views (+30 sec)
1,037 likes
353 shares
3 likes
7 shares
1,475 views
Shared once to 2,000 Tweeted twice to 9,000
Viral success on
Facebook.
Watch video:
On Facebook
On YouTube
Bradford’s Victorian tunnels video
Add captions to both
Facebook and
YouTube videos.
Captions
automatically show in
news feed on the
Facebook app.
Use the
videos tab on
Facebook
pages.
Feature one
video, put
others in
playlists.
Uses for Instagram video
Spontaneous:
Emergency building
closure.
Also shared to Facebook.
https://instagram.com/p/w6iojJhKvD/
Uses for Instagram video
Campaigns:
Teaser for New Deal
video, cut from full video.
Call to action in
description.
https://instagram.com/p/4mW1JLhKpr/
Uses for Vine
Spontaneous:
Dancing demolition
diggers.
Quickly shared on
Twitter.
https://vine.co/v/eqqMXKEjjUF
Uses for Vine
Campaigns:
Bin day reminders
on app.
Call to action in
video and description.
https://vine.co/v/MdxXwbn7Kul
11
Citizens are
reporting
issues with
geotagged
video.
Periscope and Meerkat
Quick and easy live streaming video
To stream or not to stream?
Q&A and live chats
Election results
Events and festivals
Meetings
AccidentsEmergencies
’How to’ tutorials
Possibly Possibly not
Further reading on my blog
Facebook video, enjoy it while you can:
https://albfreeman.wordpress.com/2015/01/24/
facebook-video-enjoy-it-while-you-can/
Periscope and live streaming:
https://albfreeman.wordpress.com/2015/04/04/
periscope-and-live-streaming/
Albert Freeman
@albfreeman

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Video marketing strategies for Facebook, YouTube, Instagram and more