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Cash is from the Past... UX in service of mCommerce -

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From the website to the mobile applications, from wearable devices to biometrical systems of authentication: innovation is driving the way we make payments. Cash is from Past, the notes and coins in few years will be in the Museums as elements of study. Write the credit card on a mobile? This is from the past!

UX and new technologies in service of mCommerce to make easier and smoother the mobile checkout experience: new trends on Authentication, authorization and passwords to bring to the users a satisfying and compelling experience.
In this talk I’ll speak about the evolution experimented in the mobile payment world, highlighting the most important trends: the collapse of the cash because of the growth of mobile apps, biometrical systems, future payments on mobile devices, etc.

Published in: Technology
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Cash is from the Past... UX in service of mCommerce -

  1. 1. Alberto López Braintree_Dev. <Advocate/> Cash is from Past UX in service of mCommerce
  2. 2. здрасти source
  3. 3. @AlbertusLM@Braintree_Dev
  4. 4. @PayPalDev @AlbertusLM @AlbertusLM@Braintree_Dev
  5. 5. Alberto López Braintree_Dev. <Advocate/> Cash is from Past UX in service of mCommerce
  6. 6. UX @AlbertusLM@Braintree_Dev mCommerce
  7. 7. &UX @AlbertusLM@Braintree_Dev mCommerce
  8. 8. U> ser e perienceX @AlbertusLM@Braintree_Dev
  9. 9. @AlbertusLM@Braintree_Dev goo.gl/YCqByt goo.gl/X69Q8o goo.gl/Ps7Wsd is that a great User eXperience?
  10. 10. @AlbertusLM@Braintree_Dev “it depends”
  11. 11. @AlbertusLM@Braintree_Dev what is UX? "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. Nielsen & Norman
  12. 12. what is UX? Sum of a simple equation business goals + customer goals + user interface + back end process user experience @AlbertusLM@Braintree_Dev by Joe Natoly
  13. 13. @AlbertusLM@Braintree_Dev Usability ≠ User eXperience ≠ User Interface and what is not UX?
  14. 14. &mCommerceUX @AlbertusLM@Braintree_Dev
  15. 15. mCommerce @AlbertusLM@Braintree_Dev >
  16. 16. mPayments @AlbertusLM@Braintree_Dev >
  17. 17. @AlbertusLM@Braintree_Dev in terms of… …presence mCommerce mPayments …making revenue mCommerce mPayments
  18. 18. @AlbertusLM@Braintree_Dev types of mPayments? mPayments mWalletsmPurchases
  19. 19. @AlbertusLM@Braintree_Dev types of mPayments? mPurchases old style…
  20. 20. @AlbertusLM@Braintree_Dev types of mPayments? mPurchases newstyle… 1click
  21. 21. @AlbertusLM@Braintree_Dev types of mPayments? mPayments
  22. 22. @AlbertusLM@Braintree_Dev types of mPayments? mWallets
  23. 23. @AlbertusLM@Braintree_Dev why? mPayments &mCommerceUX
  24. 24. @AlbertusLM@Braintree_Dev “payments are painful”
  25. 25. @AlbertusLM@Braintree_Dev some facts > > 6.8B 3.5B 2.1B “Things You Should Know About The Mobile Payment Market” Rishahb Soft, Sept ‘ 14
  26. 26. @AlbertusLM@Braintree_Dev some facts using the phones at… out & about 84% home 96% shop 83% coffee shop 61% public transport 45% “Does your business have a mobile strategy?” Judo, Mar 2014
  27. 27. @AlbertusLM@Braintree_Dev Alberto’s facts in the toilet 100%
  28. 28. @AlbertusLM@Braintree_Dev Great success! Off Topic
  29. 29. @AlbertusLM@Braintree_Dev how? mPayments &mCommerceUX
  30. 30. @AlbertusLM@Braintree_Dev everything is about speed
  31. 31. Amazing jewellery store
  32. 32. @AlbertusLM@Braintree_Dev
  33. 33. @AlbertusLM@Braintree_Dev
  34. 34. @AlbertusLM@Braintree_Dev everything is about speed
  35. 35. @AlbertusLM@Braintree_Dev be social before checkout
  36. 36. @AlbertusLM@Braintree_Dev be visual before checkout
  37. 37. @AlbertusLM@Braintree_Dev be visual during checkout
  38. 38. @AlbertusLM@Braintree_Dev be visual during checkout
  39. 39. @AlbertusLM@Braintree_Dev give feedback during checkout
  40. 40. @AlbertusLM@Braintree_Dev 29% of mobile shoppers abandoned the checkout process because they were requested to register before buying
  41. 41. @AlbertusLM@Braintree_Dev be simple One Touch™ Merchant app PayPal app Merchant app during checkout
  42. 42. @AlbertusLM@Braintree_Dev be simple Merchant app PayPal app Merchant app One Touch™ during checkout
  43. 43. @AlbertusLM@Braintree_Dev be simple Merchant app PayPal app Merchant app One Touch™ during checkout
  44. 44. @AlbertusLM@Braintree_Dev be simple Merchant app PayPal app Merchant app One Touch™ during checkout
  45. 45. @AlbertusLM@Braintree_Dev 42% of consumers have abandoned a purchase because of a safety or security reason
  46. 46. @AlbertusLM@Braintree_Dev show you’re safe during checkout
  47. 47. @AlbertusLM@Braintree_Dev show you’re safe
  48. 48. John Doe 4111 1111 1111 1111 11/15 @AlbertusLM@Braintree_Dev be safe PAY
  49. 49. @AlbertusLM@Braintree_Dev be safe PAY
  50. 50. xasdasdjas12345 @AlbertusLM@Braintree_Dev be safe PAY
  51. 51. @AlbertusLM@Braintree_Dev be safe PAY
  52. 52. @AlbertusLM@Braintree_Dev 49% mobile shoppers don’t shop more on their smartphone because they don’t know how to do it
  53. 53. @AlbertusLM@Braintree_Dev teach users before checkout
  54. 54. @AlbertusLM@Braintree_Dev teach users first use before checkout
  55. 55. @AlbertusLM@Braintree_Dev speak clear! during checkout
  56. 56. @AlbertusLM@Braintree_Dev speak clear! during checkout
  57. 57. @AlbertusLM@Braintree_Dev 79% of consumers would have more payment options on the checkout page
  58. 58. @AlbertusLM@Braintree_Dev be global OFF ON ON ON ON OFF ON ON ON ON FUTURE Payment Method C&D Cards
  59. 59. @AlbertusLM@Braintree_Dev be innovative
  60. 60. @AlbertusLM@Braintree_Dev >Conclusions
  61. 61. think first on mobile @AlbertusLM@Braintree_Dev be mobile my friend
  62. 62. @AlbertusLM@Braintree_Dev be the costumer
  63. 63. @AlbertusLM@Braintree_Dev test test test…
  64. 64. @AlbertusLM@Braintree_Dev be aware of changes
  65. 65. @AlbertusLM@Braintree_Dev >Questions
  66. 66. ask him Source'photo
  67. 67. Alberto López alberto.lopez@getbraintree.com @AlbertusLM / @Braintree_Dev

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