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The role of social media in
  research and career building
Alberto Alemanno ✪ HEC Paris ✪ www.albertoalemanno.eu
What?




         How?


Why?
Premiss

• personal viewpoint
• beyond anectodal evidence
• (modest) attempt at theorising
Disclosure

• believer
• not always as successful
• yet persistent and experimentalist
social media as an essential
     part of daily work
   communication in the
       research field
What?
Social media?
use of social media by scholars




Gruzd, A., Staves, K., & Wilk, A. (2012). Connected scholars: Examining the role of social media in research practices
of faculty using the UTAUT model Computers in Human Behavior, 28 (6), 2340-2350
http://youtu.be/eW3gMGqcZQc
A definition
 social media employ mobile and web-based
   technologies to create highly interactive
     platforms via which individuals and
  communities share, co-create, discuss and
        modify user-generated content


7 functional blocks:
  identity conversations    sharing presence
       relationships  reputation groups
Why?
basic functions
- information channel
  - sharing
  - dissemination
  - propagation

- networking tool

- pedagogical tool

- research tool
  - validation (eg. surveys)
  - update results of previous scholarship
Social media information cycle
         in research
advantages in using social media in research
what I like

• Fast: key enabler for creating, updating and
  sharing knowledge
• Immediate feedback
• Bridge the gap between academia & ‘real’ world
• Boost the quality of research motivation
downsides in social media research
what I dislike
• Ownership:
  • Great idea wasted in a post blog?
  • Working paper on SSRN before acceptance?

• Privacy:
  • Personal vs professional life

• Reliability of info:
  • Wikipedia entry or blog post

• Overflow/Spamming

• Distraction
How?
How to do it


choose & use the right tool!
How to do it (2)



Not only about tools but…
need to embrace a new
    state of mind
teaching setting
How to do it (3)


Need to increase circumstances
in which teaching, research and
       ‘real world’ meet
Easy solution



Write a blog
Why a blog?

• Easy way to sensitise
  students/public with your
  research
• Easy way to make it relevant to
  them
• Get them hooked by distilling
  information useful for…
final exams
       forthcoming legislation
pending judgments
          and other policy-
related experiences
Too lazy?
Set up a webpage
 (yet too static)
Other tools
A few illustrations

• Impact on EU legislative-making
• Impact on EU institutional machinery:
 • Behavioural sciences & policymaking
 • Transparency Register
• Impact on EU judiciary
1

Impact on EU
policymaking
Plain Packaging
Proposal for TPD




    19.12.2012
2
Impact on EU institutional
       machinery:
Blog post
3
Impact on EU institutional
       machinery:
no job landing
but

• To popularise your research (findings)
• To interact with your two worlds:


 • inner (students / research)

 • outer (the ‘real world’)
a final

 TIP
social media in research
conclusions

• Be realistic:
 don’t replace research with social media


• Be a user:

     don’t be afraid to experiment
My social media presence

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Social media & research