Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint

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  • Personalization, compelling, ……user centered
  • Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint

    1. 1. CHALLANGES IN THE MOBILE SPACE<br />Milan, 07-21-2009Vodafone Graduate ProgramCandidate: Alberto Lia<br />
    2. 2. SUMMARY <br />Mobile Ecosystem<br />Hot trends in mobile<br />Competitors’ positioning<br />Vodafone’sopportunity<br />Conclusions<br />WHAT ARE THE KEY CHALLENGES FACING VODAFONE?<br />
    3. 3. Convergence :<br /><ul><li>Devices
    4. 4. Software
    5. 5. Internet
    6. 6. Industrysectors
    7. 7. Web</li></ul>Fragmentation<br />Demandforopenness<br />Internet<br />Converg. space<br />Cell phones<br />PC<br />Cellular network<br />MOBILE ECOSYSTEM<br />
    8. 8. Networks are spo<br />HOT TRENDS IN MOBILE<br />1. Networks are speeding up<br />
    9. 9. HOT TRENDS IN MOBILE<br />1. Networks are speeding up<br />3G deployments are driving mobile data usage.<br />+100% by 20131<br />20% of MNO revenue <br />1. 2008 Informa Media Report<br />
    10. 10. HOT TRENDS IN MOBILE<br />2. Smartphonetolead in developedcountries<br />+12,7% in Q1 20091<br />1. 2009 Gartner Report<br />
    11. 11. HOT TRENDS IN MOBILE<br />3. Demandofcompellingapps and services<br />
    12. 12. HOT TRENDS IN MOBILE<br />3. Demandofcompellingapps and services<br />Payspecialattentionto:<br />Mobile 2.0<br /><ul><li>Location basedservices
    13. 13. Social networking
    14. 14. Usergeneratedcontents
    15. 15. M-Advertising
    16. 16. M-Commerce
    17. 17. Mobile TV
    18. 18. Mobile CloudComputing</li></ul>NearFieldCommunication<br />$60B in 20121<br />1. Report Buyer<br />
    19. 19. COMPETITORS<br />
    20. 20. COMPETITORS’ POSITIONING<br />
    21. 21. OPPORTUNITYVODAFONE’S…<br />To deliver a Unique and Natural User Experience<br />
    22. 22. FOCUSING ON ... <br />1. Shorttermopportunity:<br />Promote “mobile” as a (cloud) computingplatformbuildinganOPEN ECOSYSTEM with 3rd party service providers, exploiting Vodafone’s assets<br /><ul><li>MobileWidget
    23. 23. Mobile applications and services
    24. 24. Push Location BasedServices and Social Network</li></ul>2. Mid-termopportunity:<br /><ul><li>Provideseamlessfixed/mobile VoIPservicesover 3+G network</li></li></ul><li>CONCLUSIONS<br />Mobile Market is turbolent<br />Many new promising technologies<br />Huge demand for openness and for personal compelling services<br />Comparison of competitors’ market position<br />Opportunity to enhance mobile widget/apps<br />Opportunity to provide VoIP services <br />
    25. 25. THANKS!<br />ANY QUESTION?<br />

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