The biggest barrier to
creating content lS time.
and the lack of it.
Top 200 also la way behind in
usingthis me Ium, having
fewer than 360,000 Twitter
followers between them.
With all evidence suggesting that
firms that regularly share
thou ht provoking insight and
know edge on social media. ..
78% of small businesses attract
new customers through social media
and 60% of large corn anies have
acquired customers t rough Twitter.
Having a good ap roval
process is critica in making
people feel relaxed about
Thankfully, sharing insightful
commentary quickly and
efficiently is where social
media comes into its own.
Share knowledge in less
time than it would take to
think of the heading for a
Generate a greater amount
of leads — it could be_ said
they are missing a trick.
What is shared must. of course. Come
from those with the right experience and
Sometimes when the uicker your target
audience is armed wit the right
knowled e, the better it will be for them,
so socia media is the perfect way to get
that message out, and fast.
Create competitions, which can
be a great way _to_ ll'1]eCl a
Choose one platform for experts to
reduce the amount of time doing
romotion. The insight can then
e replicated again and again on
all the platforms.
Use your own style of language,
have the flexibility of a good
amount of words and use full
and proper language, and that
At the end of the day, being able to
respond to topical issues and share
further insight quickl , effectively and
widely is where socia media comes into
its own, and offers the ogportunity to
build profiles, establish rands and win
SOURCE: http: //www. globallegalpost. com/ blogs/ management-speak/ content—is—king—87S60S38/