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Breaking Up with Bad Training - How to design learning people love

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Implications of scientific and social research on how our brains learn and what makes content go viral. How to design for the five moments of learning need.

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Breaking Up with Bad Training - How to design learning people love

  1. 1. Breaking Up with Bad Training How to design learning people love Judy Albers
  2. 2. We’re drowning in information that’s more readily accessible than ever before . . . but are we learning?
  3. 3. Cognitive overload hurts. Choices Available AgonyOverDecision
  4. 4. Source: “Your Brain on Learning” CLO Magagine, Apr-2015, quoting research from NYU Neuroscience is Changing Learning Design An explosion of brain research shows us... Attention is critical. Generating insights takes time. Emotions govern. Spaced learning sticks. @judy_albers
  5. 5. But most corporate learning misses the boat.
  6. 6. 66% of learning professionals have trouble getting people to engage with corporate learning Source: Bersin by Deloitte survey, 2014
  7. 7. It’s hard. Courses have inherent constraints.
  8. 8. “The course is an artificial construct.” Cathy Davidson • Courses are designed around content. • Courses are designed around constraints. • Course experiences fade.
  9. 9. The Five Moments of Learning Need Source: Bob Mosher and Conrad Gottfredson. For more information, see Meeting the Five Moments of Need
  10. 10. Attention Getting it. Keeping it.
  11. 11. People don’t Learn Without Focused Attention • Help me hear about it. • Make every visit worthwhile, even fascinating! • Bring me back. Training Marketing
  12. 12. The Art of Crafting Contagious Content • Social Currency • Triggers • Emotion • Public Behavior • Practical Value • Stories Source: Contagious, by Jonah Berger
  13. 13. Insights Generating them takes time.
  14. 14. How to help people generate insights. People gain insight over time, in community with other learners. • We’re social learners. • Generating insights takes time. • We want to contribute our original insights.
  15. 15. Emotions Tapping into the right ones.
  16. 16. We make decisions with our emotional brain and justify them with our rational brain. • Curiosity • Delight • Flow • Engagement • Confusion • Frustration • Boredom 6 Basic Emotions • Anger • Disgust • Fear • Joy • Sadness • Surprise To get people’s attention, appeal to these. Source: Paul Ekman 7 Academic Emotions Focus on these once people are committed to learning. Source: Annie Murphy Paul
  17. 17. How do we tap into these emotions? • Take the time to set the emotional stage • Make it personal • And comparable • Andrewarding
  18. 18. Spacing Making learning stick.
  19. 19. Prevent forgetting with • Spaced intervals • Repetition • Feedback Spaced repetition increases learning by up to 50% Sources “The New Way Doctors Learn”, Time, Mar-2012 “When Remembering Really Matters”, Dr. Sharon Boller, DevLearn 2014
  20. 20. Source: “Your Brain on Learning” CLO Magagine, Apr-2015, quoting research from NYU So create learning for the AGES Attention is critical. Generating insights takes time. Emotions govern. Spaced learning sticks. @judy_albers
  21. 21. @judy_albers
  22. 22. Credit for slides 2-5 to the brilliant marketing strategist Laura Walsh at WordWealthy Consulting. Meet her. You’ll thank me. Image credit: RSA Animate, Susan Cain Credits Did you know? PowerPoint links are clickable in SlideShow mode. Learning that lasts through AGES was published in the NeuroLeadership Journal by Dr. Lila Davachi, Dr. Tobias Kiefer, Dr. David Rock and Lisa Rock. Intrepid Clients: Want to reuse all or part of this deck? Go ahead! Just include this credits slide. Judy Albers, Intrepid Learning

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