Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Avoiding a Brand Identity Crisis, Online and Off

220 views

Published on

Stacy Bingham of Albers Communications Group shares branding best practices that can apply to businesses of all sizes.

View this webinar: https://www.youtube.com/watch?v=hWptgRnYKSw

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Avoiding a Brand Identity Crisis, Online and Off

  1. 1. Avoiding A Brand Identity Crisis, Online and Off For the audio portion of today’s event, dial 1-866-740-1260 and enter code 2925553
  2. 2. About Albers Communications Group • Full-service public relations and digital marketing agency • Specialize in integrated strategies • Represent clients in all 50 states and Canada • Create national and local market exposure
  3. 3. About Stacy Ford Bingham Account Manager On Twitter @fordbingham
  4. 4. Today’s Topics • Definition of a brand • Why your brand matters • Five characteristics of sticky brand • Where to begin – three questions • A branding success story • Questions and discussion
  5. 5. Definition of a Brand • Your brand is your voice • More than a “look”
  6. 6. Why Does Your Brand Matter • A memorable and lasting brand: • Builds trust and loyalty • Tells your story • Develops an emotional connection
  7. 7. #Like A Girl Campaign
  8. 8. Lululemon
  9. 9. • Remove internal language • Be conversational, be personal • Develop trust by being authentic • Bring the outside-in focus • Tell a story Five Characteristics of a Sticky Brand
  10. 10. TOMS Shoes
  11. 11. TOMS Shoes
  12. 12. • As you evaluate your company’s brand: • Who are you talking to? • Identify your audience • What are they looking for? • What characteristics are unique to you? Where to Begin: Three Questions
  13. 13. • Research • Using video to tell your story • Social content to reinforce message • Your website and online image Brand Integration
  14. 14. Upcoming Webinars Are you (Linked)In or Linked(Out)? Hosted by Gina Pappas Wednesday, Sept. 15 @ 10 a.m. Register at alberscommunications.com/learning-opportunities
  15. 15. Questions & Discussion @alberscg /AlbersCommunicationsGroup www.alberscommunications.com

×