Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Avoiding a Brand Identity Crisis, Online and Off


Published on

Stacy Bingham of Albers Communications Group shares branding best practices that can apply to businesses of all sizes.

View this webinar:

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Avoiding a Brand Identity Crisis, Online and Off

  1. 1. Avoiding A Brand Identity Crisis, Online and Off For the audio portion of today’s event, dial 1-866-740-1260 and enter code 2925553
  2. 2. About Albers Communications Group • Full-service public relations and digital marketing agency • Specialize in integrated strategies • Represent clients in all 50 states and Canada • Create national and local market exposure
  3. 3. About Stacy Ford Bingham Account Manager On Twitter @fordbingham
  4. 4. Today’s Topics • Definition of a brand • Why your brand matters • Five characteristics of sticky brand • Where to begin – three questions • A branding success story • Questions and discussion
  5. 5. Definition of a Brand • Your brand is your voice • More than a “look”
  6. 6. Why Does Your Brand Matter • A memorable and lasting brand: • Builds trust and loyalty • Tells your story • Develops an emotional connection
  7. 7. #Like A Girl Campaign
  8. 8. Lululemon
  9. 9. • Remove internal language • Be conversational, be personal • Develop trust by being authentic • Bring the outside-in focus • Tell a story Five Characteristics of a Sticky Brand
  10. 10. TOMS Shoes
  11. 11. TOMS Shoes
  12. 12. • As you evaluate your company’s brand: • Who are you talking to? • Identify your audience • What are they looking for? • What characteristics are unique to you? Where to Begin: Three Questions
  13. 13. • Research • Using video to tell your story • Social content to reinforce message • Your website and online image Brand Integration
  14. 14. Upcoming Webinars Are you (Linked)In or Linked(Out)? Hosted by Gina Pappas Wednesday, Sept. 15 @ 10 a.m. Register at
  15. 15. Questions & Discussion @alberscg /AlbersCommunicationsGroup