Museum and the Web Florence 2014 - Museum Natural History of Florence on social media

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Museum Natural History of Florence a social museum ante-litteram

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Museum and the Web Florence 2014 - Museum Natural History of Florence on social media

  1. 1. Museum Natural History of the University of Florence: Communication strategies on social media MWF2014: Museums and the Web Florence / February 18-21 Alba Scarpellini Head of communication & social media strategy Museum Natural History – University of Florence
  2. 2. Grand Duke Peter Leopold of Lorraine was established the Imperial and Royal Museum of Physics and Natural History in 1775 Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  3. 3. …and it was one of the first scientific museums to be opened to the public… a very social museum In the museum it was displayed the entire world of nature Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  4. 4. Visitors proceed from the Earth (mineralogy) to the Sky (astronomy), passing through botany… Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  5. 5. … zoology and antropology… Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  6. 6. …the botanical and anatomical wax models. It was at once a site of collections and also a place for research and for teaching. Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  7. 7. The unity of nature referred to the unity of knowledge. It was an extraordinary success : from 1784 to 1785 the Museum was visited by 7106 people … about 2000 were females and the 84% total visitors belonged to the “common people”. Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  8. 8. Today the great heritage of artistic and natural specimens (that are about 8 million) are distributed in some historical buildings in different areas of Florence. MNH is a complex system to communicate… Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  9. 9. Fortunately, new technologies are a big help to the museum communication Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  10. 10. Since 2009, Museum Educational Department started to use web 2.0 technology Educational website & multimedia games Projects with Regione Toscana The Garden of Wonder It „s a 3-D, multiplayer, online educational game. This game allows players/learners to design, build, manage, and develop a botanical garden, recovering green space surrounded by a western city. Explorers of Time It‟s 2-D, online, multiplayer game . Immersed in ancient times, classes playing this game get in touch with the world of fossils. Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  11. 11. Educational video & multimedia games Project with :PORTALE RAGAZZI.IT Ente Cassa di Risparmio di Firenze A video, "A museum to understand the nature", introduces the children to the knowledge of the “museum’s world” Giglio & Fiorenza Games Simple, online, flash-games allows pupils to play toghter, and reflect, on the theme chosen by the teachers Erbario game Skeleton game Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  12. 12. Young children have fun mixing the elements that constitute a human face: the overall shape, the eyes, mouth, nose, and hair. Just an example… Perhaps Bitstrips copied us  Students get a “handson”, understanding how diversity is appearance because of all the different possibilities in combining features; no two people can ever look alike. The game, currently used in the classroom from three years, is really a useful tool for a project on human biodiversity. Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  13. 13. In 2008, with the exhibition Virtual Renaissance – art in Second Life and in Virtual Words, the MNH was the first university museum in the Europe to have an avatar on Second Life Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  14. 14. In 2012 with the exhibition Dinosaurs in the Flesh: science and art bring the rulers of a lost world back to life The museum gained a special mention from ICOM because it had been able to engage users of all ages with social networks Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  15. 15. …and in 2013 with the event #invasionidigitali co-creation of cultural value, a lot of people flooded the Museum allowing to create a strong effect of engagement with the social community
  16. 16. The MNH is a welcoming museum, you can take pictures and videos and you are invited to share Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  17. 17. The communication on social media is successful, beca use the posts are capable of creating a dialogue between users and the museum and among the users themselves Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  18. 18. February 2014 The museum analyzes the impact of communication on social media. There are many useful tools to make the statistics… Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  19. 19. Social media are userfriendly, but you need to use skills to make a good museum communication Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  20. 20. Unfortunately, in Italy, there are few museums that have professionals with specific responsibilities for media communication and marketing. For this reason it’s important to invest in training and give a proper professional qualification to those already working in these areas Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  21. 21. Work in progress Website team Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
  22. 22. We need to involve more people in the activities of the museum. We want people to discover, learn, have fun, partecipate, think, grow, share ideas...
  23. 23. Thanks for your attention Credit for photos: Saulo Bambi, Giulia Bebi, Andrea Gori , Alberto Mori & al. Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21

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