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People tell me we're onto something here. We spent twenty years researching beliefs and feelings driving change in behaviour. In 2014 we tested this with 50 leading businesses including Unilever, Nestle and Sainsbury's.
We developed a tool to compare feelings in any change initiative to identified tipping points for change in behaviour. This allows you to target your change management tactics where they will have most impact (and avoid wasting effort on factors where the tipping point is already reached.
I'd be interested to hear your feedback on the research on firstname.lastname@example.org.
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