Texas israel chamber 4:11:12


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Presentation to Texas Israel Chamber of Commerce

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Texas israel chamber 4:11:12

  1. 1. PR / SOCIAL MEDIA /CONTENT STRATEGIES DISCUSSION Texas Israel Chamber of Commerce April 11, 2012
  2. 2. ABOUT• 30years - traditional tech PR and transitioning to social web / content / new media• Based in San Antonio, TX @Geekdom / desk in Tel Aviv @ TechLoft• Works with Jeff Pulver on State of NOW -#140Conf• Involved with Israel’s traditional tech sector for the last 18 years• Involved in startup scene in Israel via speaking and advisory services
  3. 3. Life in three labs.... Tel AvivNYC / London / Tel Aviv, etc. San Antonio
  4. 4. SAMPLE ISRAELI CLIENTS SERVED• Allot Communications - IPO• AudioCodes - IPO• CopperGate Communications - Acquired by Sigma Designs• Dealtime - Acquired by Shopping.com Acquired by eBay• Envara - Acquired by Intel• http://www.alanweinkrantz.com/pages/clients
  5. 5. SXSW 2012: Featuring Interviews with Israeli Startupshttp://www.alanweinkrantz.com/israels-startup-economy-comes-to-life-at-sxsw
  6. 6. WHAT I’M LOOKING FOR...• U.S. / Israel clients who want to bring innovation to their communications initiatives• Examine what they are doing and what they could be doing with a fresh look at the power of social media, content development and of course, traditional PR
  7. 7. IDEAL MODEL• Israelcompany with, or shifting to U.S. presence. Knows how to serve a client from afar...• Wants “coverage” or ability to do story telling and engage on the social web• Has a budget of $6 - 8.5K per month to sustain for minimum of 6 months
  8. 8. WOULD LIKE TO...• Connect with a VC fund a be part time story teller in residence for portfolio companies• Develop a Texas / Israel VC fund aligning the two states closer• Get United to fly from Houston to Tel Aviv non-stop• Bring more Israeli startups to Geekdom to incubate
  9. 9. OPEN TO...• Engaging with Texas based companies• New opportunities to be the voice of your company and help you develop your narrative• Help you be discovered, shared, and found
  10. 10. http://techcocktail.com/startups-how-to-get-press-2012-04
  11. 11. thank you 210.410.3075 alan@weinkrantz.com www.alanweinkrantz.com Twitter. Facebook. LinkedIn.© Alan Weinkrantz And Company 2012 Above The Code ™