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Social Media Policies
   San Antonio North Chamber

            May 8, 2009
About

• PR guy for 25 years
• Social Media for the last 4 years
• Blogger with.... 4 blogs
• Journalist.... columnist “Ex...
static                 active
                   VS.



Web Site
       Brochures

Press Releases




  @work...          ...
@ work.....
                                   some of our
 OMG, we’re
     beat
 gonna                          customers...
@ home...
                               I think the IT dept. at
   chillin’                          XYZ Corp is
        ...
The Social Web can link you personally
  to your job and company’s image


my social profile              my employer
New! Google Profiles
Have policies in place
• Discretion and common sense is the rule
  of law
• Understand and promote existing
  policies - o...
During Work?

• Not interfere with work, unless it’s part
  of your social media strategy
• No mentions of customer names,...
Subject Matter Experts


• Should learn to join the conversation
• Develop a voice via the Social Web
• Tweet and bubble up
We restrict use...


• You can’t control an iPhone or
  BlackBerry
• Evenings and weekends are a potential
  minefield
Resources


• http://www.mashable.com/
  2009/04/27/social-media-policy
• Google: “Enterprise Social Media
  Policies”
Copy of presentation

• online today:
  alanweinkrantz.typepad.com
• this is just what I believe and seems to
  work
• you...
Contact


• Alan Weinkrantz
• alan@weinkrantz.com
• 210-820-3070
copy and share with others...



            thank you!
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Social Media Policies

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Alan Weinkrantz addresses principles of Social Media Policies in the Enterprises in his discussion at the San Antonio North Chamber luncheon on May 8

  • For anyone developing or researching social media policies, this database contains links to more than 70, and you can filter by industry:

    http://socialmediagovernance.com/policies.php
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Social Media Policies

  1. 1. Social Media Policies San Antonio North Chamber May 8, 2009
  2. 2. About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... columnist “Express-News”
  3. 3. static active VS. Web Site Brochures Press Releases @work... @home...
  4. 4. @ work..... some of our OMG, we’re beat gonna customers are real earnings morons estimates in Q3 tech support is crap, the oh headed to Sugar’s servers are down- for lunch again...
  5. 5. @ home... I think the IT dept. at chillin’ XYZ Corp is downsizing us on the lake and getting next week.. loaded Monday is another work day and I hate my boss!
  6. 6. The Social Web can link you personally to your job and company’s image my social profile my employer
  7. 7. New! Google Profiles
  8. 8. Have policies in place • Discretion and common sense is the rule of law • Understand and promote existing policies - or develop them if you don’t have them in place • OK to promote your company, as long as it’s within compliance and messaging
  9. 9. During Work? • Not interfere with work, unless it’s part of your social media strategy • No mentions of customer names, partners, earnings, etc. • No personal attacks on team members, customers, competitors
  10. 10. Subject Matter Experts • Should learn to join the conversation • Develop a voice via the Social Web • Tweet and bubble up
  11. 11. We restrict use... • You can’t control an iPhone or BlackBerry • Evenings and weekends are a potential minefield
  12. 12. Resources • http://www.mashable.com/ 2009/04/27/social-media-policy • Google: “Enterprise Social Media Policies”
  13. 13. Copy of presentation • online today: alanweinkrantz.typepad.com • this is just what I believe and seems to work • your mileage may vary
  14. 14. Contact • Alan Weinkrantz • alan@weinkrantz.com • 210-820-3070
  15. 15. copy and share with others... thank you!

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