Love Sandal by Abi September 2014

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“The Love Sandal was an idea I had this summer when I was enrolled in the Girls Learning Code Inventors Camp in downtown Toronto. I noticed my Mom had ugly tan lines on the top of her foot and thought it would be great if we could somehow make the tan line look cool and then I thought, what if the tan line was a heart, and the Love Sandal was born.

The Love Sandal is not just about a 10 year old girl starting a shoe company. It is a testament to the fact that ANYONE, no matter their age, race or gender can do ANYTHING! The Love Sandal is about chasing your dreams and following your heart!”

Abi Smithson, CEO

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Love Sandal by Abi September 2014

  1. 1. bit.ly/1mjeWG5 CLICK IMAGE TO PLAY VIDEO
  2. 2. My Story “The Love Sandal was an idea I had this summer when I was enrolled in the Girls Learning Code Inventors Camp in downtown Toronto. I noticed my Mom had ugly tan lines on the top of her foot and thought it would be great if we could somehow make the tan line look cool and then I thought, what if the tan line was a heart, and the Love Sandal was born. The Love Sandal is not just about a 10 year old girl starting a shoe company. It is a testament to the fact that ANYONE, no matter their age, race or gender can do ANYTHING! The Love Sandal is about chasing your dreams and following your heart!” Abi Smithson, CEO
  3. 3. Problem ● Womens sandals and summer footwear leave ugly tan lines ● There are no really cool brands for summer footwear. ● Summer footwear can be boring ● Sandals are hard on the feet sometimes
  4. 4. Solution ● By adding a heart shape on top of the foot, girls now have prettier tan lines ● The Love Sandal will be the summer brand of 2015 ● Interchangeable hearts give customizability ● Super comfortable sandals will make your feet feel awesome
  5. 5. Love Sandal Love Sandal will be the hottest footwear product since Jimmy Choo, Uggs and Crocs. Love Sandal by Abi will have global distribution, global brand recognition and be on the feet of every celebrity in the world. Love Sandal is more than a product, it is a way of life, a way to remember to always follow your heart. Abi with Canada’s Fashion Icon, Jeanne Beker
  6. 6. Design Process All shoes are designed by Abi Smithson with the help of professional designers from the world’s best shoe companies.
  7. 7. The Love Sandal - Princess Collection
  8. 8. The Love Sandal - Beach Bum
  9. 9. The Love Sandal - Hippy Chick
  10. 10. Ryerson DMZ Abi the youngest member of Canada’s #1 business incubator and #5 globally - Ryerson Universities, Digital Media Zone Abi with her Mentor - Ryerson University Chair of Fashion, Robert Ott
  11. 11. Brand Attributes Brand Personality ● Loving ● Spirited ● Sparkly ● Fashionable ● Confident Product Attributes ● Comfortable ● Customizable Celebrity Personification of the brand ● Jennifer Aniston (granola, yet elegant, sophisticated, spirited) ● Kate Middleton (Ball gown meets Flip Flops) ● VW Beetle (Fun and Colourful) Abi with her little sister, Holly
  12. 12. Giving Back As part of Abi’s commitment to giving back, she is donating 10% of net proceeds to Sick Kids Foundation in the Postal Code where the shoes are purchased.
  13. 13. A plan for future young entrepreneurs Everything Abi is learning about building a successful business and brand is being curated into an online course to allow other young entrepreneurs to follow their dreams. Each of her mentors will be writing a part of the course and providing a one hour video on their expertise. By mid-2015, we will have a full curriculum giving any young entrepreneur the tools necessary to build a successful business. In conjunction with Ryerson’s DMZ, we will be providing a complete manual for any entrepreneur to have at their fingertips. The following are Abi’s mentors and their expertise...
  14. 14. Mentors ● Robert Ott - Chair of School of Fashion, Ryerson University ● Sheena Repath - President, The Repath Group ● Valerie Fox - Co-Founder & Executive Director, Ryerson Digital Media Zone (DMZ) ● Vera Litynsky - VP Business Development, MillerZell ● Diane Brisboise - President, Retail Council of Canada ● Tamas Perlaky - President & CEO, Integral Group ● David Bensadoun - President, Aldo Groupe ● Pam Martin - Senior Buyer, Hudson’s Bay Co. ● Clay Hebert - CEO, Spindows ● Satish Kanwar - Director, Shopify ● Chris Evans - Owner, Chris Evans Videography ● Jessica Gould-Davis - Sn. Account Executive, FN Platform Show, Las Vegas ● Chuck Schuyler - President, National Shoe Retail Association (NSRA) ● Tim Scott - Entrepreneur in Residence, Research Innovation Centre (RIC Centre) ● Ron Mazurek - Director, Distribution, Icecorp Logistics
  15. 15. Companies supporting my vision Abi with Aldo President, David Bensadoun
  16. 16. Media ● http://bit.ly/1mjeWG5 - Canada AM Jan. 2014 ● http://bit.ly/LQXUzA - Tech Vibes Jan. 24, 2014 ● http://bit.ly/1p4Oakh - Ryerson DMZ Blog Jan. 17, 2014 ● http://on.thestar.com/1fTf3Ad - Toronto Star Feb. 25, 2014 ● http://www.whatshesaidradio.com/ July 9, 2014 ● http://bit.ly/1pp0t9H - Ryerson DMZ Blog July 17, 2014 ● http://girlscan.org/profile-abismithson.php - GirlsCAN Aug 6, 2014 ● http://on.thestar.com/1fTf3Ad - Mississauga News Feb 25, 2014 ● Wall Street Journal ● Ellen Show ● New York Times ● Fashion Television ● Good Morning America Future Media Spots ● CNN ● Dragon’s Den ● Forbes ● Business News ● Canada AM
  17. 17. Media
  18. 18. Media
  19. 19. CLICK TO READ http://bit.ly/1pp0t9H
  20. 20. Retail Council of Canada - #STORE2014 Debbie Elis - VP, Costco Kevin McNab - President, Toys “R” Us Canada Mr. Wonderful, Kevin O’Leary
  21. 21. Abi with EVP Town Shoes, Catherine Abela Abi on “What She Said” SiriusXM Julie, Pam (Hudson’s Bay), Sheena (The Repath), Abi
  22. 22. On stage at Retail Council of Canada STORE conference 2014
  23. 23. Abi Smithson 10 year old Entrepreneur, Student ca.linkedin.com/in/abismithson https://www.facebook.com/thelovesandal https://twitter.com/thelovesandal https://www.youtube.com/lovesandal/ https://www.TheLoveSandal.com abismithson@gmail.com
  24. 24. CONTACT Abi Smithson, CEO Email: abismithson@gmail.com Julie Smithson, Mom Email: julie@smithsonmartin.com Tel: 1.647.261.7827 Alan Smithson, Dad Email: alan@smithsonmartin.com Tel: 1.416.669.0610 www.TheLoveSandal.com - Follow your heart!

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