@DMelloAlan                  IHM Mumbai, 2nd Year: Mar 19, ‘12Give Your Career Its Competitive EdgeTips on how to getthe b...
@DMelloAlan                                         IHM Mumbai, 2nd Year: Mar 19, ‘12The inquisitive approachUse the inqui...
@DMelloAlan                                           IHM Mumbai, 2nd Year: Mar 19, ‘12New default settingsBeing competiti...
@DMelloAlan                                          IHM Mumbai, 2nd Year: Mar 19, ‘12Art of right questionsFramed well, q...
@DMelloAlan                                           IHM Mumbai, 2nd Year: Mar 19, ‘12Using social mediaStay sharp becaus...
@DMelloAlan                                                   IHM Mumbai, 2nd Year: Mar 19, ‘12Look for thisGo beyond the ...
@DMelloAlan                                            IHM Mumbai, 2nd Year: Mar 19, ‘12Where to lookThe entire net is a g...
@DMelloAlan                                            IHM Mumbai, 2nd Year: Mar 19, ‘12Always remember… The competitive ...
@DMelloAlan                                             IHM Mumbai, 2nd Year: Mar 19, ‘12ContributeThis presentation is a ...
@DMelloAlan                                                    IHM Mumbai, 2nd Year: Mar 19, ‘12About Alan D’Mello     @DM...
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A competitive edge to a hotel career using marketing techniques @dmelloalan

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Learn how on how to get the best job by using marketing’s inquisitive approach

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A competitive edge to a hotel career using marketing techniques @dmelloalan

  1. @DMelloAlan IHM Mumbai, 2nd Year: Mar 19, ‘12Give Your Career Its Competitive EdgeTips on how to getthe best job byusing marketing’sinquisitive approach 1
  2. @DMelloAlan IHM Mumbai, 2nd Year: Mar 19, ‘12The inquisitive approachUse the inquisitive approach used by the best marketers because we; Are always asking questions Always look for ways to extract more value Find the few things that make a difference Convert difference into an advantageAdd value to the bottom-line 2
  3. @DMelloAlan IHM Mumbai, 2nd Year: Mar 19, ‘12New default settingsBeing competitive means updating how you look at things. Make thesehabits part of your default settings: Research – Go really deep into the areas of your specialization Trends – Keep a track of the most popular issues Projects – Insist only on the real issues of real companies Bottom line – ‘Will this make a profit?’ The only Q that matters Practice – More the merrier. It gives you visible confidence 3
  4. @DMelloAlan IHM Mumbai, 2nd Year: Mar 19, ‘12Art of right questionsFramed well, questioning is an art that leads to new answers & to youradvantage. New questions to ask are: Why -> why not? How -> how much? Who -> who else? There’s an alternative to everything …Questions can always be asked for every answer we get! 4
  5. @DMelloAlan IHM Mumbai, 2nd Year: Mar 19, ‘12Using social mediaStay sharp because the world’s biggest library of trends & consumerinsight gives us: Trends – What people like, dislike, love, share, talk about … Numbers – How many are doing what, where, how … Company & competitor insight Many surprises – Combo data reveals new advantagesHow its used is as important as what is used 5
  6. @DMelloAlan IHM Mumbai, 2nd Year: Mar 19, ‘12Look for thisGo beyond the obvious and look for these things: Images – Forget a 1000, they say a million words. Also ask what’s missing? Guest comments – Hmm really! An underrated goldmine of insight 3rd party – Most media & peer mentions are trustworthy. But look for context Numbers – How may or few follow, tweet, share, comment, refer etc. Counter points – Two sides to every coin. The other side also matters Old data – Trends! What we do today is actually redoing things from the past 6
  7. @DMelloAlan IHM Mumbai, 2nd Year: Mar 19, ‘12Where to lookThe entire net is a good place, these places are better: General – Facebook, Google+ Microblog – Twitter Location – Foursquare, Yelp Research – Slideshare, Scribd Images – Pinterest, Flickr, Picasa Hotel verticals – CNNGo, Zomato, HolidayIQ, TripAdvisor … 7
  8. @DMelloAlan IHM Mumbai, 2nd Year: Mar 19, ‘12Always remember… The competitive edge is earned, a little bit at a time, everyday Rules are good, uniqueness is always desirable! Stay in touch with the latest happenings Managers make choices, staff follows choices already made Faculty can offer only basic help, your career is your responsibilityAdd value to your consumer, boss & business 8
  9. @DMelloAlan IHM Mumbai, 2nd Year: Mar 19, ‘12ContributeThis presentation is a highlight of a discussion with 2nd year students at the Institute of Hotel Management (IHM) Mumbai on March 19, 2012.These enterprising students contributed to the PPT: Aaditi Agwan, Vruti Makwana, Abhishek Das & Satya Sumanta 9
  10. @DMelloAlan IHM Mumbai, 2nd Year: Mar 19, ‘12About Alan D’Mello @DMelloAlan alandmelloAlan is professional hotelier with specialist skills in hospitality communication,marketing & business development.Launching his career as a chef with an int’l hotel chain, in his 18 year career, hehas managed several landmark hotel magazines and launched 16 hotels, resorts& restaurants.Presently attached to a fund with investments in luxury hotels & casinos, he isregular guest speaker on marketing at colleges & at hotel seminars.Please read his detailed profile on Twitter & LinkedIn. 10

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