5 Keys to Generating Leads on Your Website


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Learn the 5 keys to generating leads on your Website. Make your website a lead-generating machine!

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5 Keys to Generating Leads on Your Website

  1. 1. Power Marketing Today<br />5 Keys to Generating Leads Online<br />Power Marketing International<br />
  2. 2. The World is Experiencing a Seismic ShiftIs Your Business Adapting?<br />311 million US population<br />164 million adult internet users – over ¾ of all adults<br />More and more of what we formerly did offline, we now do online …<br />
  3. 3. The Shift from Outbound to Inbound MarketingFrom interruption-based to earned media<br />Barriers to advertising interruptions have increased<br />TiVo, internet TV (Hulu), search engines, Facebook, Netflix, mobile devices<br />We decide when to seek information, and what information to allow to reach us<br />Earned media are gaining an increasing portion of our time<br />61% of marketers will invest more in earned media in 2011 (Answerlab, Feb. 2011) …<br />
  4. 4. KEY #1 > Search Engine Optimization (SEO)<br />88 billion Google searches per month worldwide<br />70% of clicked search engine links are organic, not paid<br />46% of searches are for products or services<br />75% of people never scroll past page 1<br /><ul><li>BOTTOM LINE: If your business is not ranking well for the words that describe your products & services, then you’re not getting found online!…</li></li></ul><li>KEY #2 > Targeted Blogging<br />Blogging is the foundation for building relevant content at the keyword level<br />B2C companies who blog generate 88% more leads than those who don’t<br />B2B companies who blog generate 67% more leads<br />2/3 of marketers say their blog is “critical” or “important” to their business …<br />
  5. 5. KEY #3 > Social Media<br />Nearly 2/3 of Internet users regularly use a social network<br />93% of US adult Internet users are on Facebook<br />Marketers who spent 6+ hours/week engaging and developing social content saw 52% more leads than those who did not<br />Over 1/3 of marketers say Facebook is “critical” or “important” to their business<br />Developing a social media strategy is critical to achieving social media results …<br />
  6. 6. KEY #4 > Automated Lead Generation<br />Does your website have a call-to-action that links to a great offer?<br />Online offers work best when they educate your prospects, helping them gain knowledge about what they need<br />Map offers to different stages of the sales process so leads can be nurtured accordingly …<br />
  7. 7. KEY #5 > Automated Lead Nurturing<br />Lead nurturing: repeatedly engaging someone who has shown interest, keeping your business top-of-mind<br />Automated L.N. – automatically sending a relevant series of emails over time to one who has shown interest<br />78% of sales that start with a web inquiry go to the company who responds FIRST<br />Nurtured leads generate an average of 20% more sales opportunities vs. non-nurtured leads<br />
  8. 8. Thank You!<br />Power Marketing International<br />Web Marketing | Social Media Marketing | Web Design<br />www.PowerMarketingInternational.com<br />