The document discusses the challenges of managing multiple social media streams and information overload. It suggests the possibility of a "universal social inbox" to aggregate different social media notifications but notes this could exacerbate the problem of information overload that already exists with email inboxes. The document also raises concerns about potential "stream spam" if a unified inbox were created.

1. Surviving
“Social” Fatigue
June 2012!
Alan Lepofsky!
VP and Principal Analyst!
@alanlepo!
©
2010
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2012
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Inc.
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2. We’re
not
promo+ng
specific
vendors
Why
didn’t
they
men/on
me?
h<p://www.flickr.com/photos/jeffweston/2572155331
2
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3. Agggghhhh!
Social
_______________
Task
SoOware
Networking
Compu/ng
Enterprise
Bu<erfly
Business
MCRM
anagement
HR
h<p://www.flickr.com/photos/e3000/1561440998
3
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4. “What’s in a name?”
h<p://www.flickr.com/photos/rosemary/63858768/
4
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5. What
Are
We
Trying
To
Accomplish
Via
“Social”?
To
help
people
get
their
jobs
done,
thus
help
their
employer
be
successful,
people
need
to
be
able
to:
• create,
discover
and
share
informa/on
• find
the
colleagues/communi/es
that
can
help
them
(and
vice
versa)
• build
strong
rela/onships
with
external
communi/es
…
at
any
/me
from
a
variety
of
devices.
So
What’s
New?
h<p://www.flickr.com/photos/trebecca84/6608116769/
5
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6. Are
they
missing
Are
they
being
Are
they
the
features?
used
incorrectly?
wrong
tools?
But
we
have
tools
today?
Are
people
the
Is
it
just
the
wrong
problem?
use
case?
h<p://www.flickr.com/photos/clevercupcakes/4402962654/
6
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7. The Future Of Work
A
confluence
of
trends
are
combining
to
improve
the
way
people
work
Process
Community
Moving
beyond
the
org
chart
Internal
groups
“Social”
is
connec/ng
Business
&
External
communi/es
People
processes
(CRM,
HCM,
etc.)
Work
is
more
transparent
Recogni/on/Reputa/on
is
built
in
New
user
experiences
Mobile
Access
Analy/cs
/
Big
Data
Applica/on
Stores
Cloud
/
In-­‐Memory
Industry
Standards
Technology
7
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8. Can We Learn From Our Past?
8
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9. We’ve Heard This All Before
Un/l
now,
most
PC
soOware
was
designed
for
individuals
using
individual
PCs.
But
today,
more
and
more
people
are
working
in
teams
on
networked
PCs
that
require
a
new
kind
of
soOware.
SoOware
that
lets
them
quickly
share
ideas
and
informa+on
no
maHer
where,
when
or
how
they
work.
Enter
Lotus
Notes.
The
first
soOware
than
actually
thrives
on
the
fact
that
people
need
to
work
together
to
be
effec+ve.
Lotus
Notes
creates
a
new
communica/ons
environment
where
users
can
develop
applica/ons
-­‐
for
sales
tracking,
project
management,
customer
service,
and
free
form
discussions
of
all
kinds
-­‐
and
rou/nely
access
and
share
this
informa/on
from
their
desktop
to
anyone,
anywhere
in
the
world.
In
fact,
no
other
soOware
maximizes
your
investments
in
networked
PCs
like
Lotus
Notes.
AOer
all,
helping
people
work
together
is
what
Lotus
does
best.
9
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10. There
is
always
a
shinier
object
to
chase
• Email
• Knowledge
Management
• Portals
• Mobile
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11. What
if
we
could
see
the
future?
11
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12. Topics For Discussion
• Naviga/ng
the
rapids
of
ac/vity
streams
• Aggregated
Social
vs.
Integrated
Social
• Don't
forget
the
“me”
in
social
media
• Social
Task
Management
• Analy/cs
&
Gamifica/on
h<p://www.flickr.com/photos/7933170@N03/1188270323/
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13. Information Do
We
Manage
The
Streams
So
How
Overload
13
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14. “Don’t Cross The Streams”
14
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15. Universal
Social
Inbox?
I
can’t
keep
up
with
my
own
inbox!!!
h<p://www.flickr.com/photos/mybloodyself/222578140/
15
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16. Email Spam
16
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17. Stream Spam
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18. Filters To “Slice and Dice” Content
• Person
• Time
• By
Group
• Popularity
• Word/phrase
• Urgency
• Tag/Topic
• My
a<en/on
• Geography
• +/-­‐
h<p://www.flickr.com/photos/dinnerseries/6032052545
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19. Create (and share) Custom Streams
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20. Fine
Tune
The
Algorithms
20
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21. Organize The People You Follow
Good:
• Allow
you
to
filter
streams
based
on
people/groups
Bad:
• Requires
work
to
create
and
maintain
• People
don’t
always
talk
about
the
topic(s)
you
may
associate
them
with
21
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22. Informationo
We
Manage
The
Streams
So
How
D Overload
• Don't
put
stuff
in
there
that
doesn't
belong
• Mul/ple
stream
interfaces
• Organize
via
lists
• Provide
several
no/fica/on
op/ons
• Manual
filtering
• Automated
filtering
via
analy/cs
• What’s
Hot/Trending
• Crowd-­‐sourced
cura/on
22
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23. Aggregated Social vs. Integrated Social
“Integrate
social
into
core
business
processes”
Yes!
But
what
does
that
really
mean?
h<p://www.flickr.com/photos/gre/130267790/
23
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24. Business Process
Unstructured
Structured
Sales
Human
• Status
Updates
Resources
• Sharing
Marke/ng
Supply
• Q&A
Chain
• Excep/on
Handling
Engineering
Support/
• Exper/se
Loca/on
Service
Learning
h<p://www.flickr.com/photos/generated/501445202
h<p://www.flickr.com/photos/kyknoord/5333012356
24
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25. Stream Level Integration
Can
help
informa/on
CRM
reach
a
broad
audience
Enables
discussion
Typically
just
links,
not
embedded
objects
ERP
Context
is
lost,
as
comments
are
not
part
of
the
system
of
record
Contributes
to
HR
informa/on
overload
h<p://www.flickr.com/photos/smithser/3870653508/
25
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26. Integra+on
Inside
Core
Business
Applica+ons
Does
not
broadcast
to
a
large
audience
Informa/on
is
in
context
with
task
No
addi/onal
tool
to
use
Content
is
not
mixed
with
other
content
h<p://www.flickr.com/photos/atoach/6014917153/
26
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27. How Are “Social” Features Implemented?
Embedded
Experiences
Maturity
Model
Examples:
experiences
Embedded
Level
of
interac<on
provided
3
4
1. Streams
with
links
2. widgets
or
embed
code
that
can
be
added
to
other
sites/tools
to
other
systems
Provides
links
3. Streams
with
ac/ons
1
2
4. Social
interac/ons
accessible
inside
other
sites/tools/mobile
Variety
of
access
methods
services
can
be
integrated
in
it,
or
both
it
can
be
integrated
in
other
services
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28. Level
2
Embedding Streams In Other Sites
• Intranet
• Blog
• Webpage
28
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29. Level
3
SAP Business Intelligence & StreamWork
29
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30. Level
4
Social
Media
Monitoring
&
CRM
30
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31. What
About
Me???
31
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32. What Others Are Doing Is Nice, But…
ME
SOCIAL
What
did
I
create?
What
did
I
comment
on?
What
have
I
liked?
MEDIA
What
should
I
be
doing?
What
do
I
need
to
do
next?
32
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33. Which Of My Stuff Matters?
33
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34. 34
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35. False Sense Of Entitlement
Didn't
you
read
Didn't
you
see
see
my
blog
post?
my
status
update?
Why
didn’t
you
Why
aren’t
you
retweet
me?
following
me?
©
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36. h<p://www.flickr.com/photos/didmyself/6530389351
36
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37. Are
you
unsure
of
what
to
do
next?
h<p://www.flickr.com/photos/theevilmightyf/2717934672
37
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38. Social Task Management
38
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39. Social Task Management
examples
Standalone
Integrated
Na/ve
+
Outliers
like
LiquidPlanner
+
+
Vendors
listed
does
not
necessarily
equate
to
market
leadership
39
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rights
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40. Simple Task Assignments
40
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41. Stand-alone Task Management
• Project/Milestones
• Assignments
• Commen/ng/
Liking/Sharing
• Repeats
• Dashboards/
No/fica/on
• Templates
• Analy/cs
41
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42. Integrated With Social Software
More
people
can
see
the
task,
and
par/cipate
in
the
events
around
it
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42

43. Core Platform Feature
• Integrated
directory
(people
and
groups)
• Link
to
pages/files
• No
context
switching
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44. Core Platform Feature
44
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45. Resource Planning/Management Tools
45
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46. What’s Next for Social Task Management?
HR:
Recogni+on/Reward
Finance:
Invoicing/Payment
h<p://www.flickr.com/photos/didmyself/6530389351
h<p://www.flickr.com/photos/teegardin/5737823348/
46
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47. What Is Social Analytics?
Collec+ng
and
measuring
data
on
the
interac+on
between
people
and
objects.
h<ps://secure.flickr.com/photos/61056899@N06/5751301741/
47
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48. "There
is
a
misconcep/on
that
tons
of
data
means
you
have
tons
of
intelligence.
Data
does
not
speak
for
itself.”
-­‐
Neil
Raden,
Constella/on
Research
48
h<ps://secure.flickr.com/photos/tmar/n/32010732
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49. How Can All the Data Be Used?
Content
Ac/ons
People
49
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50. Intelligent Recommendations
50
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51. Finding The Right People
51
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52. Social Search
Sales
Marke/ng
52
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53. Workforce Insight / Sentiment Analysis
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53

54. Let’s
Review
• Social
soOware
should
help
people
get
their
jobs
done
• Social
soOware
is
not
perfect
for
everything
• We
need
to
learn
from
our
past
experiences
• Streams
are
an
important
UI,
but
a
great
deal
of
filtering
is
required
in
order
to
make
them
manageable
• How
“social”
is
implemented/integrated
is
important
• Social
task
management
soOware
can
help
people
focus
on
what
needs
doing
• Use
analy/cs
wisely
54
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2010
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2012
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Inc.
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rights
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55. Alan
Lepofsky
VP
and
Principal
Analyst
@alanlepo!
San
Francisco
|Andalucia|
Belfast
|Boston
|Brussels
|
Chicago
|
Colorado
Springs
|
Cuper/no
|
Cyprus
|
Denver|
Geneva
|
Irvine
|
London
|
Los
Angeles
Madrid
|
New
York
|
Pune
|
Sacramento
|
Salt
Lake
City
|
Santa
Fe
|
Santa
Monica
|
Sea<le
|
Sedona
|
Sydney
|
Tokyo
|
Toronto
|
Washington,
D.C.
©
2010
-­‐
2012
Constella/on
Research,
IInc.
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rrights
rreserved.
– 2012
Constella/on
Research,
nc.
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ights
eserved.
www.ConstellationRG.com

56. Additional Topics
• Is “always connected” a good thing?"
• Social software does not require training"
• Large vendors vs. small startups"
56
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57. +1
57
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