At Lab Company Presentationl 2007 1 Q V0.2

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At Lab Company Presentationl 2007 1 Q V0.2

  1. 1. Advanced Technology Jan, 2007 “Change the World” 3rd floor, SeogAm Bld. 1082-12, PoongDuckChun-Dong, SuJi-Gu, YongIn-Shi, KyungGi-Do 449-172, Korea (Tel)+82-31-266-3082, (Fax)+82-31-266-3083 www.atlab.co.kr
  2. 2. Company Mission To be the leading global company in the area of mixed signal components and system solutions through harmonizing its engineering expertise with market knowledge and achieving the most stringent customer’s requirements and satisfactions ACP-2
  3. 3. ATLab at a Glance Product : Human Input Device IC Founded : July, 2000 Number of Employees : 43 Capital : Korean Won 2.12 B Sales Revenue in 2006 : US$ 13.5M Location Head Quarter : 3rd Fl., SeogAm Bld. 1082-12, PoongDuckChun-Dong SuJi-Gu, YongIn-Shi, KyungGi-Do, Korea R&D Center : 5th Fl., GaRam Bld. 1080-14, PoongDuckChun-Dong SuJi-Gu, YongIn-Shi, KyungGi-Do, Korea China Office : Rm 518-519, Block A, Hailrun Complex 6021 ShenNan Blvd, ShenZhen, China
  4. 4. @Lab Overview
  5. 5. Management Philosophy Deliver the best products and services for Partners and Customers Maximize company value for Stockholders Provide the best working environment for Employees Open transparent business decision to Stakeholders ACP-5
  6. 6. Milestones & Awards 2005. 06. First shipment of Digital Contact Controller 01. Opened a branch office in Shenzhen, China 2004 12. Received New Technology Development Award from Ministry of Commerce Industry and Energy 04. Selected as a best company for technology by government 2003 02. Presented 1st LCoS paper in ISSCC 2002 04. First shipment of optical mouse sensor chip 2001 03. Registered as Corporation R&D Center 2000 08. Registered as a Venture Company 07. Founded ACP-6
  7. 7. Pioneering Records 2006. Introduced Gigabit Multimedia Data eXpress GMDX©© 2006. Introduced Gigabit Multimedia Data eXpress GMDX 2005. Invented fully digital touch sensor DigiSensor©©(World 1stst)) 2005. Invented fully digital touch sensor DigiSensor (World 1 2004. Invented Eye-Safe optical navigation technology 2004. Invented Eye-Safe optical navigation technology 2003. Single panel LCoS Backplane (World 1stst) 2003. Single panel LCoS Backplane (World 1 ) 2002. Introduced SoC for Optical Mice (World 1stst) 2002. Introduced SoC for Optical Mice (World 1 ) July, 2000. Founded and Visioning for Professional Group in Mixed-Signal SoC July, 2000. Founded and Visioning for Professional Group in Mixed-Signal SoC ACP-7
  8. 8. Organization President & CEO President & CEO Bang Won Lee Bang Won Lee IT Manager IT Manager Staff Function Staff Function Sang Pil Yoon Sang Pil Yoon Finance Finance A-Hoon Kim A-Hoon Kim Operations Operations Hye Kyung Oh Hye Kyung Oh Quality Control Global Business Center R&D Center Quality Control Global Business Center R&D Center Kyung Seok Oh Kyung Seok Oh Jang Sik Cheon Young Ho Shin Jang Sik Cheon Young Ho Shin Design Marketing & Sales QC Marketing & Sales Design QC Product Engineering Production QA Product Engineering Production QA Application China Branch office Customer Center China Branch office Application Customer Center ACP-8
  9. 9. Revenue Projection (M US$) 40 30 20 10 0 -10 2003 2004 2005 2006(e) 2007(e) 2008(e) Revenue Profit ACP-9
  10. 10. @Lab Strengths
  11. 11. Existing Strengths Covers from idea to production • Balanced experienced man-power from product planning to production engineering • Proven experience in media LSI products for optical media, display and wireless analog • Proven record of 6 month design-to-sample delivery including optical mouse sensor (sensor+DSP), LCOS backplane (1 inch x 1 inch) Hands-on business experience helps • First time success • Quick production ramp-up w/ yield and quality Balanced analog and digital product experience • Mixed-signal design in CMOS technology • High performance analog and digital circuit design • High voltage capability in low power CMOS • System on chip(SoC) integration ACP-11
  12. 12. What Can ATLab Provide? Highly Competitive Valuable Marketing Technical Initiative Quick Turn-around Highly Competitive Valuable Marketing Technical Initiative Quick Turn-around Product Advice in Mixed Signal SoC for sample Delivery Product Advice in Mixed Signal SoC for sample Delivery Core-Competence Thriving Biz Models Strategic Approach Abundant Experience Production Eng. Experience System Understanding > 45 man-year High Speed SERDES Chip Design Experience Marketing & Sales Experience LCOS Back Plane > 200 man-year > 45 man-year Display(CRT,LCD)/TV LSI Architecture Algorithm Audio/Video(CDP / Camcorder/VCR) • Digital MPEG A/V Optical Storage(CD/DVD-ROM) Conditioning, Codec, Multi-processor CDMA Tele-Communication • Analog Audio/Video Signal Conditioning Wireless gmC filter, PLL, Data Converter Optical Storage Servo FAE Experience Amplifier ,RF , Noise Control,etc. High Speed Data Transfer Protocol > 45 man-year ACP-12
  13. 13. Intellectual Properties Macro IPs • Serial ATA PHY/Link (UMC Bronze) • High-Speed PLLs & CDR • High Speed Serial Data Link • A/D Converters • Analog F/E + B/E for Digital Audio • Digital Touch Sensor Patents se l Mou ptica ing nsor O h Se end Touc •15 p istered mart Lcos ing S g g endin •32 re io /Aud •15 p stered nd •1 pe SATA stered i •3 reg i •2 reg ACP-13
  14. 14. Shared Partners ELECTRONICS @Lab ELECTRO-MECHANICS ACP-14
  15. 15. @Lab Businesses
  16. 16. Approach to ASSP Consumer Specific Product Human Input Device Communication Specific Product SoC Mixed Device Signal Device Computer Specific Product ACP-16
  17. 17. Areas of ASSP Products Human interface input/output Mixed-signal products System solution-based approach ACP-17
  18. 18. Positioning in HID Product Innovative Leadership Sensor only Optical Sensor + PS2 Mouse Sensor + USB Sensor + OTP PS2/USB Sensors Wireless Sensor Input Mobile Input Sensor Micro Device Smart Scroll Input Sensor Mobile Sensor Micro Switch Touch Navigation Pen Input Sensor Invisible Switch Sensors Micro Pattern Sensor Sensors Flexible Switch Flexible Keyboard ACP-18
  19. 19. Areas of IP Products High-speed physical layers High-speed data converters Special mixed-signal blocks ACP-19
  20. 20. Shared R&D System Prototyping System Prototyping joint develop Added Value LSI Spec Defining LSI Spec Defining spec sign-off LSI Architecting (Partitioning) LSI Architecting (Partitioning) RTL/Topology-level Design RTL/Topology-level Design Biz Opportunity RTL sign-off Gate/Circuit-level Design Gate/Circuit-level Design netlist sign-off Placement & Routing Placement & Routing Conventional Advanced Shared R&D Design House Design House Biz Model ACP-20
  21. 21. Models for R&D Service Business Proven Track Records Project System LSI Spec Front-end Back-end Sample Production Production Proposal Design Making Design Design Making Preparation Digital Multimeter Quad Tape EQ LCOS Backplane Optical Mouse Sensor Inkjet Head Full Responsibility TCXO Consulting Only ACP-21
  22. 22. @Lab Existing Products
  23. 23. Human Input Device Family Optical Mouse Sensors Micro Navigation Sensors Smart Touch Sensors Optical Mouse Sensors Micro Navigation Sensors Smart Touch Sensors ● Sensor Only ● Navigation Sensor ● Mobile Sensor ● Sensor + PS2 ● Scroll sensor ● Recognition Sensor ● Sensor + USB ● Select sensor ● Wireless Sensor ● Select + Scroll sensor ● Customized Sensor ACP-23
  24. 24. Optical Mouse Sensors @Lab focus on Unique and Customer-Oriented solutions with • Various USB solutions with top-class USB makers (Cypress, Mosart) • Higher integration for easy production and compact PCB size • Patented eye protection optical sensor for vision-safe optical mouse ACP-24
  25. 25. Optical Mouse Sensor Technology Development 27MHz RF Sensor (60 Series) 27MHz RF Sensor (60 Series) Product Family USB Sensor (90 Series) USB Sensor (90 Series) PS2 Sensor (88 Series) PS2 Sensor (88 Series) Sensor (80 Series) Sensor (11 Series) Sensor (80 Series) Sensor (11 Series) 2002 2003 2004 2005 2006 2007 A version B version C version D version F version G version A version B version C version D version F version G version Navigation Engine ACP-25
  26. 26. Selection Guide for Optical Mouse Sensors Button P/R(1) Product Resolution PKG Interface Option Implementation E/P(2) , L/P(3) ATA2080 400cpi 5,100/10,200 12ADIP - Need MCU ATA2180 800cpi 5,100/10,200 12ADIP - Need MCU E/P, L/P ATA2088 400cpi 5,100/10,200 12ADIP PS2 3-button E/P ATA2188 800cpi 5,100/10,200 12ADIP PS2 3-button E/P ATA2388 800cpi 5,100/10,200 12ADIP PS2 3-button Low EMI ATA1198 400/800cpi 5,100/10,200 24ADIP PS2/USB 3/5-button - ATA1060XC 400cpi 5,100 24SDIP RF 3-button E/P, L/P ATA1160XC 800cpi 5,100 24SDIP RF 3-button E/P, L/P (1) P/R : Maximum Pixel Moving Rate (pixels/sec) (2) E/P: Eye Protection (3) L/P: Low Power (Vcc= 3V) ACP-26
  27. 27. Micro Navigation Sensors TouchPoint II: Direct fingerprint sensing Card Mouse TouchPoint III: Additional pattern layer ACP-27
  28. 28. Smart Touch Sensor ICs DCC DCC (Digital Contact Controller) (Digital Contact Controller) Select sensor Scroll sensor Navigation Sensor Select sensor Scroll sensor Navigation Sensor ACP-28
  29. 29. DigiSensor Technology Development Sensing No. of Sampling AIC Interface Output Scheme Channel Architecture Range Single Ch Technology Strength I2C 6-ch Multiplexed Pulse Pass 14-bit Ingredients SIF 12-ch Parallel Touch 7-bit Delay ATA2501 ATA250X Sensor Custom Only 2006 2007 MCU + MCU + MCU + MCU + MCU ATA2501 ATA250X ATA2501 ATA250X Embedded ACP-29
  30. 30. GMDX ( Gigabit Multimedia Data eXpress) Downstream Video Video Audio Audio HS Data HS Data Transmitter Receiver LS Data LS Data ATA4315 ATA4316 Upstream HS Data HS Data LS Data LS Data Multiplex of digital video, audio, and bi-directional sideband data Simple differential signal driver with only 2 lines per port • Embedded CDR block eliminate additional extra clock line Applications • High definition TV/ Home theater • Car navigation and Telematics system • Home server, Home network, Media Center • Mega-Pixel CCTV network ACP-30
  31. 31. GMDX Application Example: Quiet PC Multi Channel Digital Speaker Optical Fiber PC / Home Jumper Server ( > 100M ) GMDX Box Add-on Card DVI Monitor S/PDIF Digital Audio Cable DVI Cable USB Cable USB MOUSE For optical fiber cable information, visit http://www.hellocable.co.kr/ USB Keyboard ACP-31
  32. 32. ATLab Locations ATLab Headquarter/R&D Center (KyungGi-Do, Korea) ATLab Shenzhen Branch Office •Santa Clara, California (Shenzhen, China) •Wholly owned by ATLab •FAE •Legally representing ATLab •Sale Support ACP-32
  33. 33. Thanks @ Lab Advanced Technology “Change the World”

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