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HOW MARS WORKS ?
Product innovation Chart            Product Innovation Charter
Score Point AnalysisFactors          Oil Rigs &    Emergency    Exploration and                 Mining Area   power grid  ...
Possible application (Mining & Excavation)  • Approach mining    business as Magenn    possible consumer  • Marketing chan...
Competitor Analysis   Attributes           MARS     Makani (kite)   Static land based                                     ...
Future applications• Telecommunication company• Surveillance companyFuture Markets• Government contracting/ military/  hum...
Possible MARS application
Magenn Wind Power Business Analysis
Magenn Wind Power Business Analysis
Magenn Wind Power Business Analysis
Magenn Wind Power Business Analysis
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Magenn Wind Power Business Analysis

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Marketing analysis at the current renewable energy industry, identifying potential application and business model assessment.

Published in: Technology, Business
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Magenn Wind Power Business Analysis

  1. 1. HOW MARS WORKS ?
  2. 2. Product innovation Chart Product Innovation Charter
  3. 3. Score Point AnalysisFactors Oil Rigs & Emergency Exploration and Mining Area power grid ExcavationCapability 3.8 2.2 3Mobility 3 .2 4 3.4Affordability 3.4 3 2.8Sustainability 3 3.6 2.8People involve 2.8 3.6 3.4Usefulness 3.8 4 3.8User 3.4 3.2 3friendlinessNeed 3.4 3.8 3.6TOTAL 26.8 27.4 25.8
  4. 4. Possible application (Mining & Excavation) • Approach mining business as Magenn possible consumer • Marketing channel through trade publication • Trade show to demonstrate product to public, gain awareness, & ensure sufficient publicity
  5. 5. Competitor Analysis Attributes MARS Makani (kite) Static land based Wind Turbine Mobility Very Slightly None Impact on Little Some Very surroundings Efficiency High High ModeratePossible locations 45% Only coastal 13-15% (USA) regions
  6. 6. Future applications• Telecommunication company• Surveillance companyFuture Markets• Government contracting/ military/ humanitarian• Exploration• Remote islands
  7. 7. Possible MARS application

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