Real-world Social Business Adoption Tricks & Tips

313 views

Published on

Describes three key areas where I have found some attention to social business adoption can make a big difference: Early Adopters, Low Hanging Fruit and Energy.

Prepared for the Social Connections V conference in Zurich 2013.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
313
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Real-world Social Business Adoption Tricks & Tips

  1. 1. © 2013 IBM CorporationMGT: Real-world Social BusinessAdoption Tricks and Tips
  2. 2. 2 © 2013 IBM CorporationThree Stories• Early Adopters• Low Hanging Fruit• Energy
  3. 3. 3 © 2013 IBM Corporation
  4. 4. 4 © 2013 IBM Corporation
  5. 5. 5 © 2013 IBM Corporation
  6. 6. 6 © 2013 IBM Corporation
  7. 7. 7 © 2013 IBM Corporation
  8. 8. 8 © 2013 IBM Corporation8Your Early Adopters letyou scale your implementation
  9. 9. 9 © 2013 IBM Corporation
  10. 10. 10 © 2013 IBM CorporationWhat do your Early Adopters Need?Trust that you will support them Your attention and presence where they are.Coaching, calls, meetings, one-to-ones.Belief that this is worth theirreputation & timeBuy-in from their manager and their seniormanagement.A feeling of belonging to a team.Mutual support structuresAn understanding of what isexpected of themA clear vision, endorsed by seniormanagement. A plan of execution and ramp-upplanTime to play and learn from you Homework exercises, fun examples, time frommanagement to experiment.A purpose Find examples of how Social can help them dotheir job - without it they won’t believe.Quick support from you Lack of support undermines their confidence.Lack of belief in the project or enterprise willerode the benefits.An opportunity to shape futureevents.Their feedback and knowledge is the key toyour success - make the future progress of yourproject consultative.
  11. 11. 11 © 2013 IBM Corporation
  12. 12. 12 © 2013 IBM Corporation
  13. 13. 13 © 2013 IBM CorporationSocial Business is about getting the benefits of social inwhat you do every day• Go after common procedures for “socializing”:– Meeting Management - Activities– Project Management - Activities– Brainstorming - Ideation Blog– File Sharing - Files, Content Manager– Standardizing documentation - Wikis– Community News - Blogs• Tackle areas people are interested in:– Food– Money– Leisure• Big Process Re-Engineering Processes are:– Risky– Time-consuming– Need lots of management– Often on the critical path
  14. 14. 14 © 2013 IBM CorporationLow Hanging Fruit - ExamplesMeeting Management http://bit.ly/10OjlrmProject Management http://bit.ly/lwkA2wBrainstorming http://bit.ly/mCughTFile Sharing http://bit.ly/11FvfTEStandardizing Documentation http://bit.ly/yT1NHBlogging with Connectionshttp://bit.ly/10aQ71B
  15. 15. 15 © 2013 IBM Corporation
  16. 16. 16 © 2013 IBM Corporation
  17. 17. 17 © 2013 IBM CorporationYou’re Fired!
  18. 18. 18 © 2013 IBM Corporation
  19. 19. 19 © 2013 IBM Corporation
  20. 20. 20 © 2013 IBM CorporationEnergyYou will be lucky if 25% of what youdo or say is paid attention to.Persistent and prolongedenergy is needed to makeyour social business solution a success.
  21. 21. 21 © 2013 IBM CorporationVision, Sponsorship, ResourceEarly Adopter Growth PlanBuild Communities & ContentStart Adapting ProcessesAppoint yoursuccessorsCongratulateyour sponsor
  22. 22. 22 © 2013 IBM Corporation
  23. 23. 23 © 2013 IBM Corporation• Early Adopters– Don’t try to be a superhero– Pick a core team & train them well– Give them the skills for them to build their teams– Become Power Rangers!• Low Hanging Fruit– Go after processes you can socialize easily– These often relate to food, money, leisure– People will train themselves!– Don’t get Fired• Energy– Rolling out social business is a marathon, not a sprint.– Planning the race means you’ll reach the end.– Be magnanimous in victory!
  24. 24. 24 © 2013 IBM Corporation

×