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Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Advanced SEO
The Jump To Sustainable Models
Advanced SEO
The Jump T...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
 Understanding the Five Super Signals of SEO
 Advanced Site Speed...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
 SEO IS ALL ABOUT LINKS
 CONTENT IS KING
 CONTENT MARKETING INST...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Advanced SEO
The Jump To Sustainable Models
Advanced SEO
The Jump T...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
 Sometimes you just need more
 Sometimes you just need reinforcem...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Advanced SEO
The Jump To Sustainable Models
Advanced SEO
The Jump T...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Advanced SEO
The Jump To Sustainable Models
Advanced SEO
The Jump T...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Advanced SEO
The Jump To Sustainable Models
Advanced SEO
The Jump T...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Advanced SEO
The Jump To Sustainable Models
Advanced SEO
The Jump T...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Advanced SEO
The Jump To Sustainable Models
Advanced SEO
The Jump T...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Page Speed Factor Complexity
Speed impacts:
Quality
Authority
Trust...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Google Analytics 30 Day Averages
Advanced SEO
The Jump To Sustainab...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Page Speed Evaluation
Look Deeper
Advanced SEO
The Jump To Sustaina...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Page Speed Evaluation
Look Deeper
Advanced SEO
The Jump To Sustaina...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Page Speed Evaluation
Look Deeper
Advanced SEO
The Jump To Sustaina...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Page Speed Evaluation
Look Deeper
Advanced SEO
The Jump To Sustaina...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Page Speed Evaluation
Look Deeper
Advanced SEO
The Jump To Sustaina...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Page Speed Evaluation
Look Deeper
Advanced SEO
The Jump To Sustaina...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Topical Focus
Advanced SEO
The Jump To Sustainable Models
Advanced ...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Topical Focus
Advanced SEO
The Jump To Sustainable Models
Advanced ...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Advanced SEO
The Jump To Sustainable Models
Advanced SEO
The Jump T...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Advanced SEO
The Jump To Sustainable Models
Advanced SEO
The Jump T...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Advanced SEO
The Jump To Sustainable Models
Advanced SEO
The Jump T...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
IA Topical Focus Confusion
Flat Architecture
Partial Flat Architect...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
IA Topical Focus Confusion
All Flat Architecture
http://domain.com/...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
IA Topical Focus Confusion
Nested Categories, Flat Product
URLs
htt...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
IA Topical Focus Confusion
Multiple Copies of each Product Page
htt...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
IA Topical Focus Confusion
Infinite Nesting
http://domain.com/new/2...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
IA Topical Focus Confusion
Resolution:
Avoid flat architecture
Use ...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
IA Topical Focus Confusion
Resolution:
Assign to categories only wh...
Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com
Conclusion
 Apply the QUART test in all things!
 Page speed testi...
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Advanced SEO - Jump to Sustainable SEO Models

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Sustainable SEO requires advanced understanding of search engine algorithms and how different individual ranking factors relate to each other. This presentation covers the five super-signals of SEO, as well as page speed and topical focus complexity.

Published in: Marketing

Advanced SEO - Jump to Sustainable SEO Models

  1. 1. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  2. 2. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com  Understanding the Five Super Signals of SEO  Advanced Site Speed Bottleneck Detection Techniques  Reinforcing Topical Focus Signals Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  3. 3. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com  SEO IS ALL ABOUT LINKS  CONTENT IS KING  CONTENT MARKETING INSTEAD OF LINKS  GOOGLE IS EVIL  ___ SAYS X DOESN’T MATTER Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  4. 4. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  5. 5. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com  Sometimes you just need more  Sometimes you just need reinforcement of signals  Sometimes you need to start from scratch Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  6. 6. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models The Answer: QUART in all things. + "Consistency of signal reinforcement" QUART concept ©2013 – 2015 Alan Bleiweiss
  7. 7. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models Any individual SEO factor needs to score well in at least three of the five super-signals to have sustainable potential QUART concept ©2013 – 2015 Alan Bleiweiss
  8. 8. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models Primary SEO Factor Groups
  9. 9. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models Primary SEO Factor Groups
  10. 10. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models Primary SEO Factor Groups
  11. 11. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Page Speed Factor Complexity Speed impacts: Quality Authority Trust Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  12. 12. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Google Analytics 30 Day Averages Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models GA – Individual Page Speed + 2nd dimension = city
  13. 13. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Page Speed Evaluation Look Deeper Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models GA Individual Page 30 Day Trend
  14. 14. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Page Speed Evaluation Look Deeper Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models URIValet.com Unique Object File Sizes
  15. 15. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Page Speed Evaluation Look Deeper Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models Deeper Testing Helps Confirm Initial Data Evaluation, Can Help Identify Situational Factors
  16. 16. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Page Speed Evaluation Look Deeper Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models WebPageTest – “Details” Report
  17. 17. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Page Speed Evaluation Look Deeper Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  18. 18. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Page Speed Evaluation Look Deeper Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models Server Considerations NOTE: First Byte Time isn't just about YOUR server. It also becomes a factor with 3rd party servers so check WPT "details" report!
  19. 19. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Topical Focus Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models Google Search Console Top Keywords (words Google most associates this site as being “about”)
  20. 20. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Topical Focus Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  21. 21. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models Is your site as authoritative as the biggest sites on the web? Does your site’s authority overcome quality, uniqueness, relevance, or trust signals? If you think a page deserves ranking, but don’t provide multiple paths to access that page, why would you think search engines consider that page “very important”? Topical Focus
  22. 22. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models Topical Focus Internal Links Can Impact Page Authority, & Can Confuse Topical Focus Trust
  23. 23. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models Topical Focus Page Sculpting is a shiny object tactic. Page Sculpting is NOT a UX best practice – it’s an artificial attempt to manipulate search engines.
  24. 24. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com IA Topical Focus Confusion Flat Architecture Partial Flat Architecture Multiple Copies of each Product Page Infinite Nesting Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  25. 25. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com IA Topical Focus Confusion All Flat Architecture http://domain.com/ http://domain.com/category1/ http://domain.com/category1-subcat/ http://domain.com/productdetailspage/ http://domain.com/blog/ http://domain.com/blogpost/ http://domain.com/faq/ Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  26. 26. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com IA Topical Focus Confusion Nested Categories, Flat Product URLs http://domain.com/ http://domain.com/category1/ http://domain.com/cat1/subcat1/ http://domain.com/productdetailspage/ http://domain.com/blog/ http://domain.com/blog/category/ http://domain.com/blogpost/ Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  27. 27. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com IA Topical Focus Confusion Multiple Copies of each Product Page http://domain.com/cat1/product1/ http://domain.com/cat2/product1/ http://domain.com/cat3/product1/ http://domain.com/cat3/colorx/product1/ http://domain.com/cat4/subcat1/product1/ http://domain.com/on-sale/product1/ Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  28. 28. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com IA Topical Focus Confusion Infinite Nesting http://domain.com/new/2015/toyota/camr y/se/4cyl/2-5l/tires/14inch/radial/AT/noise- dampening/long-life/lug-nuts/ Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  29. 29. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com IA Topical Focus Confusion Resolution: Avoid flat architecture Use consistent nesting model Only use duplication in gentle ways Have one product detail URL accessible from several category funnels if needed (ideal is to include product in only one category funnel where possible) Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  30. 30. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com IA Topical Focus Confusion Resolution: Assign to categories only when data justifies! Nest only as deep as data justifies! Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models
  31. 31. Alan Bleiweiss @AlanBleiweiss http://AlanBleiweiss.com Conclusion  Apply the QUART test in all things!  Page speed testing requires multiple tools  Page speed improvements require looking at ALL areas  Topical focus requires consistent  Topical focus requires dilution avoidance Advanced SEO The Jump To Sustainable Models Advanced SEO The Jump To Sustainable Models

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