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Green management practices and ecopreneurship in africa


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Green management practices and ecopreneurship in africa

  1. 1. GREEN MANAGEMENT AND ECOPRENEURSHIP IN AFRICA By ALAIN NDEDI DOUALA ENTREPRENEURSHIP ASSOCIATION Email: Ndedi.alain at gmail.comThe adoption of environmentally responsible business practices can, conceivably, open up anadditional range of opportunities for entrepreneurs. The move to a sustainable businessframework provides numerous niches that enterprising individuals and firms can successfullyidentify and service. These include, among other things, the development of new products andservices, improvements to the efficiency of existing firms, new methods of marketing and thereconfiguration of existing business models and practices.However, green entrepreneurship is not only important because it provides new opportunitiesfor the nimble first movers who identify and exploit such opportunities but also because it hasthe potential to be a major force in the overall transition to a more sustainable businessparadigm. In a market-based economy, entrepreneurs play a critical role in the eventualadoption of green business practices by the wider business community through the lead rolethat they provide to other firms. By demonstrating the economic benefits that come frombeing greener, green managers and ecopreneurs act as a pull factor that entices other firms toproactively go green, in contrast to the ‘push’ factors of government regulation andstakeholder or lobby-group pressure.Key word: Entrepreneurship; environment; Education; Business; AA Ndedi