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Rethinking innovation process

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Rethinking innovation process

  1. 1. R ethinking I nnovation P rocess M odel for L atecomer E nterprise น . ส . ชวิศา พฤกษะวัน 5223030205 น . ส . ณัฐกานต์ แก้วมณี 5223030528
  2. 2. Advantages and Disadvantages of Latecomer Enterprise R E T H I N K I N G Latecomer Enterprise’s Advantages Latecomer Enterprise’s Disadvantages (1) ได้ประโยชน์จากกลุ่มลูกค้าที่มีอยู่ หรือการเปลี่ยนแปลงที่เกิดขึ้นในตลาด (2) หลีกเลี่ยงการลงทุนในการทำ R&D (3) ได้รับประโยชน์จากความไม่สมบูรณ์ของผู้ที่เข้ามาก่อน (1) เทคโนโลยีขั้นสูงส่วนใหญ่จะอยู่ในบริษัทขนาดใหญ่ (2) โครงสร้างพื้นฐานขององค์กรอาจไม่เพียงพอในการ catch up หรือเพียงพอพอที่จะสนับสนุนกิจกรรมต่าง ๆ ให้กับบริษัท
  3. 3. R E T H I N K I N G Four major elements that need to be taken into account in examining the influence of the latecomer firm’s technological catch up behavior
  4. 4. R E T H I N K I N G Rothwell’s Five Generations ( 5Gs ) of Innovation Generation 1 Generation 2 Generation 3 Generation 4 Generation 5
  5. 5. R E T H I N K I N G Source : Int. J. Technology Management, Vol. 34, 2006 Market transitions Product development Scientific exploration Social - oriented sciences cycle Differentiated service cycle Dynamic of Marketing Trasitional Technological research Product development Scientific exploration Technical-oriented sciences cycle Integrated engineering cycle Dynamic of Technological Development
  6. 6. Source : Int. J. Technology Management, Vol. 34, 2006 R E T H I N K I N G Technological research Scientific exploration Product development Market transitions Entrepreneurship Technical-oriented sciences cycle Integrated engineering cycle Differentiated service cycle Social-oriented sciences cycle Hard knowledge Infrastructure Manufacturing and processing industry Soft knowledge infrastructure Public and private service sector
  7. 7. R E T H I N K I N G Technological research Scientific exploration Product development Market transitions Entrepreneurship Technical-oriented sciences cycle Integrated engineering cycle Differentiated service cycle Social-oriented sciences cycle Suppliers Customer Customer Supplier
  8. 8. R E T H I N K I N G Technological research Scientific exploration Product development Market transitions Entrepreneurship Technical-oriented sciences cycle Integrated engineering cycle Differentiated service cycle Social-oriented sciences cycle Suppliers Customer Customer Supplier
  9. 9. R E T H I N K I N G R ethinking I nnovation P rocess M odel for L atecomer E nterprise
  10. 10. R E T H I N K I N G Innovation Process Select a Market Understand Customer Needs Identify Areas of Opportunity Formulate the Growth Strategy Enact the Growth Strategy Enact the Growth Strategy
  11. 11. R E T H I N K I N G Firm’s Capabilities & Network Science System Supporting institutions Other research Enterprise Communication Infrastructures Factor Market Conditions Product Market Condition Education and Training System
  12. 12. R E T H I N K I N G Conclusion
  13. 13. Thank you R E T H I N K I N G

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