Evaluation1. In what ways does your media product use, develop orchallenge forms and conventions of real media products?
I looked at Q magazine and at Mojomagazine to learn about the conventionsof Rock and alternative music. The layoutand design of Q magazine was the mostinspiring part of my case study, as mymagazine shares a similar demographic.
As shown in Q and Mojo the font used is usually verysimple, without any drop shadows or effects. I followed thissimple theme throughout my whole magazine, using onlysimple fonts. While Mojo and Q magazine both used a seriffont for the masthead, I chose to use sans-serif fonts forboth masthead and teasers, as I focus on a slightly youngeraudience, and pure Rock/alternative Rock/Indie magazine,while Q magazine also includes some Pop artists. Thisdifference in the genre of the magazines influenced thedecision of the masthead.Layout: I closely followed the conventions of the layout ofa music magazine, mainly referring to Q magazine. Suchconventions include the use of the left third for the teasers.Font
example of Q magazine: . The teasers are usually placedon the left side of a magazine; however it is placed on theright-hand side on this cover. In stores magazines areusually stacked on top of each other, therefore only asmall section of the magazine is visible. This is why theteasers are placed at the left-hand side. This is all theaudience is able to see in the store. The teasers’ function isto draw the reader’s attention to the magazine, so thathe/she will pick up the magazine. This is when the mainimage and cover come into operation. They should catchthe reader’s interest so he/she decides to buy themagazine.The teasers section starts with a very large font at the toppart of the magazine, and is decreasing in size as it goesdown. This is also connected with the importance of thearticles; the most important/interesting features are bigger.FONT
There are also two faces of the featured artist cut outand pasted next to the teasers. The images are ratherfunny, which gives the reader a clue of the content ofthe article, and makes it more interesting to look at.The teasers also do not interfere with the main image,which makes the image stronger.The 3-colour scheme is reduced to black and whitefont, with highlighted parts in red or gold. This keepsthe magazine simple and professional. Too manycolours would be too irritating for the reader,however colours are still very important as they drawthe attention of the audience to the magazine.FONT
My magazine: I followed themagazine conventions for theplacement of the teasers, as they areall on the left third of the magazine. Instores magazines are usually stackedon top of each other, therefore only theleft third is visible. The teasers are inbold, red font which draws theattention of the reader to thismagazine.FONT
It is difficult to find a set convention for mastheads, as they need to beunique for every magazine. One convention that can be followed is large,bold font for Rock magazines, such as Kerrang. This convention wasfollowed for the masthead; however the conventions were also challenged inthe sense that the font is rather unusual, because of the shape of the R. Theletter was manipulated in Illustrator to give it something unique and makethe magazine stand out from other magazine. Another convention that waschallenged is the placement of the masthead. The masthead is usually eitherin front of the image or behind the artist. In my case the main masthead in infront of the image, but the line “saying more music for you” is behind themodel. This way the artist on the front cover is dominant and the mostimportant part of the cover, however the masthead is still fully visible, whichis important since it is a new magazine, and most people won’t know orrecognise it if it was covered.MASTHEAD
Images on the front cover ofmagazines are usually close ups ormedium close-ups. I followed thisconvention by using a close-up of amodel looking directly at thecamera. In most cases the image istaken straight from the front;however in my case I directed themodel to move her head slightly tothe side while still looking at thecamera, which allowed a morenatural pose and outcome.PHOTOGRAPHY
Images for the contents page are usuallyportraits or group shots of musicians andbands. However, I used several pictures ofinstruments only. Playing instruments andwriting the song themselves is that kind ofauthenticity that is very important in theRock and Indie genre, as opposed to othergenres. The images are linked to storieswhere the musician is not necessary themost important factor, which shows why Ichose instruments only. PHOTOGRAPHY
LAYOUTThe contents page is like in other magazines very packed.There are many regulars, images supporting the featuresand a large section dedicated to the main cover story. It isvery important to follow this convention of a busy contentspage as this is usually what the reader looks at after pickingup the magazine. Therefore, the contents page needs to befilled with images and text to convince the reader that thereis good value for money.
In both my case studies, MOJO and Q, they used highjournalism and high lexis. I chose to use slightly simplerjournalism as my target audience is slightly younger,however I kept the writing professional and did not use anyslang or swear words, as they are not often used in Rockmagazines. It might occur in the answers of musicians ininterviews but the journalist usually avoids such language.JOURNALISM
It is very common to use at least2 double page spreads for themain cover story, where theentire first double page spread isa single image of the artist. I usedthe same principle, but I alsoadded a short introduction of thearticle to the enlarged image.DPS
For the colour scheme I have decided to follow theconvention of a 3-colour scheme. Fewer colours do notmake the page interesting and outstanding enough, morecolours would make it look unprofessional and maybe eventoo confusing. Therefore I followed the convention, as it isthe best way of designing a magazine like mine.COLOUR SCHEME