The perils and rewardsof working onstuff that mattersAlex PayneBrooklyn Beta 2012
WorkSimpleTwitterstartup that never launchedinformation security stuffcampaign & non-profit toolsNot exactly workProgrammin...
“work onstuff that matters    – Tim OReilly, 2009
What matters?
Jurisprudence       Economics                ✖   Ethics           Aesthetics
Stripe   Nest  GitHubKickstarter   Etsy    …
What happens if I take on something  like this?
Perils
“   Entrepreneurship is not cool,    its not sexy, and its totally    uncomfortable.    Its boring and grueling,    and th...
Peril 1.All the stuff thats hardabout doing anything, plus the crazy thing  youre trying to do
Peril 2.    Incumbents(as competitors or partners)
Peril 3.Naysayers
Peril 4.Investors
Rewards
Reward 1.Tangible impact
Reward 2.Recruiting is easier
Reward 3.Publicity comes naturally
Reward 4.Support flows freely
The bigcaveat
Thank you.Questions?
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The perils and rewards of working on stuff that matters

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The perils and rewards of working on stuff that matters

  1. 1. The perils and rewardsof working onstuff that mattersAlex PayneBrooklyn Beta 2012
  2. 2. WorkSimpleTwitterstartup that never launchedinformation security stuffcampaign & non-profit toolsNot exactly workProgramming Scala (OReilly, 2009)10+ years of writing onlineEmerging Languages Campspeaking & teachinginvesting & advising
  3. 3. “work onstuff that matters – Tim OReilly, 2009
  4. 4. What matters?
  5. 5. Jurisprudence Economics ✖ Ethics Aesthetics
  6. 6. Stripe Nest GitHubKickstarter Etsy …
  7. 7. What happens if I take on something like this?
  8. 8. Perils
  9. 9. “ Entrepreneurship is not cool, its not sexy, and its totally uncomfortable. Its boring and grueling, and that part is never part of the movie. – Eric Ries
  10. 10. Peril 1.All the stuff thats hardabout doing anything, plus the crazy thing youre trying to do
  11. 11. Peril 2. Incumbents(as competitors or partners)
  12. 12. Peril 3.Naysayers
  13. 13. Peril 4.Investors
  14. 14. Rewards
  15. 15. Reward 1.Tangible impact
  16. 16. Reward 2.Recruiting is easier
  17. 17. Reward 3.Publicity comes naturally
  18. 18. Reward 4.Support flows freely
  19. 19. The bigcaveat
  20. 20. Thank you.Questions?

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