BACKGROUND • The goal: to
make Finnair the world’s most tweeting airline, ie to have the largest proportion of employees among airlines representing Finnair in a positive way on Twitter. • Benefits to Finnair: – Improved brand awareness – Improved customer understanding – Ability to participate in discussions that concern Finnair – Crisis readiness – Situational information (environmental disasters, political crises...) – Larger digital footprint (the ripple effect) – Positive stories about Finnair generated and shared – Creating a counterforce to traditional media – Improved social media skills • Why should Finnair be the world’s most tweeting airline? Read more: http://orgcomms.wordpress.com/2014/05/14/why-should-finnair-be-the-most- tweeting-airline-in-the-world/3
IT REQUIRED A LOT OF
TRAINING Almost 200 Finnair employees trained during H1, including the executive board. 4 @arjasuominen @pekkavau @ernohilden THIS IS OUR CEO AND HIS EXECUTIVE BOARD LEARNING.
5 RESULTS TO SHOW THAT
WE INDEED WERE THE WORLD’S MOST TWEETING AIRLINE WE ORGANISED AN EVENT ON JUNE 12, 2014