Making the Most of Online Resources A Primer for Professional Artists
Overview <ul><li>There are many resources available on the Internet that can help you increase exposure and communication ...
Beyond the Web Site… <ul><li>Your first venture into online communications likely will be your web site </li></ul><ul><li>...
Blogs <ul><li>A blog (or Web log) is often used as an online journal or method of ongoing communication </li></ul><ul><li>...
Blogs <ul><li>Features: </li></ul><ul><ul><li>FREE! </li></ul></ul><ul><ul><li>Easy to set up, no web design experience ne...
Blogs <ul><li>Resources: </li></ul><ul><ul><li>www.wordpress.com </li></ul></ul><ul><ul><li>www.blogspot.com </li></ul></u...
E-mail Marketing Campaigns <ul><li>Announcements, newsletters, invitations sent via email instead of regular mail </li></u...
E-mail Marketing Campaigns <ul><li>Features: </li></ul><ul><ul><li>Low cost (typically under $150 per year for 500 contact...
E-mail Marketing Campaigns <ul><li>Resources: </li></ul><ul><ul><li>www.constantcontact.com </li></ul></ul><ul><ul><li>www...
Social Networking Sites <ul><li>Examples: Facebook, MySpace </li></ul><ul><li>Builds online exposure in a passive way </li...
Social Networking Sites <ul><li>Features: </li></ul><ul><ul><li>Good for reaching a youthful audience: for example, prospe...
Friends vs. Fans Pages <ul><li>Friends page is a personal page </li></ul><ul><li>Fans page is for marketing your work </li...
Social Networking Sites <ul><li>Resources: </li></ul><ul><ul><li>www.myspace.com </li></ul></ul><ul><ul><li>www.facebook.c...
Discussion Forums / Bulletin Boards <ul><li>Announcements for exhibits or classes </li></ul><ul><li>Job resources </li></u...
Discussion Forums / Bulletin Boards <ul><li>Features: </li></ul><ul><ul><li>FREE </li></ul></ul><ul><ul><li>Easy to use </...
Discussion Forums / Bulletin Boards <ul><li>Resources: </li></ul><ul><ul><li>www.craigslist.com </li></ul></ul><ul><ul><li...
Slide & Video Sharing Sites <ul><li>Share portfolios and presentations of your work </li></ul><ul><li>Gallery proposals an...
Slide & Video Sharing Sites <ul><li>Features: </li></ul><ul><ul><li>FREE </li></ul></ul><ul><ul><li>Easy to use </li></ul>...
Slide & Video Sharing Sites <ul><li>Resources: </li></ul><ul><ul><li>www.slideshare.net </li></ul></ul><ul><ul><li>www.you...
Summary <ul><li>There are many resources available  </li></ul><ul><li>You need to develop a plan that profiles your target...
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Making The Most Of Online Resources

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Presentation to the Catharine Lorillard Wolfe Art Club

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Making The Most Of Online Resources

  1. 1. Making the Most of Online Resources A Primer for Professional Artists
  2. 2. Overview <ul><li>There are many resources available on the Internet that can help you increase exposure and communication with collectors, galleries and prospective students. </li></ul><ul><li>Venues such as e-mail marketing campaigns, blogs, social networks, video/presentation sites and others will be discussed in detail in the context of marketing your work. </li></ul><ul><li>This presentation will provide the information you need to decide which of these resources is right for you in order to maximize exposure and communication with your target audience. </li></ul>
  3. 3. Beyond the Web Site… <ul><li>Your first venture into online communications likely will be your web site </li></ul><ul><li>But if you build it, will they come? </li></ul><ul><li>There are other tools and venues that will increase your exposure and expand your reach: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>E-mail marketing campaigns </li></ul></ul><ul><ul><li>Social Networking sites </li></ul></ul><ul><ul><li>Discussion Forums / Bulletin Boards </li></ul></ul><ul><ul><li>Slide and Video sharing sites </li></ul></ul>
  4. 4. Blogs <ul><li>A blog (or Web log) is often used as an online journal or method of ongoing communication </li></ul><ul><li>Articles, announcements, tips, presentations, support materials, instruction </li></ul><ul><li>Encourages interaction and discussion with the audience </li></ul>
  5. 5. Blogs <ul><li>Features: </li></ul><ul><ul><li>FREE! </li></ul></ul><ul><ul><li>Easy to set up, no web design experience needed </li></ul></ul><ul><ul><li>Audience can easily subscribe to posts </li></ul></ul><ul><ul><li>“ Tags” draw traffic to your site as well as automatic traffic generation from new posts </li></ul></ul><ul><ul><li>Track visits, stats easily </li></ul></ul><ul><ul><li>Provides real time access to your news, events and new work </li></ul></ul><ul><ul><li>Comments can be moderated </li></ul></ul><ul><li>Things to keep in mind: </li></ul><ul><ul><li>Updating required, bloggers sometimes lose interest in their blogs and stop posting regularly, this significantly reduces repeat traffic from subscribers </li></ul></ul><ul><ul><li>Make sure content is relevant, fresh and informative </li></ul></ul><ul><ul><li>Keep posts brief, you are writing an article, not a novel </li></ul></ul><ul><ul><li>Use images whenever possible!!! </li></ul></ul>
  6. 6. Blogs <ul><li>Resources: </li></ul><ul><ul><li>www.wordpress.com </li></ul></ul><ul><ul><li>www.blogspot.com </li></ul></ul><ul><ul><li>www.blogger.com </li></ul></ul><ul><li>Art Blog listings (links to other art blogs): </li></ul><ul><ul><li>www.artblogs4u.com </li></ul></ul><ul><ul><li>www.artbloggin.com </li></ul></ul>
  7. 7. E-mail Marketing Campaigns <ul><li>Announcements, newsletters, invitations sent via email instead of regular mail </li></ul><ul><li>Administered by third party email service </li></ul><ul><li>Service provides database maintenance, opt out capabilities, reports and tracking </li></ul><ul><li>Keeps your name in front of your target audience </li></ul>
  8. 8. E-mail Marketing Campaigns <ul><li>Features: </li></ul><ul><ul><li>Low cost (typically under $150 per year for 500 contacts) </li></ul></ul><ul><ul><li>Easy to set up, no web design experience needed </li></ul></ul><ul><ul><li>Audience can easily subscribe (or unsubscribe) to e-mails </li></ul></ul><ul><ul><li>Track mail opened, bounce backs, and other stats easily </li></ul></ul><ul><li>Things to keep in mind: </li></ul><ul><ul><li>Need to be careful about frequency of mailings – do not go overboard or you will be perceived as a Spammer! </li></ul></ul><ul><ul><li>Keep your lists up to date </li></ul></ul><ul><ul><li>Keep a back up copy of your contact database in Excel, Outlook, or other spreadsheet / mail format on your hard drive </li></ul></ul>
  9. 9. E-mail Marketing Campaigns <ul><li>Resources: </li></ul><ul><ul><li>www.constantcontact.com </li></ul></ul><ul><ul><li>www.patronmail.com </li></ul></ul>
  10. 10. Social Networking Sites <ul><li>Examples: Facebook, MySpace </li></ul><ul><li>Builds online exposure in a passive way </li></ul><ul><li>Adjunctive to blog, web site </li></ul><ul><li>Somewhat youth-oriented, but that is changing </li></ul><ul><li>Some provide opportunity to sell art online </li></ul><ul><li>Great way to market workshops/classes </li></ul>
  11. 11. Social Networking Sites <ul><li>Features: </li></ul><ul><ul><li>Good for reaching a youthful audience: for example, prospective students </li></ul></ul><ul><ul><li>Great for getting exposure with prospective galleries/collectors </li></ul></ul><ul><li>Things to keep in mind: </li></ul><ul><ul><li>Be careful how much personal information you share about yourself </li></ul></ul><ul><ul><li>Don’t become a slave to posting </li></ul></ul><ul><ul><li>Don’t post high resolution images of your work </li></ul></ul>
  12. 12. Friends vs. Fans Pages <ul><li>Friends page is a personal page </li></ul><ul><li>Fans page is for marketing your work </li></ul><ul><li>If you use both and allow people you don’t know to become friends, be very careful about the type of information you put on your personal page </li></ul><ul><li>Having 2 pages (one for friends and one for fans) allows you to separate personal items from business/networking </li></ul>
  13. 13. Social Networking Sites <ul><li>Resources: </li></ul><ul><ul><li>www.myspace.com </li></ul></ul><ul><ul><li>www.facebook.com </li></ul></ul>
  14. 14. Discussion Forums / Bulletin Boards <ul><li>Announcements for exhibits or classes </li></ul><ul><li>Job resources </li></ul><ul><li>Submission calls </li></ul><ul><li>Gallery listings </li></ul><ul><li>Art Supplies / Equipment for sale or purchase </li></ul><ul><li>Meeting other artists </li></ul>
  15. 15. Discussion Forums / Bulletin Boards <ul><li>Features: </li></ul><ul><ul><li>FREE </li></ul></ul><ul><ul><li>Easy to use </li></ul></ul><ul><ul><li>Geographic and limited demographic targeting capabilities </li></ul></ul><ul><ul><li>Anonymous communication capabilities </li></ul></ul><ul><ul><li>Give / receive critiques of your work and that of other artists </li></ul></ul><ul><li>Things to keep in mind: </li></ul><ul><ul><li>Be careful how much personal information you share about yourself </li></ul></ul><ul><ul><li>Don’t get into heated discussions with other participants, they may be trolls </li></ul></ul><ul><ul><li>Be careful if you engage in online critiquing, especially if you sell professionally </li></ul></ul><ul><ul><li>Limited graphics capabilities </li></ul></ul><ul><ul><li>For sale items best limited to art supplies and equipment, not original artwork </li></ul></ul>
  16. 16. Discussion Forums / Bulletin Boards <ul><li>Resources: </li></ul><ul><ul><li>www.craigslist.com </li></ul></ul><ul><ul><li>www.etsy.com (more geared toward crafters rather than fine artists) </li></ul></ul><ul><ul><li>www.myartspace.com </li></ul></ul>
  17. 17. Slide & Video Sharing Sites <ul><li>Share portfolios and presentations of your work </li></ul><ul><li>Gallery proposals and communication </li></ul><ul><li>Student handouts & demonstrations </li></ul>
  18. 18. Slide & Video Sharing Sites <ul><li>Features: </li></ul><ul><ul><li>FREE </li></ul></ul><ul><ul><li>Easy to use </li></ul></ul><ul><ul><li>Adjunctive exposure </li></ul></ul><ul><ul><li>Interactive, multi-media capabilities, slidecasts, etc. </li></ul></ul><ul><ul><li>Great for instructors: classroom handouts and demos </li></ul></ul><ul><li>Things to keep in mind: </li></ul><ul><ul><li>Some proficiency with Power Point or video editing capabilities required </li></ul></ul><ul><ul><li>Be sure to put copy right symbols on your materials and artwork </li></ul></ul><ul><ul><li>Don’t over-package materials, less is more approach often works best </li></ul></ul>
  19. 19. Slide & Video Sharing Sites <ul><li>Resources: </li></ul><ul><ul><li>www.slideshare.net </li></ul></ul><ul><ul><li>www.youtube.com </li></ul></ul>
  20. 20. Summary <ul><li>There are many resources available </li></ul><ul><li>You need to develop a plan that profiles your target audience and your goals: whom do you want to reach and what do you want to say to them? </li></ul><ul><li>Use the information provided to match your needs to the resources available </li></ul><ul><li>You don’t have to use everything that is out there—pick and choose carefully to maximize exposure and productivity! </li></ul>

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