You’re on Facebook? Watch Out! Mohd Farid Awang Norhaizum Sahril Kar@ni Abdul Manaf Lina Syamimi Abu Bakar
What is • Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook Inc. • As of February 2012, Facebook has more than 845 million ac@ve users. • Users must register before using the site, aRer which they may create a personal proﬁle, add other users as friends, and exchange messages, including automa@c no@ﬁca@ons when they update their proﬁle. • Addi@onally, users may join common-‐interest user groups, organized by workplace, school or college, or other characteris@cs, and categorize their friends into lists such as "People From Work" or "Close Friends". • The name of the service stems from the colloquial name for the book given to students at the start of the academic year by some university administra@ons in the United States to help students get to know each other. • Facebook allows any users who declare themselves to be at least 13 years old to become registered users of the site.
Mark Elliot Zuckerberg May 14, 1984 (age 27) White Plains, New York, U.S. Residence Palo Alto, California, U.S. Ethnicity Jewish Alma mater Harvard University (Dropped out) Phillips Exeter Academy OccupaSon CEO of Facebook (24% shareholder in 2010) Known for Co-‐founding Facebook in 2004; becoming worlds youngest billionaire as of 2008 Net worth US$ 17.5 billion (2011) Religion None (Atheist) RelaSves Randi, Donna and Arielle (sisters) Awards TIME Person of the Year 2010
The company dropped The from its name a^er purchasing the domain name facebook.com in 2005 for $200,000
Facts on • Entertainment Weekly included the site on its end-‐of-‐the-‐decade "best-‐of" list, saying, "How on earth did we stalk our exes, remember our co-‐workers birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?“ • Facebook ﬁled for an ini@al public oﬀering on February 1, 2012.
Facebook Inc. • Type : Public • Founded : Cambridge, Massachusebs, United States (2004 ) • Founder(s) : Mark Zuckerberg, Eduardo Saverin, Dus@n Moskovitz, Chris Hughes • Headquarters : Menlo Park, California, U.S. • Area served : Worldwide • Key people : Mark Zuckerberg (CEO), Sheryl Sandberg (COO), David Ebersman (CFO), Donald Graham (Chairman) • Industry: Internet • Revenue :US$ 3.71 billion (2011), up from $1.97b (2010) • Employees :3000+ (2011) • Website : Facebook.com • Type of site : Social networking service, Adver@sing Banner ads, referral marke@ng, casual games • Users : 845 million (ac@ve December 31, 2011) • Available in Mul@lingual • Launched February 4, 2004 (2004-‐02-‐04) • Current status Ac@ve
Advantages of • Lets user search for new and old friends • Available to chosen universi@es having a high level of security • Makes it less diﬃcult when communica@ng with strangers or individuals you do not know • Makes it simpler to join groups having corresponding likes and dislikes • Lets users to check students who are in the same class, living within the same loca@on, or coming from the same academy
Disadvantages of • More and more people • Long distance rela@onship weakening • Unsupported by physical adjacency • Contributes wide-‐range procras@na@on • Rampant addic@on • Possible stalking • Acquaintances be labeled as friends
5 Dangers of to children and young adults 1. Facebook and college admissions: – 2008 Kaplan study, one in 10 college admissions oﬃcers rou@nely check out college applicants’ Facebook and MySpace pages. – 38% of them found posts and pictures that reﬂected poorly on those prospec@ve students. 2. Grad school and careers: – Business and medical school admissions oﬃcers surf social networking sites in even greater numbers than their undergrad brethren. – So do prospec@ve employers, none of whom are impressed by posts that holler “Par-‐tay! Woo hoo!”
5 Dangers of for teens and young adults 3. Fellow students: – It’s not just admissions oﬃcers doing the surﬁng. – Some upper classmen at the University of Redlands were so incensed by partying comments made by several incoming freshmen on the Redlands Facebook group site, they showed the posts to college oﬃcials. – College administrators said they called the teens’ parents a few weeks before school began to have a lible talk. 4. Courtroom consequences: – One of the ﬁrst things aborneys do with a new case is search online for informa@on about plain@ﬀs, defendants and witnesses alike. – In one Rhode Island case, a 20-‐year-‐old’s drunk driving accident, which severely injured another youth, could have resulted in a rela@vely light s@nt at county jail or the considerably more severe state prison. But, as the prosecutor in the case quickly discovered, two weeks aRer the accident, while his vic@m was s@ll in the hospital, the youth posted photos on Facebook of himself at a Halloween party, prancing around in a prisoner costume. He was sentenced to two years in state prison.
5 Dangers of to children and young adults 5. Child pornography charges: – Pos@ng or sending photos of oneself or friends in scanty clothing or sexually sugges@ve poses may be a popular pas@me among the younger set, but if any of the people posing are under 18, the prac@ce may result in child pornography charges. – There were several such cases in 2008, including an Ohio 15-‐year-‐old who was charged with child pornography aRer sending nude cell phone images of herself to friends. At the @me, oﬃcials in Licking County considered charging recipients of those images as well. – Its one thing to be charged with sending or receiving child pornography as a minor, but those charges in adult court may carry not only prison @me, but a life@me of registering as a sex oﬀender.
5 hidden Security risk of On "The Early Show on Saturday Morning,“ Joan Goodchild, senior editor of CSO (Chief Security Oﬃcer) Online spotlighted ﬁve dangers. She says: • Facebook users expose themselves to, probably without being aware of them: • Your informa@on is being shared with third par@es • Privacy seungs revert to a less safe default mode aRer each redesign • Facebook ads may contain malware • Your real friends unknowingly make you vulnerable • Scammers are crea@ng fake proﬁles
Ques@ons for us to ponder… "Five Hidden Dangers of Facebook," was originally published on CBSNews.com. • Is Facebook a secure plaborm to communicate with your friends? – Internet Crime Complaint Center, vic@ms of Internet-‐related crimes lost $559 million in 2009 up 110 percent from the previous year. – If youre not careful using Facebook, poten@al for iden@ty theR, or possibly assault, if you share informa@on with a dangerous person you think is actually a "friend." – One Bri@sh police agency recently reported that the number of crimes it has responded to involving Facebook climbed 346 percent. These are real threats. – TechCrunch discovered a security hole that made it possible for users to read their friends private chats. – researchers at VeriSigns iDefense group discovered that a hacker was selling Facebook usernames and passwords in an underground hacker forum. It was es@mated that he had about 1.5 million accounts-‐-‐and was selling them for between $25 and $45.
Ques@ons for us to ponder… • Do people really have privacy on Facebook? – No. – third par@es can access informa@on about you. – For instance, you may not realize that, when you are playing the popular games on Facebook, such as FarmVille, or take those popular quizzes-‐-‐ every @me you do that, you authorize an applica@on to be downloaded to your proﬁle that gives informa@on to third par@es about you that you have never signed oﬀ on.
Ques@ons for us to ponder… • Does Facebook share info about users with third parSes through things such as Open Graph? – Open Graph is a new concept for Facebook, which unveiled it last month at its F8 conference. – It actually is basically a way to share the informa@on in your proﬁle with all kinds of third par@es, such as adver@sers, so they can have a beber idea of your interests and what you are discussing, so Facebook can-‐-‐as portrayed-‐-‐"make it a more personal experience."
Ques@ons for us to ponder… • The theory behind Open Graph-‐-‐even if it has not implemented it-‐-‐is its whole business model, isnt it? – That is the business model-‐ – Facebook is trying to get you to share as much informa@on as possible so it can mone@ze it by sharing it with adver@sers.
Ques@ons for us to ponder… • Isnt it in Facebooks best interest to get you to share as much info as possible? – It absolutely is. – Facebooks mission is to get you to share as much informa@on as it can so it can share it with adver@sers. – As it looks now, the more info you share, the more money it is going to make with adver@sers.
Ques@ons for us to ponder… • Isnt there also a security problem every Sme it redesigns the site? – Every @me Facebook redesigns the site, which [usually] happens a few @mes a year, it puts your privacy seungs back to a default in which, essen@ally, all of your informa@on is made public. It is up to you, the user, to check the privacy seungs and decide what you want to share and what you dont want to share. – Facebook does not [necessarily] no@fy you of the changes, and your privacy seungs are set back to a public default. Many @mes, you may ﬁnd out through friends. – Facebook is not aler@ng you to these changes; it is just leung you know the site has been redesigned.
Ques@ons for us to ponder… • Can your real friends on Facebook also can make you vulnerable? – Absolutely. – Your security is only as good as your friends security. If someone in your network of friends has a weak password, and his or her proﬁle is hacked, he or she can now send you malware, for example. – There is a common scam called a 419 scam, in which someone hacks your proﬁle and sends messages to your friends asking for money -‐ claiming to be you-‐-‐ saying, "Hey, I was in London, I was mugged, please wire me money." People fall for it. People think their good friend needs help-‐-‐and end up wiring money to Nigeria.
Ques@ons for us to ponder… • A lot of Web sites we use display banner ads, but do we have to be wary of them on Facebook? – Absolutely: Facebook has not been able to screen all of its ads. It hasnt done a great job of veung which ads are safe and which are not. As a result, you may get an ad in your proﬁle when you are browsing around one day that has malicious code in it. – In fact, last month, there was an ad with malware that asked people to download an@virus soRware that was actually a virus.
Ques@ons for us to ponder… • Is too big a network of friends dangerous? – You know people with a lot of friends-‐-‐500, 1,000 friends on Facebook? What is the likelihood they are all real? – There was a study in 2008 that concluded that 40 percent of all Facebook proﬁles are fake. They have been set up by bots or impostors. – If you have 500 friends, it is likely there is a percentage of people you dont really know, and you are sharing a lot of informa@on with them, such as when you are on vaca@on, your childrens pictures, their names. Is this informa@on you really want to put out there to people you dont even know?
10 Tips to Be Safe! • Tip #1. Do not place your personal informaSon on your Facebook proﬁle. – Items such as your residenSal address, phone number, cell phone number, date of birth will all become very public informaSon instantly and it may come back to haunt you in many ways. – Check your proﬁle constantly to ensure that you are not displaying personal informaSon. The risk of idenSty the^ or being tracked down by others is too great. • Tip #2. Be careful when placing photographs of you or your children on Facebook. – Please ensure that you have all your privacy segngs set to maximum. – There was a reported instance of a family photo being “snapped up” and used for commercial purposes. One family was surprised to ﬁnd their Facebook family photo on a billboard in Europe.
10 Tips to Be Safe! • Tip #3. Do not ever think that your Facebook page is private amongst only your friends and family. – Job interviewers, lawyers, invesSgators, the police, and the enSre world will be searching for informaSon on your Facebook site at some point. – Your whole life is up for dissecSon and a simple Google search on your name will pull up your Facebook proﬁle. Try it. • Tip #4. Do not accept all Friend Requests. – Of course the purpose of Facebook is to socially connect with people you know. However, not every Friend Request is legiSmate. – There have been reported instances of private invesSgators, police oﬃcers, sex oﬀenders and the like creaSng fake accounts to gain access to you online. I – f you do not know the person, then do not add them to your accepted friends.
10 Tips to Be Safe! • Tip #5. Be sure to keep your house clean. – Most people who use Facebook have run into the situaSon where their page is clean and professional only to have someone post a photo of you that you would prefer to keep private. – These scenarios are o^en not done to harm you but they can be quite damaging to your professional and personal life. NoSfy them immediately when such an item is posted to take it down. • Tip #6. Be sure to watch what you place on your Wall. – The Wall is exactly that, a wall such as the bulleSn board at work or in school. When you make posSngs to your wall, the post is placed prominently on your Facebook site and also copied to all your friends and family as an update of what you are doing.
10 Tips to Be Safe! • Tip #7. Do not leave your computer on with your Facebook account open. – Leaving access to your Facebook account is the equivalent of leaving your wallet or cell phone in public on the table. – Anyone can sit down and start making posts to your Wall, redesigning your site, or even enSce friends to play the greatest prank on you in your life. Be sure to sign out. • Tip #8. Be sure to have virus so^ware for your computer and keep it updated. – There are several viruses out there that aoack your email address library. The viruses then send out posts to everyone in your library asking them to become your friend in Facebook while giving them the same virus. – This has happened to several persons and there is no stopping it once it has begun.
10 Tips to Be Safe! • Tip #9. Spend Sme to check your spelling and grammar. – We are all busy people with busy lives. However, not checking your spelling and grammar on your posSngs can lead to several unwanted consequences. – You can mistakenly type a word that is oﬀensive or leads to a direct contradicSon in your intended message. – Save yourself the hassle of trying to correct a mistake that may have been oﬀensive to someone. • • 10. Be careful not to provide too much informaSon. – Facebook is intended to be a social network. However, you do not need to go into every detail. – Share in the appropriate environment. If you feel the need to share details then do it in person or over the phone. – Do not divulge other persons details as they might not have wanted this informaSon in the public domain. – Respect their privacy and youll be beoer for it.
Words of wisdom Prepare and prevent, dont repair and repent. ~Author Unknown As soon as you see a mistake and dont fix it, it becomes your mistake. ~Author Unknown Who can hope to be safe? who sufficiently cautious? Guard himself as he may, every moments an ambush. ~Horace