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Cannes Lions 2009<br />
2012 The Death Of The Creative Director<br />Cinema: The Only Medium That Ignites All Of Your Senses<br />What We Know And...
The Jet (Lag) Set: Maintaining Digital Creative Equilibrium Around The World<br />Asian Diversity – Dressed To Kick<br />A...
Go<br />Democratização da internet e a massificação da banda larga<br />Social Networking<br />Digital<br />
1. Permanente conexão <br />2. Perfil multitarefa <br />3. Entretenimento (música, filmes, games)<br />4. Interatividade e...
Tempo<br />Local<br />Comunidade<br />Mídia<br />
Snacking<br />Content<br />
Consumer<br />Centric<br />Não são os consumidores que devem ser leais à marca, são as marcas que devem ser <br />leais ao...
Pessoas<br />Prime Time  My Time<br />são a<br />nova <br />mídia<br />
As<br />pessoas<br />precisarão <br />gostar de<br />nossas <br />marcas<br />Conheça as pessoas, saiba onde elas estão e ...
Contextualização<br />Meta Data<br />
Vida Real<br />Cultura<br />Diversão<br />Pessoas buscam significado e valor<br />
Faça parte<br />conversa<br />da <br />(e lembre-se de que você não a controla)<br />
Always<br />ON<br />
Mobilidade<br />
Criatividade<br />Portátil<br />
Novas <br />Mídias<br />Consistência<br />Suporte de mídia de massa<br />
E a<br />crise<br />?<br />
“A única coisa que devemos temer é o próprio medo”<br />Franklyn D. Roosevelt<br />
Verbas<br />2007<br />2013<br />Idéia<br />Mídia<br />
Criatividade<br />
Simplicidade<br />
All in one<br />Design/Varejo<br />Produção Multimídia<br />Conteúdo<br />Digital<br />
+<br />Pessoas<br />+<br />ética<br />negócios<br />
“Trabalhopode ser divertidooupesado. Depende de suaatitude. Euprefiro me divertir.” <br />Colleen C. Barrett<br />“Pessoas...
Titanium & IntegratedLions<br />
Titanium & IntegratedGrandPrix<br />OBAMA FOR AMERICA / OBAMA/BIDEN 2008 / PRESIDENTIAL CANDIDATE / OBAMA FOR AMERICA Chic...
PromoLions<br />
PromoGrandPrix<br />YUBARI / YUBARI RESORT / TOWN PROMOTION / BEACON COMMUNICATIONS Tokyo, JAPAN<br />
PromoGold Lion + PromoSilver Lion + PromoBronze Lion<br />STORE+ SELLS HOPE / PORTUGUESE RED CROSS / RED CROSS DONATIONS/H...
PromoGold Lion + PromoSilver Lion<br />TED696 PROJECT / LION NATHAN AUSTRALIA / TOOHEYS BEER 696ML / BMF Sydney, AUSTRALIA...
PromoGold Lion + PromoSilver Lion<br />BABY MADE ON BOARD / DODGE / DODGE JOURNEY / PROXIMITY BBDO Brussels, BELGIUM<br />
PromoGold Lion + PromoBronze Lion<br />ZUJI BEANS / ZUJI / TRAVEL BOOKING WEBSITE / THE HALLWAY/HAPPY SOLDIERS Sydney, AUS...
PromoGold Lion<br />MAGIC SALAD PLATE / FOUR&apos;N TWENTY / MEAT PIES / CLEMENGER BBDO MELBOURNE, AUSTRALIA<br />
PromoGold Lion<br />ADITHREAD / ADIDAS NEW ZEALAND / ALL BLACKS RANGE / TBWAWHYBINTEQUILA Auckland, NEW ZEALAND<br />
PromoGold Lion<br />WHEN WILL THE FRUIT BURST / PASCALL / FRUIT FLAVOURED SWEETS / DDB NEW ZEALAND Auckland, NEW ZEALAND <...
PromoGold Lion<br />LET IT RING / OVK/PARENTS OF CHILD ROAD VICTIMS / ROAD SAFETY MESSAGE / HAPPINESS BRUSSELS, BELGIUM<br />
PromoSilver Lion (2) + PromoBronze Lion<br />VILLAGE WHERE NOTHING EVER HAPPENS / PAY TV ADVERTISING/MIRAVETE VILLAGE / SH...
PromoSilver Lion + PromoBronze Lion<br />GAME OF DEATH / NOKIA / N96 BRUCE LEE LIMITED EDITION PHONE / JWT BEIJING, CHINA<...
PromoSilver Lion + PromoBronze Lion<br />LISTEN / KOREA HEART FEDERATION / HEART DISEASE CAMPAIGN / CREATIVIA Seoul, KOREA...
PromoSilver Lion<br />UPLOAD CINEMA / FILM THEATRE DE UITKIJK / CINEMA SCREENING / LOWE/DRAFTFCB Amsterdam, NETHERLANDS <b...
PromoSilver Lion<br />SAVE THE WORDS / OXFORD FAJAR / OXFORD DICTIONARY / Y&R Singapore, SINGAPORE <br />
PromoBronze Lion (2)<br />CARLTON DRAUGHT PLASTIC CUP / FOSTER&apos;S GROUP / DRAUGHT BEER / CLEMENGER BBDO MELBOURNE, AUS...
PromoBronze Lion (2)<br />DROP THE BOMB / FOSTER&apos;S GROUP / CARLTON DRAUGHT BEER / CLEMENGER BBDO MELBOURNE, AUSTRALIA...
PromoBronze Lion (2)<br />COMPUTERTAN / SKCIN / CHARITY SERVICES / McCANN ERICKSON LONDON, UNITED KINGDOM <br />
PromoBronze Lion<br />GAS STATION / SUZUKI / SUZUKI CARS / ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK<br />
PromoBronze Lion<br />WORLD&apos;S 1ST EPHEMERAL MUSEUM / DIAGEO PORTUGAL / PAMPERO RUM / LEO BURNETT LISBOA, PORTUGAL<br />
PromoBronze Lion<br />CHANGE YOUR NAME IN GEROLSTEINER / GEROLSTEINER / MINERAL WATER / MORTIERBRIGADE Brussels, BELGIUM <...
PromoBronze Lion<br />LEGO / MYTOYS.DE / LEGO BRICK BOXES / LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY<br />
PromoBronze Lion<br />DESKTOP INVADER / NHK ENTERPRISES / DIGITAL ART FESTIVAL / HAKUHODO Tokyo, JAPAN<br />
PromoBronze Lion<br />TRAPPERS / ATRAPALO.COM / TRAVEL AGENCY / DOUBLEYOU Barcelona, SPAIN<br />
PromoBronze Lion<br />STAINBROIDERY / PROCTER & GAMBLE / TIDE DETERGENTS / LEO BURNETT INDIA Mumbai, INDIA<br />
PromoBronze Lion<br />CARB RELIEF / LION NATHAN / TOOHEYS NEW WHITE STAG BEER / SAATCHI & SAATCHI AUSTRALIA Sydney, AUSTRA...
PromoBronze Lion<br />TREEHOUSE RESTAURANT / YELLOW / YELLOW PAGES / COLENSO BBDO Auckland, NEW ZEALAND<br />
PromoBronze Lion<br />CORPORATE IMAGE / RUIZ NICOLI LÍNEAS / NIELSEN AWARDS / RUIZ NICOLI LINEAS Madrid, SPAIN<br />
PromoBronze Lion<br />SUPERSONICS / SUPERSONIC CPH / SOUND/MUSIC/RADIO PRODUCTION / SAATCHI & SAATCHI Copenhagen, DENMARK<...
PromoBronze Lion<br />SPECIAL OLYMPICS MESSAGE RELAY / SPECIAL OLYMPICS JAPAN / SPECIAL OLYMPICS / SHIGAYA-GUMI Tokyo, JAP...
PromoBronze Lion<br />GAISFLOWERS / IFK GOTEBORG / FOOTBALL DERBY / ANR.BBDO Gothenburg, SWEDEN<br />
Design Lions<br />
Design GrandPrix<br />PAPER BATTLEFIELD / NIKE HONG KONG / NIKE BASKETBALL LEAGUE / McCANN WORLDGROUP Causeway Bay, HONG K...
Design Gold Lion<br />HAVAIANAS IDENTITY / SÃO PAULO ALPARGATAS / HAVAIANAS FOOTWEAR / ALMAPBBDO São Paulo, BRAZIL<br />
Design Gold Lion<br />VINE / NOKIA / CELL PHONE / R/GA New York, USA <br />
Design Gold Lion<br />JAMIE OLIVER RECIPEASE FOOD KITS / JAMIE OLIVER / RETAIL STORE / WILLIAMS MURRAY HAMM London, UNITED...
Design Gold Lion<br />OFFICE GAMES / RICHARD HOUSE / CHILDREN&apos;S HOSPICE / THE PARTNERS London, UNITED KINGDOM <br />
Design Gold Lion<br />CHEAPER THAN PAPER / THE ZIMBABWEAN NEWSPAPER / TBWAHUNTLASCARIS JOHANNESBURG, SOUTH AFRICA<br />
Design Gold Lion<br />ONION CALENDAR / WÜSTHOF / KNIVES / SERVICEPLAN Munich, GERMANY <br />
Design Gold Lion<br />THE ALPINA WALL CALENDAR 2009 / ALPINA FARBEN / ALPINA PAINT / SCHOLZ & FRIENDS HAMBURG, GERMANY <br />
Design Gold Lion<br />PIGLET / AGENCIA REGIONAL DE RECAUDACION / REGIONAL TAX COLLECTION AGENCY / F33 Murcia, SPAIN<br />
Design Gold Lion<br />COMING MOON / MITSUBISHI ESTATE CO & IDEE CO / HAIKU EVENT / DENTSU KANSAI Osaka, JAPAN <br />
Design Gold Lion<br />BUICK STYLE GUIDE / GENERAL MOTORS / BUICK / LEO BURNETT USA Chicago, USA <br />
Design Gold Lion<br />SKIMMER / FALLON / ADVERTISING AGENCY / FALLON WORLDWIDE Minneapolis, USA<br />
Design Gold Lion<br />MULTI-MEDIA COKE MACHINE / THE COCA-COLA COMPANY / COCA-COLA / SAPIENT INTERACTIVE Miami, USA <br />
Design Gold Lion<br />NICK IDENTS / MTV NETWORKS GERMANY / NICK GERMANY / dyrdee Media Berlin, GERMANY<br />
Design Gold Lion<br />COTO-TAMA / NHK ENTERPRISES / DIGITAL ART FESTIVAL TOKYO 2008 / HAKUHODO Tokyo, JAPAN<br />
Design Gold Lion<br />MISS DIOR CHÉRIE / DIOR / MISS DIOR CHERIE / PUBLICIS NET Paris, FRANCE<br />
Design Gold Lion<br />ONE SHOW 2008 EXHIBITION / YOSHIDA HIDEO MEMORIAL FOUNDATION / ONE SHOW 2008 EXHIBITION / DENTSU Tok...
Design Gold Lion<br />STREET TO SCHOOL / MAHARASHTRA JANAVIKAS KENDRA / BALWADI NIGHT SCHOOL / JWT INDIA Mumbai, INDIA<br />
Design Gold Lion<br />THE KINETIC SCULPTURE FOR THE BMW MUSEUM / BMW GROUP / MECHATRONICAL INSTALLATION / ART+COM Berlin, ...
Design Gold Lion<br />MEDIATECTURE / BMW GROUP / BMW / ART+COM Berlin, GERMANY<br />
Design Gold Lion<br />JME FOOD RANGE / JAMIE OLIVER / JAMIE OLIVER&apos;S LIFESTYLE RANGE / PEARLFISHER London, UNITED KIN...
Design Gold Lion<br />GUT OGGAU WINE BOTTLES & WINE BOX / EDUARD TSCHEPPE / WINE GROWING ESTATE / JUNG von MATT Vienna, AU...
Design Gold Lion<br />COFFRE FORT VIKTOR&ROLF / L&apos;ORÉAL / PERFUME / RAISON PURE DESIGN GROUP Paris, FRANCE <br />
Design Silver Lion<br />COFFRE FORT VIKTOR&ROLF / L&apos;ORÉAL / PERFUME / RAISON PURE DESIGN GROUP Paris, FRANCE <br />
Design Silver Lion<br />CLARO IDENTITY / CLARO / CLARO TELECOMMUNICATIONS / GAD Sao Paulo, BRAZIL<br />
Design Silver Lion<br />HUDSON GAVIN MARTIN IDENTITY / HUDSON GAVIN MARTIN / BOUTIQUE LEGAL PRACTICE / ALT GROUP Auckland,...
Design Silver Lion<br />BROKEN WINDOW / SULAKSHAN KULKARNI CRICKET ACADEMY / CRICKET ACADEMY / RED LION PUBLICIS Mumbai, I...
Design Silver Lion<br />COMING MOON / MITSUBISHI ESTATE & IDEE / HAIKU EVENT / DENTSU KANSAI Osaka, JAPAN<br />
Design Silver Lion<br />FOUNTAIN PEN / AMNESTY INTERNATIONAL MALAYSIA / LETTER WRITING CAMPAIGN / SAATCHI & SAATCHI Petali...
Design Silver Lion<br />LOOP, WEAVE & ZIG ZAG / GARMIN GPS / GARMIN GPS / OGILVY SHANGHAI, CHINA<br />
Design Silver Lion<br />SPFW INVITATION TO HAVAIANAS / SÃO PAULO ALPARGATAS / HAVAIANAS FOOTWEAR / ALMAPBBDO São Paulo, BR...
Design Silver Lion<br />LET&apos;S START / GLAMMER EDUCATION / GLAMMER EDUCATION INSTITUTE OF HAIR DESIGN / Y&R THAILAND B...
Design Silver Lion<br />SEEMED LIKE A GOOD IDEA AT THE TIME / WILLIAMS MURRAY HAMM / DESIGN AGENCY / London, UNITED KINGDO...
Design Silver Lion<br />MANCHESTER & CHESHIRE DOGS HOME BROCHURE / THE CHASE CREATIVE CONSULTANTS Manchester, UNITED KINGD...
Design Silver Lion<br />BRANDING SID LEE / SID LEE / DESIGN AGENCY / SID LEE Montréal, CANADA <br />
Design Silver Lion<br />EVERY IMAGE HAS A SOUND / SAXSOFUNNY / SOUND PRODUCTION COMPANY / DDB BRASIL São Paulo, BRAZIL<br />
Design Silver Lion<br />STAINBROIDERY / PROCTER & GAMBLE / TIDE DETERGENTS / LEO BURNETT INDIA Mumbai, INDIA <br />
Design Silver Lion<br />X FACTOR / CARPHONE WAREHOUSE / MOBILE PHONE SHOP / CHI & PARTNERS London, UNITED KINGDOM<br />
Design Silver Lion<br />NIKEID / NIKE / SPORTSWEAR / R/GA New York, USA<br />
Design Silver Lion<br />PROCONTRA / LEADACADEMY / LEAD ACADEMY / SERVICEPLAN Hamburg, GERMANY<br />
Design Silver Lion<br />SUPREME CACAO / EL TESORO LTD / DARK CHOCOLATE / TAXI STUDIO Bristol, UNITED KINGDOM<br />
Design Silver Lion<br />KARLSSON&apos;S GOLD / THE SPIRITS OF GOLD / KARLSSON&apos;S GOLD VODKA / THE BRAND UNION Stockhol...
Design Silver Lion<br />DR. MOELLER’S QUINCE / SCHNAPSBRENNEREI DR. THORSTEN MOELLER / DR. MOELLER&apos;S QUINCE BRANDY / ...
Design Silver Lion<br />FROM THE COUNTRY OF PASSION / NICHIREI FOODS / ACEROLA FRUIT DRINK / DRILL Tokyo, JAPAN<br />
Design Silver Lion<br />STORE+, THE STORE THAT SELLS HOPE / PORTUGUESE RED CROSS / HOPE STORE+ / LEO BURNETT LISBOA, PORTU...
Design Bronze Lion<br />ASWAAQ SUPERMARKETS BRAND IDENTITY / ASWAAQ / ASWAAQ SUPERMARKETS / LANDOR ASSOCIATES Dubai, UNITE...
Design Bronze Lion<br />SIZE MATTERS / LUKAS LINDEMANN ROSINKSI / ADVERTISING AGENCY / LUKAS LINDEMANN ROSINSKI Hamburg, G...
Design Bronze Lion<br />GLOBAL HANDWASHING DAY IDENTITY / PROCTER & GAMBLE / GLOBAL HANDWASHING DAY / LANDOR ASSOCIATES Ci...
Design Bronze Lion<br />EARTH HOUR - VOTE EARTH DESIGN / WORLD WIDE FUND FOR NATURE / ENVIRONMENTAL CHARITY / LEO BURNETT ...
Design Bronze Lion<br />NO HOMOPHOBIA IDENTITY / ARCO-IRIS / NO HOMOPHOBIA CAMPAIGN / INDUSTRIA NACIONAL & DIALOGO DESIGN ...
Design Bronze Lion<br />GOOD MOOD FABRIC / ATRIA / ATRIA FOOD PRODUCTION & PROCESSING COMPANY / TAIVAS Helsinki, FINLAND <...
Design Bronze Lion<br />BLEEDING BILLBOARD / PAPAKURA & FRANKLIN DISTRICT COUNCIL / ROAD SAFETY / COLENSO BBDO Auckland, N...
Design Bronze Lion<br />NATURAL MEDIUM / TATIL DESIGN / CANNES 2008 WORKSHOP “DESIGNING NATURALLY” / TATIL DESIGN Rio de J...
Design Bronze Lion<br />NEVER FORGET A FACE / BBC WILDLIFE FUND / WILDLIFE FUND / THE CHASE CREATIVE CONSULTANTS Mancheste...
Design Bronze Lion<br />ION EGLIN SMALL PRINTED DESIGN / ION EGLIN / LAWYER / RUF LANZ Zurich, SWITZERLAND <br />
Design Bronze Lion<br />SHARK, CALF AND CROCODILE / WWF / ENVIRONMENTAL CHARITY / JWT SINGAPORE, SINGAPORE<br />
Design Bronze Lion<br />ART RESTORATION / NALINI PRABHAKAR / ART RESTORER / OGILVY & MATHER Mumbai, INDIA <br />
Design Bronze Lion<br />PAPER MYSTERIES / SÖDRA CELL / PAPER PULP / GARBERGS REKLAMBYRÅ Stockholm, SWEDEN<br />
Design Bronze Lion<br />ECO DIARY / CELL C / CELLULAR OPERATOR / NET#WORK BBDO JOHANNESBURG, SOUTH AFRICA <br />
Design Bronze Lion<br />FACES OF EVIL / DAS COMITEE / PUBLISHING COMPANY / DAS COMITEE Hamburg, GERMANY<br />
Design Bronze Lion<br />HIGH 5 / ENABLIS / CHARITABLE ORGANISATION / COSSETTE Montréal, CANADA<br />
Design Bronze Lion<br />THE BOOK OF OREGON / TRAVEL OREGON / SELF PROMOTION BOOK / WIEDEN+KENNEDY Portland, USA <br />
Design Bronze Lion<br />T-SHIRT / ROLAND SEMPRIE / PERSONAL TRAINER / GJP ADVERTISING + DESIGN Toronto, CANADA<br />
Design Bronze Lion<br />EVERY STORY HAS A BEGINNING / ROLAND BERGER STRATEGY CONSULTANTS / GÜRTLERBACHMANN WERBUNG Hamburg...
Design Bronze Lion<br />SIT SHIT ON MUSIC FESTIVALS / RADIO STATION STUDIO BRUSSELS / RADIO STATION / MORTIERBRIGADE Bruss...
Design Bronze Lion<br />IKEA SALE: FRUIT PEELER, POTATO PEELER & GRATER / IKEA MALAYSIA / IKEA / LOWE & PARTNERS PetalingJ...
Design Bronze Lion<br />ORGANISE YOUR HEAD / VISION ART / 3M POST-IT STICKY NOTES / PUBLICIS COMMUNICATIONS MALAYSIA Petal...
Design Bronze Lion<br />ALL AGAINST EACH OTHER / AMNESTY INTERNATIONAL / HUMAN RIGHTS ORGANISATION / LEO BURNETT LISBOA, P...
Design Bronze Lion<br />SEE FURTHER / FIAT / STILO BLACKMOTION CAR / AGÊNCIACLICK São Paulo, BRAZIL <br />
Design Bronze Lion<br />ARJUNA THE ARCHER / SULEKHA.COM / YELLOW PAGES ONLINE DIRECTORY / JWT INDIA Mumbai, INDIA <br />
Design Bronze Lion<br />THAT&apos;S NOT COOL / AD COUNCIL / AD COUNCIL / R/GA New York, USA<br />
Design Bronze Lion<br />SONY @ IFA 2008 / SONY EUROPE / SONY ELECTRONICS & ENTERTAINMENT / FREESTATE London, UNITED KINGDO...
Design Bronze Lion<br />REVERSE GRAFFITI PROJECT / THE CLOROX COMPANY / CLOROX BLEACH / DDB WEST San Francisco, USA<br />
Design Bronze Lion<br />LG FIVE / H.Y. GROUP / LG SCREENS / SHIMONI FINKELSTEIN DRAFTFCB TelAviv, ISRAEL <br />
Design Bronze Lion<br />NETWORK MANAGING BRAND TO A SERVICES BRAND / AEROPORTS DE PARIS / PARISIAN AIRPORT / W&CIE Paris, ...
Design Bronze Lion<br />ST.PAULI CHAPEL / FC ST.PAULI SOCCER CLUB / FC ST.PAULI SOCCER CLUB / JUNG von MATT Hamburg, GERMA...
Design Bronze Lion<br />NEWSPAPER TO NEW PAPER PROJECT / ICHIDA GARDEN / FRUIT AND VEGATABLES / DENTSU Tokyo, JAPAN <br />
Design Bronze Lion<br />HONEYTUBE / ANTHONY`S GARAGE WINERY / FOOD / KOLLE REBBE Hamburg, GERMANY <br />
Design Bronze Lion<br />MR SINGH&apos;S BANGRAS / MR SINGH&apos;S BANGRAS / SAUSAGES / THE PARTNERS London, UNITED KINGDOM...
Design Bronze Lion<br />SILVER HILLS BAKERY PACKAGING / SILVER HILLS BAKERY / BAKERY / DDB CANADA/VANCOUVER, CANADA <br />
Design Bronze Lion<br />STAG BEETLE, DRAGON FLY & FIRE SALAMANDER / TSCHEPPE WINES / DEMNER MERLICEK & BERGMANN Vienna, AU...
Design Bronze Lion<br />PUCKO / ARLA / CHOCOLATE DRINK / NEUMEISTER Stockholm, SWEDEN <br />
Design Bronze Lion<br />SIX SCENTS FRAGRANCE INITIATIVE / SYMRISE / FRAGRANCE RANGE / METAPROJECT New York, USA<br />
DirectLions<br />
DirectGrandPrix<br />BEST JOB IN THE WORLD / TOURISM QUEENSLAND / ISLANDS OF THE GREAT BARRIER REEF / CUMMINSNITRO Brisban...
DirectGold Lion (2)<br />BANNER CONCERTS / AXION / YOUTH BANKING / BOONDOGGLE Leuven, BELGIUM <br />
DirectGold Lion (2) + DirectSilver Lion (2)<br />VILLAGE WHERE NOTHING EVER HAPPENS / CONECT / SPECIALISED COUNCIL OF PAY ...
DirectGold Lion (2)<br />LET IT RING / OVK/PARENTS OF CHILD ROAD VICTIMS / ROAD SAFETY AWARENESS / HAPPINESS BRUSSELS, BEL...
DirectGold Lion + DirectSilver Lion + Design Bronze Lion<br />TED696 PROJECT / LION NATHAN AUSTRALIA / TOOHEYS EXTRA DRY 6...
DirectGold Lion<br />THE GREAT SCHLEP / JEWISH COUNCIL FOR EDUCATION & RESEARCH / THE GREAT SCHLEP / DROGA5 New York, USA ...
DirectGold Lion<br />DANCE / T-MOBILE / T-MOBILE / SAATCHI & SAATCHI London, UNITED KINGDOM<br />
DirectSilver Lion (2)<br />STORE+, THE STORE THAT SELLS HOPE / PORTUGUESE RED CROSS / RED CROSS DONATIONS / LEO BURNETT LI...
DirectSilver Lion + Design Bronze Lion<br />THE NAVIGATIONLETTER / VOLKSWAGEN / NAVIGATION SYSTEMS / DDB GERMANY BERLIN, G...
DirectSilver Lion<br />FOLDER MAILING / DAIMLER AG, MERCEDES-BENZ SPRINTER / LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY<br />
DirectSilver Lion<br />PEACE MIRROR / SHISEIDO / d-PROGRAM / HAKUHODO KETTLE Tokyo, JAPAN <br />
DirectSilver Lion<br />THE GOMERAN WHISTLE / WWW.BUSUU.COM / LANGUAGE LEARNING WEB / LA DESPENSA Madrid, SPAIN<br />
DirectSilver Lion<br />WAKE UP, HUMANS! / AMNESTY INTERNATIONAL / HUMAN RIGHTS AWARENESS / AIR Brussels, BELGIUM <br />
DirectSilver Lion<br />YELLOW TREEHOUSE / YELLOW PAGES / YELLOW PAGES / AIM PROXIMITY Auckland, NEW ZEALAND <br />
DirectSilver Lion<br />TRILLION DOLLAR CAMPAIGN / THE ZIMBABWEAN NEWSPAPER / TBWAHUNTLASCARIS JOHANNESBURG, SOUTH AFRICA <...
Design Bronze Lion (3)<br />THE LEGO CODES / MYTOYS.DE / LEGO BRICK BOXES / LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY<br />
Design Bronze Lion (2)<br />BLUEMOTION PETROL RECEIPT / VOLKSWAGEN / POLO BLUEMOTION / DDB GERMANY HAMBURG, GERMANY<br />
Design Bronze Lion (2)<br />FLIRTING WITH SOUND / MTR ELEMENTS / ELEMENTS MALL / McCANN WORLDGROUP Hong Kong, HONG KONG <b...
Design Bronze Lion<br />XTREME PRECISION / KOMATSU / CONSTRUCTION MACHINES / DUVAL GUILLAUME Antwerp, BELGIUM <br />
Design Bronze Lion<br />THE HOMELESS LETTER / GOTHENBURG HOMELESS AID / HOMELESS CHARITY / GOSS Gothenburg, SWEDEN<br />
Design Bronze Lion<br />BOOK ON PAPER HANDKERCHIEFS / VERLAGSGRUPPE LÜBBE & CO. / SARAH LORD, &apos;ACROSS A WILD SEA&apos...
Design Bronze Lion<br />ABODE CS4 TROJANHORSE / 2009 / DTP JOB VACANCY / 2009 Amsterdam, THE NETHERLANDS<br />
Design Bronze Lion<br />STEP ON STEP / STEP CARPET / STEP CARPET / TBWAISTANBUL, TURKEY <br />
Design Bronze Lion<br />BANK TRANSFER JOB-AD / DRAFTFCB KOBZA / JOBS POSTING / DRAFTFCB KOBZA Vienna, AUSTRIA <br />
Design Bronze Lion <br />THROW US A BONE / SYDNEY DOGS & CATS HOME / ANIMAL RESCUE SHELTER / M&C SAATCHI/MARK Sydney, AUST...
Design Bronze Lion <br />UNBREAKABLE KISS / DE BEERS / DE BEERS DIAMONDS / JWT New York, USA <br />
Design Bronze Lion <br />PARKING TICKET CONVERTER / SPORTSPEC / BICYCLE RETAILER / GOSS Gothenburg, SWEDEN<br />
Design Bronze Lion <br />CHANGED CREDITS & EPISODES / RADIO STATION STUDIO BRUSSELS / MUSIC FOR LIFE / MORTIERBRIGADE Brus...
Design Bronze Lion <br />WHEN WILL THE FRUIT BURST / PASCALL / CONFECTIONERY / DDB NEW ZEALAND Auckland, NEW ZEALAND<br />
Design Bronze Lion <br />BETTER SOCCER FOR BETTER TELEVISION / BELGACOM TV / DIGITAL TV SOCCER SUBSCRIPTIONS / FAMOUS Brus...
Design Bronze Lion <br />BUSINESS CARDS / DE LIJN / PUBLIC TRANSPORT COMPANY / DUVAL GUILLAUME BRUSSELS, BELGIUM<br />
Design Bronze Lion <br />MAGIC SALAD PLATE / FOUR&apos;N TWENTY MEAT PIES / FOUR&apos;N TWENTY MEAT PIES / CLEMENGER BBDO ...
Design Bronze Lion <br />FLICKR / DAIMLER / MERCEDES-BENZ / JUNG von MATT Hamburg, GERMANY <br />
Design Bronze Lion <br />GETTINGUTHRU / ANZ BANK / TERTIARY BANKING / RAPP NEW ZEALAND Auckland, NEW ZEALAND <br />
Design Bronze Lion <br />FERNANDO TORRES / BANCO GALLEGO / BANKING / CONTRAPUNTO Madrid, SPAIN<br />
PR Lions<br />
PR GrandPrix<br />BEST JOB IN THE WORLD / TOURISM QUEENSLAND / ISLANDS OF THE GREAT BARRIER REEF / CUMMINSNITRO Brisbane, ...
Cyber Lions<br />
Cyber GrandPrix<br />THE BEST JOB IN THE WORLD / TOURISM QUEENSLAND / ISLANDS OF THE GREAT BARRIER REEF / CUMMINSNITRO Bri...
Cyber GrandPrix<br />ECO:DRIVE / FIAT / FIAT / AKQA London, UNITED KINGDOM<br />
Cyber GrandPrix<br />WHY SO SERIOUS? / WARNER BROS WORLDWIDE MARKETING / THE DARK KNIGHT FILM / 42 ENTERTAINMENT Pasadena,...
FilmLions<br />
FilmGrandPrix<br />CAROUSEL / PHILIPS / PHILIPS CINEMA 21:9 / TRIBAL DDB AMSTERDAM, THE NETHERLANDS<br />
PressLions<br />
PressGrandPrix<br />DAKOTA 1 / WRANGLER / WRANGLER / FRED & FARID Paris, FRANCE<br />
PressGrandPrix<br />DAKOTA 1 / WRANGLER / WRANGLER / FRED & FARID Paris, FRANCE<br />
Outdoor Lions<br />
Outdoor GrandPrix<br />TRILLION DOLLAR BILLBOARD / THEZIMBABWEAN NEWSPAPER / TBWAHUNTLASCARIS JOHANNESBURG, SOUTH AFRICA <...
Media Lions<br />
Media GrandPrix<br />KIT KAT MAIL 2009 / NESTLÉ CONFECTIONERY / KIT KAT / JWT JAPAN Tokyo, JAPAN<br />
Obrigado<br />
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Cobertura Aktuell - Cannes 2009

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Apresentação de Alisson Avila (Comunicação) e Gustavo Gontijo do melhor de Cannes 2009, para a Aktuell Comunicação.

Published in: Business

Cobertura Aktuell - Cannes 2009

  1. 1. Cannes Lions 2009<br />
  2. 2.
  3. 3.
  4. 4. 2012 The Death Of The Creative Director<br />Cinema: The Only Medium That Ignites All Of Your Senses<br />What We Know And Why It Matters<br />Converging brand and direct to kick butt in a down economy<br />The First Annual Official Cannes Lions Tweet-Up<br />No Pain, No Gain<br />Innovations In Online Video Advertising<br />Taking it to the next level<br />Emerging Megabrands @ The Speed Of Digital<br />The New World Of Work: How Social Technologies Are Changing <br />A Naked Conversation With Three Of the World’s Most Innovated Marketers<br />Coke’s New Winning Formula<br />How the soft drink giant is leveraging emerging media to reach the youth market<br />Thinking The Unthinkable<br />Creating success for brands<br />Why So Serious? <br />Convergence and the cultural phenomenon<br />The Battle Of The Sexes. Now In Cyberspace<br />Insights from the latest global research by BBDO and Proximity Worldwide<br />The Idea Is Not An Ad<br />From +10 to 2010<br />The Future of TV<br />IndependentAgencyShowcase<br />AlwaysOn<br />RelationshipCounselling<br />Global Entertainment & Media Outlook 2009<br />Digital Creativity - CreateEffects<br />Formula One: PrecisionBranding<br />Next Is What For Mobile Asians?<br />Discovering codes to active mobile marketing<br />Goodness Required<br />Authentically linking social issues with corporate and brand strategy<br />Gravitational Media<br />
  5. 5. The Jet (Lag) Set: Maintaining Digital Creative Equilibrium Around The World<br />Asian Diversity – Dressed To Kick<br />Advertising For Climate Justice<br />MotherCrisis<br />What Does The Recession Mean To Us?<br />Talkin’ Music With Little Steven Van Zandt<br />Marketing In TheCloud<br />User-Generated Content. Laudable or Laughable?<br />Wildfire Stories: Pass It On<br />Maurice Lévy Invites... Eric Schmidt<br />Living Up To The Promise Of Online Advertising<br />The Film Preditors II: A Dating Game<br />How do brands get into bed with the hottest digital film talent?<br />The Insider’s Guide To The Chinese Advertising Market<br />Audacity Of Successful Brands<br />Why consistent leadership sets a tone that can inspire creativity and passion to achieve surprising results<br />The Creative Relationship Between Agency And Director<br />Creativity - What Is It Good For?<br />Design Matters<br />Back To The Future<br />Brands as social glue<br />Taking Iconic Brands Into The Virtual World<br />How the Syzygy Group and Jägermeister enjoy their next communication high<br />If You’re Not Having Fun You’re Not Doing It Right<br />Y&R Presents ... Roger Daltrey And Harvey Goldsmith<br />Transmedia Storytelling + Spreadable Media + MIT<br />The alchemy to make brands become studios<br />Will Technology Kill The Message Makers?<br />
  6. 6.
  7. 7. Go<br />Democratização da internet e a massificação da banda larga<br />Social Networking<br />Digital<br />
  8. 8. 1. Permanente conexão <br />2. Perfil multitarefa <br />3. Entretenimento (música, filmes, games)<br />4. Interatividade e sociabilidade<br />5. Tudo ao mesmo tempo agora<br />
  9. 9. Tempo<br />Local<br />Comunidade<br />Mídia<br />
  10. 10. Snacking<br />Content<br />
  11. 11.
  12. 12. Consumer<br />Centric<br />Não são os consumidores que devem ser leais à marca, são as marcas que devem ser <br />leais aos seus <br />consumidores.<br />
  13. 13. Pessoas<br />Prime Time  My Time<br />são a<br />nova <br />mídia<br />
  14. 14. As<br />pessoas<br />precisarão <br />gostar de<br />nossas <br />marcas<br />Conheça as pessoas, saiba onde elas estão e ofereça algo que seja digno de entrar em sua conversa<br />
  15. 15. Contextualização<br />Meta Data<br />
  16. 16. Vida Real<br />Cultura<br />Diversão<br />Pessoas buscam significado e valor<br />
  17. 17. Faça parte<br />conversa<br />da <br />(e lembre-se de que você não a controla)<br />
  18. 18.
  19. 19. Always<br />ON<br />
  20. 20. Mobilidade<br />
  21. 21. Criatividade<br />Portátil<br />
  22. 22. Novas <br />Mídias<br />Consistência<br />Suporte de mídia de massa<br />
  23. 23. E a<br />crise<br />?<br />
  24. 24. “A única coisa que devemos temer é o próprio medo”<br />Franklyn D. Roosevelt<br />
  25. 25. Verbas<br />2007<br />2013<br />Idéia<br />Mídia<br />
  26. 26. Criatividade<br />
  27. 27. Simplicidade<br />
  28. 28. All in one<br />Design/Varejo<br />Produção Multimídia<br />Conteúdo<br />Digital<br />
  29. 29. +<br />Pessoas<br />+<br />ética<br />negócios<br />
  30. 30.
  31. 31. “Trabalhopode ser divertidooupesado. Depende de suaatitude. Euprefiro me divertir.” <br />Colleen C. Barrett<br />“Pessoasraramentealcançam o sucesso se não se divertirem com o quefazem.” <br />Dale Carnegie<br />Havefun<br />“Criatividade é inventar, experimentar, desenvolver, correrriscos, quebrarregras, cometererros e se divertir.” <br />Mary Lou Cook<br />“Se vocêobedecetodas as regras, perdetoda a diversão.&quot; <br />Katharine Hepburn<br />
  32. 32.
  33. 33. Titanium & IntegratedLions<br />
  34. 34. Titanium & IntegratedGrandPrix<br />OBAMA FOR AMERICA / OBAMA/BIDEN 2008 / PRESIDENTIAL CANDIDATE / OBAMA FOR AMERICA Chicago, Illinois, USA<br />
  35. 35. PromoLions<br />
  36. 36. PromoGrandPrix<br />YUBARI / YUBARI RESORT / TOWN PROMOTION / BEACON COMMUNICATIONS Tokyo, JAPAN<br />
  37. 37. PromoGold Lion + PromoSilver Lion + PromoBronze Lion<br />STORE+ SELLS HOPE / PORTUGUESE RED CROSS / RED CROSS DONATIONS/HOPE / LEO BURNETT LISBOA, PORTUGAL<br />
  38. 38. PromoGold Lion + PromoSilver Lion<br />TED696 PROJECT / LION NATHAN AUSTRALIA / TOOHEYS BEER 696ML / BMF Sydney, AUSTRALIA<br />
  39. 39. PromoGold Lion + PromoSilver Lion<br />BABY MADE ON BOARD / DODGE / DODGE JOURNEY / PROXIMITY BBDO Brussels, BELGIUM<br />
  40. 40. PromoGold Lion + PromoBronze Lion<br />ZUJI BEANS / ZUJI / TRAVEL BOOKING WEBSITE / THE HALLWAY/HAPPY SOLDIERS Sydney, AUSTRALIA<br />
  41. 41. PromoGold Lion<br />MAGIC SALAD PLATE / FOUR&apos;N TWENTY / MEAT PIES / CLEMENGER BBDO MELBOURNE, AUSTRALIA<br />
  42. 42. PromoGold Lion<br />ADITHREAD / ADIDAS NEW ZEALAND / ALL BLACKS RANGE / TBWAWHYBINTEQUILA Auckland, NEW ZEALAND<br />
  43. 43. PromoGold Lion<br />WHEN WILL THE FRUIT BURST / PASCALL / FRUIT FLAVOURED SWEETS / DDB NEW ZEALAND Auckland, NEW ZEALAND <br />
  44. 44. PromoGold Lion<br />LET IT RING / OVK/PARENTS OF CHILD ROAD VICTIMS / ROAD SAFETY MESSAGE / HAPPINESS BRUSSELS, BELGIUM<br />
  45. 45. PromoSilver Lion (2) + PromoBronze Lion<br />VILLAGE WHERE NOTHING EVER HAPPENS / PAY TV ADVERTISING/MIRAVETE VILLAGE / SHACKLETON Madrid, SPAIN<br />
  46. 46. PromoSilver Lion + PromoBronze Lion<br />GAME OF DEATH / NOKIA / N96 BRUCE LEE LIMITED EDITION PHONE / JWT BEIJING, CHINA<br />
  47. 47. PromoSilver Lion + PromoBronze Lion<br />LISTEN / KOREA HEART FEDERATION / HEART DISEASE CAMPAIGN / CREATIVIA Seoul, KOREA<br />
  48. 48. PromoSilver Lion<br />UPLOAD CINEMA / FILM THEATRE DE UITKIJK / CINEMA SCREENING / LOWE/DRAFTFCB Amsterdam, NETHERLANDS <br />
  49. 49. PromoSilver Lion<br />SAVE THE WORDS / OXFORD FAJAR / OXFORD DICTIONARY / Y&R Singapore, SINGAPORE <br />
  50. 50. PromoBronze Lion (2)<br />CARLTON DRAUGHT PLASTIC CUP / FOSTER&apos;S GROUP / DRAUGHT BEER / CLEMENGER BBDO MELBOURNE, AUSTRALIA<br />
  51. 51. PromoBronze Lion (2)<br />DROP THE BOMB / FOSTER&apos;S GROUP / CARLTON DRAUGHT BEER / CLEMENGER BBDO MELBOURNE, AUSTRALIA<br />
  52. 52. PromoBronze Lion (2)<br />COMPUTERTAN / SKCIN / CHARITY SERVICES / McCANN ERICKSON LONDON, UNITED KINGDOM <br />
  53. 53. PromoBronze Lion<br />GAS STATION / SUZUKI / SUZUKI CARS / ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK<br />
  54. 54. PromoBronze Lion<br />WORLD&apos;S 1ST EPHEMERAL MUSEUM / DIAGEO PORTUGAL / PAMPERO RUM / LEO BURNETT LISBOA, PORTUGAL<br />
  55. 55. PromoBronze Lion<br />CHANGE YOUR NAME IN GEROLSTEINER / GEROLSTEINER / MINERAL WATER / MORTIERBRIGADE Brussels, BELGIUM <br />
  56. 56. PromoBronze Lion<br />LEGO / MYTOYS.DE / LEGO BRICK BOXES / LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY<br />
  57. 57. PromoBronze Lion<br />DESKTOP INVADER / NHK ENTERPRISES / DIGITAL ART FESTIVAL / HAKUHODO Tokyo, JAPAN<br />
  58. 58. PromoBronze Lion<br />TRAPPERS / ATRAPALO.COM / TRAVEL AGENCY / DOUBLEYOU Barcelona, SPAIN<br />
  59. 59. PromoBronze Lion<br />STAINBROIDERY / PROCTER & GAMBLE / TIDE DETERGENTS / LEO BURNETT INDIA Mumbai, INDIA<br />
  60. 60. PromoBronze Lion<br />CARB RELIEF / LION NATHAN / TOOHEYS NEW WHITE STAG BEER / SAATCHI & SAATCHI AUSTRALIA Sydney, AUSTRALIA<br />
  61. 61. PromoBronze Lion<br />TREEHOUSE RESTAURANT / YELLOW / YELLOW PAGES / COLENSO BBDO Auckland, NEW ZEALAND<br />
  62. 62. PromoBronze Lion<br />CORPORATE IMAGE / RUIZ NICOLI LÍNEAS / NIELSEN AWARDS / RUIZ NICOLI LINEAS Madrid, SPAIN<br />
  63. 63. PromoBronze Lion<br />SUPERSONICS / SUPERSONIC CPH / SOUND/MUSIC/RADIO PRODUCTION / SAATCHI & SAATCHI Copenhagen, DENMARK<br />
  64. 64. PromoBronze Lion<br />SPECIAL OLYMPICS MESSAGE RELAY / SPECIAL OLYMPICS JAPAN / SPECIAL OLYMPICS / SHIGAYA-GUMI Tokyo, JAPAN<br />
  65. 65. PromoBronze Lion<br />GAISFLOWERS / IFK GOTEBORG / FOOTBALL DERBY / ANR.BBDO Gothenburg, SWEDEN<br />
  66. 66. Design Lions<br />
  67. 67. Design GrandPrix<br />PAPER BATTLEFIELD / NIKE HONG KONG / NIKE BASKETBALL LEAGUE / McCANN WORLDGROUP Causeway Bay, HONG KONG<br />
  68. 68. Design Gold Lion<br />HAVAIANAS IDENTITY / SÃO PAULO ALPARGATAS / HAVAIANAS FOOTWEAR / ALMAPBBDO São Paulo, BRAZIL<br />
  69. 69. Design Gold Lion<br />VINE / NOKIA / CELL PHONE / R/GA New York, USA <br />
  70. 70. Design Gold Lion<br />JAMIE OLIVER RECIPEASE FOOD KITS / JAMIE OLIVER / RETAIL STORE / WILLIAMS MURRAY HAMM London, UNITED KINGDOM<br />
  71. 71. Design Gold Lion<br />OFFICE GAMES / RICHARD HOUSE / CHILDREN&apos;S HOSPICE / THE PARTNERS London, UNITED KINGDOM <br />
  72. 72. Design Gold Lion<br />CHEAPER THAN PAPER / THE ZIMBABWEAN NEWSPAPER / TBWAHUNTLASCARIS JOHANNESBURG, SOUTH AFRICA<br />
  73. 73. Design Gold Lion<br />ONION CALENDAR / WÜSTHOF / KNIVES / SERVICEPLAN Munich, GERMANY <br />
  74. 74. Design Gold Lion<br />THE ALPINA WALL CALENDAR 2009 / ALPINA FARBEN / ALPINA PAINT / SCHOLZ & FRIENDS HAMBURG, GERMANY <br />
  75. 75. Design Gold Lion<br />PIGLET / AGENCIA REGIONAL DE RECAUDACION / REGIONAL TAX COLLECTION AGENCY / F33 Murcia, SPAIN<br />
  76. 76. Design Gold Lion<br />COMING MOON / MITSUBISHI ESTATE CO & IDEE CO / HAIKU EVENT / DENTSU KANSAI Osaka, JAPAN <br />
  77. 77. Design Gold Lion<br />BUICK STYLE GUIDE / GENERAL MOTORS / BUICK / LEO BURNETT USA Chicago, USA <br />
  78. 78. Design Gold Lion<br />SKIMMER / FALLON / ADVERTISING AGENCY / FALLON WORLDWIDE Minneapolis, USA<br />
  79. 79. Design Gold Lion<br />MULTI-MEDIA COKE MACHINE / THE COCA-COLA COMPANY / COCA-COLA / SAPIENT INTERACTIVE Miami, USA <br />
  80. 80. Design Gold Lion<br />NICK IDENTS / MTV NETWORKS GERMANY / NICK GERMANY / dyrdee Media Berlin, GERMANY<br />
  81. 81. Design Gold Lion<br />COTO-TAMA / NHK ENTERPRISES / DIGITAL ART FESTIVAL TOKYO 2008 / HAKUHODO Tokyo, JAPAN<br />
  82. 82. Design Gold Lion<br />MISS DIOR CHÉRIE / DIOR / MISS DIOR CHERIE / PUBLICIS NET Paris, FRANCE<br />
  83. 83. Design Gold Lion<br />ONE SHOW 2008 EXHIBITION / YOSHIDA HIDEO MEMORIAL FOUNDATION / ONE SHOW 2008 EXHIBITION / DENTSU Tokyo, JAPAN<br />
  84. 84. Design Gold Lion<br />STREET TO SCHOOL / MAHARASHTRA JANAVIKAS KENDRA / BALWADI NIGHT SCHOOL / JWT INDIA Mumbai, INDIA<br />
  85. 85. Design Gold Lion<br />THE KINETIC SCULPTURE FOR THE BMW MUSEUM / BMW GROUP / MECHATRONICAL INSTALLATION / ART+COM Berlin, GERMANY <br />
  86. 86. Design Gold Lion<br />MEDIATECTURE / BMW GROUP / BMW / ART+COM Berlin, GERMANY<br />
  87. 87. Design Gold Lion<br />JME FOOD RANGE / JAMIE OLIVER / JAMIE OLIVER&apos;S LIFESTYLE RANGE / PEARLFISHER London, UNITED KINGDOM <br />
  88. 88. Design Gold Lion<br />GUT OGGAU WINE BOTTLES & WINE BOX / EDUARD TSCHEPPE / WINE GROWING ESTATE / JUNG von MATT Vienna, AUSTRIA<br />
  89. 89. Design Gold Lion<br />COFFRE FORT VIKTOR&ROLF / L&apos;ORÉAL / PERFUME / RAISON PURE DESIGN GROUP Paris, FRANCE <br />
  90. 90. Design Silver Lion<br />COFFRE FORT VIKTOR&ROLF / L&apos;ORÉAL / PERFUME / RAISON PURE DESIGN GROUP Paris, FRANCE <br />
  91. 91. Design Silver Lion<br />CLARO IDENTITY / CLARO / CLARO TELECOMMUNICATIONS / GAD Sao Paulo, BRAZIL<br />
  92. 92. Design Silver Lion<br />HUDSON GAVIN MARTIN IDENTITY / HUDSON GAVIN MARTIN / BOUTIQUE LEGAL PRACTICE / ALT GROUP Auckland, NEW ZEALAND <br />
  93. 93. Design Silver Lion<br />BROKEN WINDOW / SULAKSHAN KULKARNI CRICKET ACADEMY / CRICKET ACADEMY / RED LION PUBLICIS Mumbai, INDIA<br />
  94. 94. Design Silver Lion<br />COMING MOON / MITSUBISHI ESTATE & IDEE / HAIKU EVENT / DENTSU KANSAI Osaka, JAPAN<br />
  95. 95. Design Silver Lion<br />FOUNTAIN PEN / AMNESTY INTERNATIONAL MALAYSIA / LETTER WRITING CAMPAIGN / SAATCHI & SAATCHI PetalingJaya, MALAYSIA <br />
  96. 96. Design Silver Lion<br />LOOP, WEAVE & ZIG ZAG / GARMIN GPS / GARMIN GPS / OGILVY SHANGHAI, CHINA<br />
  97. 97. Design Silver Lion<br />SPFW INVITATION TO HAVAIANAS / SÃO PAULO ALPARGATAS / HAVAIANAS FOOTWEAR / ALMAPBBDO São Paulo, BRAZIL <br />
  98. 98. Design Silver Lion<br />LET&apos;S START / GLAMMER EDUCATION / GLAMMER EDUCATION INSTITUTE OF HAIR DESIGN / Y&R THAILAND Bangkok, THAILAND<br />
  99. 99. Design Silver Lion<br />SEEMED LIKE A GOOD IDEA AT THE TIME / WILLIAMS MURRAY HAMM / DESIGN AGENCY / London, UNITED KINGDOM <br />
  100. 100. Design Silver Lion<br />MANCHESTER & CHESHIRE DOGS HOME BROCHURE / THE CHASE CREATIVE CONSULTANTS Manchester, UNITED KINGDOM<br />
  101. 101. Design Silver Lion<br />BRANDING SID LEE / SID LEE / DESIGN AGENCY / SID LEE Montréal, CANADA <br />
  102. 102. Design Silver Lion<br />EVERY IMAGE HAS A SOUND / SAXSOFUNNY / SOUND PRODUCTION COMPANY / DDB BRASIL São Paulo, BRAZIL<br />
  103. 103. Design Silver Lion<br />STAINBROIDERY / PROCTER & GAMBLE / TIDE DETERGENTS / LEO BURNETT INDIA Mumbai, INDIA <br />
  104. 104. Design Silver Lion<br />X FACTOR / CARPHONE WAREHOUSE / MOBILE PHONE SHOP / CHI & PARTNERS London, UNITED KINGDOM<br />
  105. 105. Design Silver Lion<br />NIKEID / NIKE / SPORTSWEAR / R/GA New York, USA<br />
  106. 106. Design Silver Lion<br />PROCONTRA / LEADACADEMY / LEAD ACADEMY / SERVICEPLAN Hamburg, GERMANY<br />
  107. 107. Design Silver Lion<br />SUPREME CACAO / EL TESORO LTD / DARK CHOCOLATE / TAXI STUDIO Bristol, UNITED KINGDOM<br />
  108. 108. Design Silver Lion<br />KARLSSON&apos;S GOLD / THE SPIRITS OF GOLD / KARLSSON&apos;S GOLD VODKA / THE BRAND UNION Stockholm , SWEDEN <br />
  109. 109. Design Silver Lion<br />DR. MOELLER’S QUINCE / SCHNAPSBRENNEREI DR. THORSTEN MOELLER / DR. MOELLER&apos;S QUINCE BRANDY / SERVICEPLAN Munich, GERMANY<br />
  110. 110. Design Silver Lion<br />FROM THE COUNTRY OF PASSION / NICHIREI FOODS / ACEROLA FRUIT DRINK / DRILL Tokyo, JAPAN<br />
  111. 111. Design Silver Lion<br />STORE+, THE STORE THAT SELLS HOPE / PORTUGUESE RED CROSS / HOPE STORE+ / LEO BURNETT LISBOA, PORTUGAL <br />
  112. 112. Design Bronze Lion<br />ASWAAQ SUPERMARKETS BRAND IDENTITY / ASWAAQ / ASWAAQ SUPERMARKETS / LANDOR ASSOCIATES Dubai, UNITED ARAB EMIRATES<br />
  113. 113. Design Bronze Lion<br />SIZE MATTERS / LUKAS LINDEMANN ROSINKSI / ADVERTISING AGENCY / LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY<br />
  114. 114. Design Bronze Lion<br />GLOBAL HANDWASHING DAY IDENTITY / PROCTER & GAMBLE / GLOBAL HANDWASHING DAY / LANDOR ASSOCIATES Cincinnati, USA<br />
  115. 115. Design Bronze Lion<br />EARTH HOUR - VOTE EARTH DESIGN / WORLD WIDE FUND FOR NATURE / ENVIRONMENTAL CHARITY / LEO BURNETT SYDNEY, AUSTRALIA<br />
  116. 116. Design Bronze Lion<br />NO HOMOPHOBIA IDENTITY / ARCO-IRIS / NO HOMOPHOBIA CAMPAIGN / INDUSTRIA NACIONAL & DIALOGO DESIGN Rio de Janeiro, BRAZIL <br />
  117. 117. Design Bronze Lion<br />GOOD MOOD FABRIC / ATRIA / ATRIA FOOD PRODUCTION & PROCESSING COMPANY / TAIVAS Helsinki, FINLAND <br />
  118. 118. Design Bronze Lion<br />BLEEDING BILLBOARD / PAPAKURA & FRANKLIN DISTRICT COUNCIL / ROAD SAFETY / COLENSO BBDO Auckland, NEW ZEALAND <br />
  119. 119. Design Bronze Lion<br />NATURAL MEDIUM / TATIL DESIGN / CANNES 2008 WORKSHOP “DESIGNING NATURALLY” / TATIL DESIGN Rio de Janeiro, BRAZIL<br />
  120. 120. Design Bronze Lion<br />NEVER FORGET A FACE / BBC WILDLIFE FUND / WILDLIFE FUND / THE CHASE CREATIVE CONSULTANTS Manchester, UNITED KINGDOM <br />
  121. 121. Design Bronze Lion<br />ION EGLIN SMALL PRINTED DESIGN / ION EGLIN / LAWYER / RUF LANZ Zurich, SWITZERLAND <br />
  122. 122. Design Bronze Lion<br />SHARK, CALF AND CROCODILE / WWF / ENVIRONMENTAL CHARITY / JWT SINGAPORE, SINGAPORE<br />
  123. 123. Design Bronze Lion<br />ART RESTORATION / NALINI PRABHAKAR / ART RESTORER / OGILVY & MATHER Mumbai, INDIA <br />
  124. 124. Design Bronze Lion<br />PAPER MYSTERIES / SÖDRA CELL / PAPER PULP / GARBERGS REKLAMBYRÅ Stockholm, SWEDEN<br />
  125. 125. Design Bronze Lion<br />ECO DIARY / CELL C / CELLULAR OPERATOR / NET#WORK BBDO JOHANNESBURG, SOUTH AFRICA <br />
  126. 126. Design Bronze Lion<br />FACES OF EVIL / DAS COMITEE / PUBLISHING COMPANY / DAS COMITEE Hamburg, GERMANY<br />
  127. 127. Design Bronze Lion<br />HIGH 5 / ENABLIS / CHARITABLE ORGANISATION / COSSETTE Montréal, CANADA<br />
  128. 128. Design Bronze Lion<br />THE BOOK OF OREGON / TRAVEL OREGON / SELF PROMOTION BOOK / WIEDEN+KENNEDY Portland, USA <br />
  129. 129. Design Bronze Lion<br />T-SHIRT / ROLAND SEMPRIE / PERSONAL TRAINER / GJP ADVERTISING + DESIGN Toronto, CANADA<br />
  130. 130. Design Bronze Lion<br />EVERY STORY HAS A BEGINNING / ROLAND BERGER STRATEGY CONSULTANTS / GÜRTLERBACHMANN WERBUNG Hamburg, GERMANY <br />
  131. 131. Design Bronze Lion<br />SIT SHIT ON MUSIC FESTIVALS / RADIO STATION STUDIO BRUSSELS / RADIO STATION / MORTIERBRIGADE Brussels, BELGIUM<br />
  132. 132. Design Bronze Lion<br />IKEA SALE: FRUIT PEELER, POTATO PEELER & GRATER / IKEA MALAYSIA / IKEA / LOWE & PARTNERS PetalingJaya, MALAYSIA <br />
  133. 133. Design Bronze Lion<br />ORGANISE YOUR HEAD / VISION ART / 3M POST-IT STICKY NOTES / PUBLICIS COMMUNICATIONS MALAYSIA Petaling Jaya, MALAYSIA <br />
  134. 134. Design Bronze Lion<br />ALL AGAINST EACH OTHER / AMNESTY INTERNATIONAL / HUMAN RIGHTS ORGANISATION / LEO BURNETT LISBOA, PORTUGAL <br />
  135. 135. Design Bronze Lion<br />SEE FURTHER / FIAT / STILO BLACKMOTION CAR / AGÊNCIACLICK São Paulo, BRAZIL <br />
  136. 136. Design Bronze Lion<br />ARJUNA THE ARCHER / SULEKHA.COM / YELLOW PAGES ONLINE DIRECTORY / JWT INDIA Mumbai, INDIA <br />
  137. 137. Design Bronze Lion<br />THAT&apos;S NOT COOL / AD COUNCIL / AD COUNCIL / R/GA New York, USA<br />
  138. 138. Design Bronze Lion<br />SONY @ IFA 2008 / SONY EUROPE / SONY ELECTRONICS & ENTERTAINMENT / FREESTATE London, UNITED KINGDOM <br />
  139. 139. Design Bronze Lion<br />REVERSE GRAFFITI PROJECT / THE CLOROX COMPANY / CLOROX BLEACH / DDB WEST San Francisco, USA<br />
  140. 140. Design Bronze Lion<br />LG FIVE / H.Y. GROUP / LG SCREENS / SHIMONI FINKELSTEIN DRAFTFCB TelAviv, ISRAEL <br />
  141. 141. Design Bronze Lion<br />NETWORK MANAGING BRAND TO A SERVICES BRAND / AEROPORTS DE PARIS / PARISIAN AIRPORT / W&CIE Paris, FRANCE<br />
  142. 142. Design Bronze Lion<br />ST.PAULI CHAPEL / FC ST.PAULI SOCCER CLUB / FC ST.PAULI SOCCER CLUB / JUNG von MATT Hamburg, GERMANY<br />
  143. 143. Design Bronze Lion<br />NEWSPAPER TO NEW PAPER PROJECT / ICHIDA GARDEN / FRUIT AND VEGATABLES / DENTSU Tokyo, JAPAN <br />
  144. 144. Design Bronze Lion<br />HONEYTUBE / ANTHONY`S GARAGE WINERY / FOOD / KOLLE REBBE Hamburg, GERMANY <br />
  145. 145. Design Bronze Lion<br />MR SINGH&apos;S BANGRAS / MR SINGH&apos;S BANGRAS / SAUSAGES / THE PARTNERS London, UNITED KINGDOM <br />
  146. 146. Design Bronze Lion<br />SILVER HILLS BAKERY PACKAGING / SILVER HILLS BAKERY / BAKERY / DDB CANADA/VANCOUVER, CANADA <br />
  147. 147. Design Bronze Lion<br />STAG BEETLE, DRAGON FLY & FIRE SALAMANDER / TSCHEPPE WINES / DEMNER MERLICEK & BERGMANN Vienna, AUSTRIA<br />
  148. 148. Design Bronze Lion<br />PUCKO / ARLA / CHOCOLATE DRINK / NEUMEISTER Stockholm, SWEDEN <br />
  149. 149. Design Bronze Lion<br />SIX SCENTS FRAGRANCE INITIATIVE / SYMRISE / FRAGRANCE RANGE / METAPROJECT New York, USA<br />
  150. 150. DirectLions<br />
  151. 151. DirectGrandPrix<br />BEST JOB IN THE WORLD / TOURISM QUEENSLAND / ISLANDS OF THE GREAT BARRIER REEF / CUMMINSNITRO Brisbane, AUSTRALIA <br />
  152. 152. DirectGold Lion (2)<br />BANNER CONCERTS / AXION / YOUTH BANKING / BOONDOGGLE Leuven, BELGIUM <br />
  153. 153. DirectGold Lion (2) + DirectSilver Lion (2)<br />VILLAGE WHERE NOTHING EVER HAPPENS / CONECT / SPECIALISED COUNCIL OF PAY TV THEMATIC CHANNELS / SHACKLETON Madrid, SPAIN <br />
  154. 154. DirectGold Lion (2)<br />LET IT RING / OVK/PARENTS OF CHILD ROAD VICTIMS / ROAD SAFETY AWARENESS / HAPPINESS BRUSSELS, BELGIUM<br />
  155. 155. DirectGold Lion + DirectSilver Lion + Design Bronze Lion<br />TED696 PROJECT / LION NATHAN AUSTRALIA / TOOHEYS EXTRA DRY 696ML / BMF Sydney, AUSTRALIA <br />
  156. 156. DirectGold Lion<br />THE GREAT SCHLEP / JEWISH COUNCIL FOR EDUCATION & RESEARCH / THE GREAT SCHLEP / DROGA5 New York, USA <br />
  157. 157. DirectGold Lion<br />DANCE / T-MOBILE / T-MOBILE / SAATCHI & SAATCHI London, UNITED KINGDOM<br />
  158. 158. DirectSilver Lion (2)<br />STORE+, THE STORE THAT SELLS HOPE / PORTUGUESE RED CROSS / RED CROSS DONATIONS / LEO BURNETT LISBOA, PORTUGAL<br />
  159. 159. DirectSilver Lion + Design Bronze Lion<br />THE NAVIGATIONLETTER / VOLKSWAGEN / NAVIGATION SYSTEMS / DDB GERMANY BERLIN, GERMANY<br />
  160. 160. DirectSilver Lion<br />FOLDER MAILING / DAIMLER AG, MERCEDES-BENZ SPRINTER / LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY<br />
  161. 161. DirectSilver Lion<br />PEACE MIRROR / SHISEIDO / d-PROGRAM / HAKUHODO KETTLE Tokyo, JAPAN <br />
  162. 162. DirectSilver Lion<br />THE GOMERAN WHISTLE / WWW.BUSUU.COM / LANGUAGE LEARNING WEB / LA DESPENSA Madrid, SPAIN<br />
  163. 163. DirectSilver Lion<br />WAKE UP, HUMANS! / AMNESTY INTERNATIONAL / HUMAN RIGHTS AWARENESS / AIR Brussels, BELGIUM <br />
  164. 164. DirectSilver Lion<br />YELLOW TREEHOUSE / YELLOW PAGES / YELLOW PAGES / AIM PROXIMITY Auckland, NEW ZEALAND <br />
  165. 165. DirectSilver Lion<br />TRILLION DOLLAR CAMPAIGN / THE ZIMBABWEAN NEWSPAPER / TBWAHUNTLASCARIS JOHANNESBURG, SOUTH AFRICA <br />
  166. 166. Design Bronze Lion (3)<br />THE LEGO CODES / MYTOYS.DE / LEGO BRICK BOXES / LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY<br />
  167. 167. Design Bronze Lion (2)<br />BLUEMOTION PETROL RECEIPT / VOLKSWAGEN / POLO BLUEMOTION / DDB GERMANY HAMBURG, GERMANY<br />
  168. 168. Design Bronze Lion (2)<br />FLIRTING WITH SOUND / MTR ELEMENTS / ELEMENTS MALL / McCANN WORLDGROUP Hong Kong, HONG KONG <br />
  169. 169. Design Bronze Lion<br />XTREME PRECISION / KOMATSU / CONSTRUCTION MACHINES / DUVAL GUILLAUME Antwerp, BELGIUM <br />
  170. 170. Design Bronze Lion<br />THE HOMELESS LETTER / GOTHENBURG HOMELESS AID / HOMELESS CHARITY / GOSS Gothenburg, SWEDEN<br />
  171. 171. Design Bronze Lion<br />BOOK ON PAPER HANDKERCHIEFS / VERLAGSGRUPPE LÜBBE & CO. / SARAH LORD, &apos;ACROSS A WILD SEA&apos; / SERVICEPLAN Munich, GERMANY <br />
  172. 172. Design Bronze Lion<br />ABODE CS4 TROJANHORSE / 2009 / DTP JOB VACANCY / 2009 Amsterdam, THE NETHERLANDS<br />
  173. 173. Design Bronze Lion<br />STEP ON STEP / STEP CARPET / STEP CARPET / TBWAISTANBUL, TURKEY <br />
  174. 174. Design Bronze Lion<br />BANK TRANSFER JOB-AD / DRAFTFCB KOBZA / JOBS POSTING / DRAFTFCB KOBZA Vienna, AUSTRIA <br />
  175. 175. Design Bronze Lion <br />THROW US A BONE / SYDNEY DOGS & CATS HOME / ANIMAL RESCUE SHELTER / M&C SAATCHI/MARK Sydney, AUSTRALIA<br />
  176. 176. Design Bronze Lion <br />UNBREAKABLE KISS / DE BEERS / DE BEERS DIAMONDS / JWT New York, USA <br />
  177. 177. Design Bronze Lion <br />PARKING TICKET CONVERTER / SPORTSPEC / BICYCLE RETAILER / GOSS Gothenburg, SWEDEN<br />
  178. 178. Design Bronze Lion <br />CHANGED CREDITS & EPISODES / RADIO STATION STUDIO BRUSSELS / MUSIC FOR LIFE / MORTIERBRIGADE Brussels, BELGIUM <br />
  179. 179. Design Bronze Lion <br />WHEN WILL THE FRUIT BURST / PASCALL / CONFECTIONERY / DDB NEW ZEALAND Auckland, NEW ZEALAND<br />
  180. 180. Design Bronze Lion <br />BETTER SOCCER FOR BETTER TELEVISION / BELGACOM TV / DIGITAL TV SOCCER SUBSCRIPTIONS / FAMOUS Brussels, BELGIUM<br />
  181. 181. Design Bronze Lion <br />BUSINESS CARDS / DE LIJN / PUBLIC TRANSPORT COMPANY / DUVAL GUILLAUME BRUSSELS, BELGIUM<br />
  182. 182. Design Bronze Lion <br />MAGIC SALAD PLATE / FOUR&apos;N TWENTY MEAT PIES / FOUR&apos;N TWENTY MEAT PIES / CLEMENGER BBDO MELBOURNE, AUSTRALIA<br />
  183. 183. Design Bronze Lion <br />FLICKR / DAIMLER / MERCEDES-BENZ / JUNG von MATT Hamburg, GERMANY <br />
  184. 184. Design Bronze Lion <br />GETTINGUTHRU / ANZ BANK / TERTIARY BANKING / RAPP NEW ZEALAND Auckland, NEW ZEALAND <br />
  185. 185. Design Bronze Lion <br />FERNANDO TORRES / BANCO GALLEGO / BANKING / CONTRAPUNTO Madrid, SPAIN<br />
  186. 186. PR Lions<br />
  187. 187. PR GrandPrix<br />BEST JOB IN THE WORLD / TOURISM QUEENSLAND / ISLANDS OF THE GREAT BARRIER REEF / CUMMINSNITRO Brisbane, AUSTRALIA<br />
  188. 188. Cyber Lions<br />
  189. 189. Cyber GrandPrix<br />THE BEST JOB IN THE WORLD / TOURISM QUEENSLAND / ISLANDS OF THE GREAT BARRIER REEF / CUMMINSNITRO Brisbane, AUSTRALIA<br />
  190. 190. Cyber GrandPrix<br />ECO:DRIVE / FIAT / FIAT / AKQA London, UNITED KINGDOM<br />
  191. 191. Cyber GrandPrix<br />WHY SO SERIOUS? / WARNER BROS WORLDWIDE MARKETING / THE DARK KNIGHT FILM / 42 ENTERTAINMENT Pasadena, USA<br />
  192. 192. FilmLions<br />
  193. 193. FilmGrandPrix<br />CAROUSEL / PHILIPS / PHILIPS CINEMA 21:9 / TRIBAL DDB AMSTERDAM, THE NETHERLANDS<br />
  194. 194. PressLions<br />
  195. 195. PressGrandPrix<br />DAKOTA 1 / WRANGLER / WRANGLER / FRED & FARID Paris, FRANCE<br />
  196. 196. PressGrandPrix<br />DAKOTA 1 / WRANGLER / WRANGLER / FRED & FARID Paris, FRANCE<br />
  197. 197. Outdoor Lions<br />
  198. 198. Outdoor GrandPrix<br />TRILLION DOLLAR BILLBOARD / THEZIMBABWEAN NEWSPAPER / TBWAHUNTLASCARIS JOHANNESBURG, SOUTH AFRICA <br />
  199. 199. Media Lions<br />
  200. 200. Media GrandPrix<br />KIT KAT MAIL 2009 / NESTLÉ CONFECTIONERY / KIT KAT / JWT JAPAN Tokyo, JAPAN<br />
  201. 201. Obrigado<br />

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