Strategy Presentation on Hulu

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This is a part of our Strategy course where we make strategic Recommendations for a Technology firm

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Strategy Presentation on Hulu

  1. 1. TEAM ONE Tyler Altrup Matt Conn Napo Delinia Amit Kumar Limin Liu Noel Twigg
  2. 2. Overview Industry Environment Positioning Sustainability Issues Dynamics Strategy Recommendations
  3. 3. 1
  4. 4. Start-up Originators Current Position
  5. 5. Rapidly growing industry Disruptive Technologies Two-Sided Network Competitors Supplier/Buyer Power
  6. 6. Going forward •Mobile •Print and Digital Media
  7. 7. hulu Crackle YouTube Netflix iTunes TiVo TV Price Free Free Free Subscription $$$ $$$ $$$$ Medium; Quality High High Varies High High High HD Cable; Cable; Streaming; Streaming; Streaming; Streaming; Satellite; Satellite; Delivery Download Embedded Embedded Embedded Physical Fiber Fiber Optic Optic
  8. 8. hulu Crackle YouTube Netflix iTunes TiVo TV Price Free Free Free Subscription $$$ $$$ $$$$ Medium; Quality High High Varies High High High HD Cable; Cable; Streaming; Streaming; Streaming; Streaming; Satellite; Satellite; Delivery Download Embedded Embedded Embedded Physical Fiber Fiber Optic Optic
  9. 9. hulu Crackle YouTube Netflix iTunes TiVo TV Price Free Free Free Subscription $$$ $$$ $$$$ Medium; Quality High High Varies High High High HD Cable; Cable; Streaming; Streaming; Streaming; Streaming; Satellite; Satellite; Delivery Download Embedded Embedded Embedded Physical Fiber Fiber Optic Optic
  10. 10. hulu Crackle YouTube Netflix iTunes TiVo TV Price Free Free Free Subscription $$$ $$$ $$$$ Medium; Quality High High Varies High High High HD Cable; Cable; Streaming; Streaming; Streaming; Streaming; Satellite; Satellite; Delivery Download Embedded Embedded Embedded Physical Fiber Fiber Optic Optic
  11. 11. Short-Term Liquidity Problems Low Advertising Capacity Utilization Multi-Platform Strategy
  12. 12. hulu’s Independence Slow Movement of Advertising Online Cable/Satellite Revenue Conflict Video Posting/Sharing
  13. 13. Video Changing Changing Bundling Social Quality Consumer Business and Versioning Websites Preference Model Content
  14. 14. Disruptive Tech (NBC/Universal) New Partners Aggregator Potential Data Mining & Long-Tail Mass Impact Customization
  15. 15. New Pricing Leverage DVR Model: Versioning hulu Expand Contractual Platform Advertising Presence
  16. 16. 2010 DVR penetration Must use data as a sales tool DVR problems for advertisers • Indifference to ads • Recorded = not watched at target time • Demographic disconnect
  17. 17. “hulu beams TV directly to your portable computing devices.” 2 Next wave of platforms • Gaming consoles • Mobile applications 3
  18. 18. Cost of Super Bowl ad to hulu: $0 Important factor in new partner negotiations 4
  19. 19. CPM Premium: $50 • Mixed variety of value-added criteria Mid-Level: $40 • Genre + one premium criterion Basic: $30 • Standard, genre-based package
  20. 20. 5 “30 Rock is available to be viewed on nbc.com, hulu.com, iTunes….uh…Verizon phones, and United Airlines, and occasionally on

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