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AVATARS
                AND
                     BLOGS
                               AND WIKIS, OH MY!*
    HOW WEB 2.0 I...
AGENDA
Four Generations            Cell Phones

Learning Preferences        Webcasts/Webinars

What s Web 2.0?
What’s Web ...
FOUR GENERATIONS
  Veterans
  ‐Born between 1901‐1945 (Youngest = 62 years old)
   Born between 1901 1945 (Youngest = 62 y...
LEARNING PREFERENCES*
            PREFERENCES
      Veterans                      Boomers                           Gen X ...
THE NEW LEARNER

Self‐Initiated   Interactive
Continuous
C ti             Blended Approach
                 Bl d d A      ...
THE NEW LEARNER

   What technology/tools are you currently
         using to reach Millennials?


         What would you...
WHAT S
WHAT’S WEB 2.0




 Imagine an Internet…
 Imagine an Internet
WHAT S
WHAT’S WEB 2.0


 Collaboration + Interaction = Web 2.0 
SOCIAL VIRTUAL NETWORKING
 Who in this room has the most 
  connections/friends/fans?
SOCIAL VIRTUAL NETWORKING
SOCIAL VIRTUAL NETWORKING
SOCIAL VIRTUAL NETWORKING
Step 1:  Pick a Place to Connect

Step 2:  Create an Account

Step 3:  Confirm Your Email

Step ...
IMPLEMENTATION
1. Why? Tie to mission, goals, objectives, needs, gaps.
1  Why? Tie to mission  goals  objectives  needs  g...
BLOGS
What is a Blog?
a.   an online journal or diary
               j              y
b.   a  time waster
c.   abbreviatio...
BLOGS
PODCASTS
Q. What s the difference between 
Q  What’s the difference between 
     a podcast and a vodcast?

A. Podcast = A...
PODCASTS
PODCASTS
Step 1:  Pick a Platform

Step 2:  Create an Account

Step 3:  Create Your Call

Step 4:  Start/Record Call

Step...
CELL PHONES
 What has your Cell Phone taught 
                            you lately?
                                    ...
CELL PHONES
According to figures from Eurostat:*

• Tops in Europe is Luxembourg with 158
mobile subscriptions per 100 peo...
WEBCASTS & WEBINARS

Q. What’s the difference between 
Q  Wh t’  th  diff       b t     
    a webcast and a webinar?
A.  ...
WEBCASTS & WEBINARS
EBOOKS
YOUTUBE
      Why/How do you use
      Wh /H  d       




              ?
YOUTUBE
SECOND LIFE
What s the coolest name for an 
What’s the coolest name for an 
avatar in Second Life?
a. I h b d I
   Ichabod...
SECOND LIFE
Transforming Government
                          October 9, 2008
                          •State Department,...
Reinventing Public Diplomacy

VIDEO GAMES                                                      Through Games Competition
 ...
WIKIS

Wh t i  th     ld i    Wiki?
What in the world is a Wiki?
a. an online encyclopedia
b. a web‐based tool where multi...
WIKIS
WIKIS
Step 1:  Pick a Wiki Platform
St     Pi k   Wiki Pl tf

Step 2:  Create an Account

Step 3:  Set Up Your Wiki

Step ...
WEB 2.0: NEXT STEPS
1.
1    Why? Tie to mission, goals, objectives, needs, gaps.
     Why? Tie to mission  goals  objectiv...
BRAINSTORMING
  Social Virtual Networking   eBooks
  Blogs                       YouTube
  Podcasts                    Sec...
THANK YOU!
       FOR MORE INFORMATION:
        ANDREW KRZMARZICK
          (202) 821‐6288
 ANDREW_KRZMARZICK@GRAD.USDA.GO...
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State Dept Web 2.0 Presentation 10.21.08

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A presentation I delivered for the State Department back in October 2008 - a customized version of a workshop that I deliver with examples across government.

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State Dept Web 2.0 Presentation 10.21.08

  1. 1. AVATARS AND BLOGS AND WIKIS, OH MY!* HOW WEB 2.0 IS REACHING YOUTH For: U.S. Department of State October 21, 2008  Presented by: y Andrew Krzmarzick *There’s nothing to fear (but fear itself)…so be courageous!
  2. 2. AGENDA Four Generations Cell Phones Learning Preferences Webcasts/Webinars What s Web 2.0? What’s Web 2 0? YouTube/Videos Social Virtual Networking Second Life Blogs Gaming Podcasts Wikis
  3. 3. FOUR GENERATIONS Veterans ‐Born between 1901‐1945 (Youngest = 62 years old) Born between 1901 1945 (Youngest = 62 years old) Baby Boomers ‐ Born between 1945 and 1964 (ages 43–62) Born between 1945 and 1964 (ages 43 62) Gen X ‐ Born between 1965 and 1981 (ages 26–42)  (g ) Millennials ‐ Born between 1982 and 2003 (ages 4‐25)  Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January‐February 2000.
  4. 4. LEARNING PREFERENCES* PREFERENCES Veterans Boomers Gen X Millennials Formal/conservative Lifelong learners Edutainment Teamwork Value to team vs. self Well-educated Clear expectations Technology Straightforward Interactive/participatory Be efficient Experiential Learn privately Non-authoritarian Use visual aids Learning communities Big picture, then detail Networking, teamwork Up-to-date technology Clear structure Respect for experience Make ’em feel important Break frequently Fun and games Tie to real-world Real-time application Tie to reality Relevant Clear and logical facts Cl dl i lf t Be d B democratic ti Role l R l plays are good d Short tt ti Sh t attention span * Source: Coates, J. Generational Learning Styles. LERN Books. River Falls, WI
  5. 5. THE NEW LEARNER Self‐Initiated Interactive Continuous C ti Blended Approach Bl d d A h Just‐in‐Time Information Sharing g Just Enough Collaborative
  6. 6. THE NEW LEARNER What technology/tools are you currently using to reach Millennials? What would you like to use?
  7. 7. WHAT S WHAT’S WEB 2.0 Imagine an Internet… Imagine an Internet
  8. 8. WHAT S WHAT’S WEB 2.0 Collaboration + Interaction = Web 2.0 
  9. 9. SOCIAL VIRTUAL NETWORKING Who in this room has the most  connections/friends/fans?
  10. 10. SOCIAL VIRTUAL NETWORKING
  11. 11. SOCIAL VIRTUAL NETWORKING
  12. 12. SOCIAL VIRTUAL NETWORKING Step 1:  Pick a Place to Connect Step 2:  Create an Account Step 3:  Confirm Your Email Step 4:  Set Up Your Web Page St     S t U  Y  W b P Step 5:  Edit and Save!
  13. 13. IMPLEMENTATION 1. Why? Tie to mission, goals, objectives, needs, gaps. 1  Why? Tie to mission  goals  objectives  needs  gaps 2. How? Decide which tools best meet goals. 3. What? Content is the key to success. 4. Who? Assign owner/contributors; define audience Assign owner/contributors; define audience. 5. When? Create a schedule to implement and evaluate. 
  14. 14. BLOGS What is a Blog? a. an online journal or diary j y b. a  time waster c. abbreviation for “web log” d. a creature from a bad sci‐fi movie
  15. 15. BLOGS
  16. 16. PODCASTS Q. What s the difference between  Q  What’s the difference between  a podcast and a vodcast? A. Podcast = Audio Downloadable Vodcast = Video   Video 
  17. 17. PODCASTS
  18. 18. PODCASTS Step 1:  Pick a Platform Step 2:  Create an Account Step 3:  Create Your Call Step 4:  Start/Record Call Step 5:  Edit and Post!
  19. 19. CELL PHONES What has your Cell Phone taught  you lately? “Most cell phones today have  more computing power  than was available to  NASA during the  • Audio Books Apollo space program…” • Podcast Briefs (i.e. Guide by Cell) ( y ) h f ‐ Wes Ferguson, Author of  • Text Message Tips Moving at the Speed of Creativity • Entire Classes????
  20. 20. CELL PHONES According to figures from Eurostat:* • Tops in Europe is Luxembourg with 158 mobile subscriptions per 100 people, closely followed by Lithuania and Italy. • In Hong Kong the penetration rate reached 139.8% 139 8% of the population in July 2007 2007. • Over 50 countries have mobile phone subscription penetration rates higher than that of the population and the Western European pp p average penetration rate was 110% in 2007. • U.S. currently has one of the lowest rates of mobile phone penetrations in the industrialised world at 85%. http://en.wikipedia.org/wiki/Mobile_phone
  21. 21. WEBCASTS & WEBINARS Q. What’s the difference between  Q  Wh t’  th  diff  b t   a webcast and a webinar? A.  Webcast = One‐Way Webinar = Interaction
  22. 22. WEBCASTS & WEBINARS
  23. 23. EBOOKS
  24. 24. YOUTUBE Why/How do you use Wh /H  d     ?
  25. 25. YOUTUBE
  26. 26. SECOND LIFE What s the coolest name for an  What’s the coolest name for an  avatar in Second Life? a. I h b d I Ichabod Issachar h b. Siegfried Lactanoid c. Zedeka Nadezda d. Horatio Fizelmeister Second Life Avatar
  27. 27. SECOND LIFE Transforming Government October 9, 2008 •State Department, Bureau of International Information Programs with Cambridge Education, and the University of Southern California’s Center on Public Diplomacy. •14 countries: Iran, the UK, Hungary, Latvia, Turkey, Finland, Bulgaria, Spain, Scotland, the Netherlands, Wales, Denmark, Canada and the United States.
  28. 28. Reinventing Public Diplomacy VIDEO GAMES Through Games Competition • 2005-2006: USC Center on Public Diplomacy hosted a video game-making contest. • The challenge: design a prototype or modify a game incorporating the fundamental characteristics of public diplomacy. • May 2006: announced the contest winners during the awards ceremony, which was held at the Davidson Center at the University of S th t th U i it f Southern C lif i California. • The event was simulcast in Second Screenshot of the awards ceremony in Second Life Life, where the attendance on Annenberg Island exceeded that at USC's Davidson Center. http://uscpublicdiplomacy.org/index.php/virtualworlds/contest // / / /
  29. 29. WIKIS Wh t i  th   ld i    Wiki? What in the world is a Wiki? a. an online encyclopedia b. a web‐based tool where multiple users  create, publish and edit information t   bli h  d  dit i f ti c. a Hawaiian word for “fast”  d. all of the above
  30. 30. WIKIS
  31. 31. WIKIS Step 1:  Pick a Wiki Platform St     Pi k   Wiki Pl tf Step 2:  Create an Account Step 3:  Set Up Your Wiki Step 4:  Produce Content St  5   Edit  d P t! Step 5:  Edit and Post!
  32. 32. WEB 2.0: NEXT STEPS 1. 1 Why? Tie to mission, goals, objectives, needs, gaps. Why? Tie to mission  goals  objectives  needs  gaps 2. Who? Assign owner/contributors; define audience.  3. How? Decide which tools best meet goals. 4. What? Content is the key to success. 5. When? Create a schedule to implement and evaluate. 
  33. 33. BRAINSTORMING Social Virtual Networking eBooks Blogs YouTube Podcasts Second Life Cell Phones Wikis • Webcasts/Webinars  What will you do to reach youth  using Web 2.0 tools?
  34. 34. THANK YOU! FOR MORE INFORMATION: ANDREW KRZMARZICK (202) 821‐6288 ANDREW_KRZMARZICK@GRAD.USDA.GOV HTTP://GENERATIONSHIFT BLOGSPOT COM HTTP://GENERATIONSHIFT.BLOGSPOT.COM

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