HR 2.0 - 10 Ideas for Government (and Anyone Else!)
HR 2.0: Using Social Media to
Recruit, Retain and Train
September 17, 2009
Senior Project Coordinator
The Graduate School
Baby Boomers: 1940-1960
Generation X: 1960-1980
Source: Washburn, E. Are You Ready for Generation X? Changing World View – The
Five Generations. Physician Executive, January-February 2000.
“Generation C” ?
(1) Our creative urges
(2) Content-creating tools
Trendwatching.com, Feb 2004
% of total adult % of internet-using
Generation Name* Birth Years, Ages in 2009
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%
Gen X Born 1965-1976, Ages 33-44 20% 23%
Younger Boomers Born 1955-1964, Ages 45-54 20% 22%
Older Boomers Born 1946-1954, Ages 55-63 13% 35% 13%
Silent Generation Born 1937-1945, Ages 64-72 9% 7%
G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total
internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by
Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069
(Perennial, 1992). As for “Younger Boomers” and “Older Boomers,” enough research has been done to suggest that the two decades
of Baby Boomers are different enough to merit being divided into distinct generational groups.
Users age 18-24 = 10.6%
Users age 35-54 grew 276%,
18-24 only 20% last six months
Average age = 40 yrs old
Federal Brain Drain?
70% of boomers expect to work in their
68% expect to never retire – cycle of work/play
Half of boomers want 2nd careers that help others
- Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005
- AARP, Knowledge Management, Staying Ahead of the Curve 2003: The AARP Working in Retirement Study.
- Harvard School of Public Health-MetLife foundation Initiative on Retirement and Civic Engagement, Reinventing Aging:
Baby Boomers and Civic Engagement, October 23, 2005
- Merrill Lynch, New Retirement Survey: A Perspective from the Baby Boomer Generation, February 23, 2005.
Partnership for Public Service Survey
42% of college juniors/seniors were extremely/very
interested in working for the federal government
Only 13 out of 3,000 students felt extremely or
very knowledgeable about federal jobs.
- Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them.
Found at goveexec.com/dailyfed/0506/0506r1.htm.
Merit Systems Protection Board
Source: “Attracting the Next Generation: A Look at Federal Entry Level New Hires” Found online at