HR 2.0: Using Social Media to
  Recruit, Retain and Train


       September 17, 2009
        Washington, DC
           An...
“Generation C”
Ten “2.0” Ideas




                     2
 www.grad.usda.gov
Veterans: 1920-1940

    Baby Boomers: 1940-1960

    Generation X: 1960-1980

    Millennials: 1980-2000
                ...
What about
“Generation C” ?



                      4
  www.grad.usda.gov
“…an avalanche
                        of consumer-generated
                                   content…”

               ...
Generation C
By Dan Pankraz
      www.grad.usda.gov
www.grad.usda.gov
Someone of ANY age
who is actively using social media
       and engages others
         on the Internet
    with a "2.0" ...
Source: Flickr – lyzadanger’s photostream

           www.grad.usda.gov
Generations Explained
                                                                                     % of total adul...
2.0




1.0
            www.grad.usda.gov
www.grad.usda.gov
Users age 18-24 = 10.6%

                          Users age 35-54 grew 276%,
                          18-24 only 20% las...
Federal Brain Drain?
 70% of boomers expect to work in their
      retirement years
 68% expect to never retire – cycle ...
www.grad.usda.gov
Partnership for Public Service Survey
  42% of college juniors/seniors were extremely/very
      interested in working fo...
Merit Systems Protection Board




Source: “Attracting the Next Generation: A Look at Federal Entry Level New Hires” Found...
2.0
                    ideas
www.grad.usda.gov
2.0
    ideas
  www.grad.usda.gov
#10
Coaching / Mentoring




           2-Way!
  www.grad.usda.gov    20
#9
Podcast Interviews




 www.grad.usda.gov   21
#8
Face-to-Face
         Web-Based!




www.grad.usda.gov     22
#7
   USPTOCareers.gov/Pages/PEPositions/profiles.aspx


  Videos




YouTube.com/thecoastguardchannel

         www.grad....
#6




IAmPublicService.org




         www.grad.usda.gov   24
Knowledge!                 #5
                   Seek candidates
                   Find references
                   ...
Knowledge!    #4




http://www.facebook.com/teach
     www.grad.usda.gov
Knowledge!   #3




www.grad.usda.gov
Knowledge!              #2
   Promote your agency
   Post links to jobs
   Promote events
   Make gov “cool”




     ...
#1




www.grad.usda.gov
Thank You!
      For More Information:
            Andrew Krzmarzick
      Senior Project Coordinator
              (919) ...
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HR 2.0 - 10 Ideas for Government (and Anyone Else!)

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Presentation at the Partnership for Public Service with 10 ideas for the application of social media to human resources in government.

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HR 2.0 - 10 Ideas for Government (and Anyone Else!)

  1. 1. HR 2.0: Using Social Media to Recruit, Retain and Train September 17, 2009 Washington, DC Andrew Krzmarzick Senior Project Coordinator The Graduate School GraduateSchool.edu Andrew.Krzmarzick@graduateschool.edu 919-767-9088 Blog: GenShift.com Twitter: @krazykriz LinkedIn/In/AndrewKrzmarzick SlideShare.net/akrzmarzick 1 www.grad.usda.gov
  2. 2. “Generation C” Ten “2.0” Ideas 2 www.grad.usda.gov
  3. 3. Veterans: 1920-1940 Baby Boomers: 1940-1960 Generation X: 1960-1980 Millennials: 1980-2000 Web 2.0 Users? Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations. Physician Executive, January-February 2000. 3 www.grad.usda.gov
  4. 4. What about “Generation C” ? 4 www.grad.usda.gov
  5. 5. “…an avalanche of consumer-generated content…” Two drivers: (1) Our creative urges (2) Content-creating tools Trendwatching.com, Feb 2004 5 www.grad.usda.gov
  6. 6. Generation C By Dan Pankraz www.grad.usda.gov
  7. 7. www.grad.usda.gov
  8. 8. Someone of ANY age who is actively using social media and engages others on the Internet with a "2.0" mindset: creative, collaborative and community oriented. 8 www.grad.usda.gov
  9. 9. Source: Flickr – lyzadanger’s photostream www.grad.usda.gov
  10. 10. Generations Explained % of total adult % of internet-using Generation Name* Birth Years, Ages in 2009 population population Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 35% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers,” enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups. 10 www.grad.usda.gov
  11. 11. 2.0 1.0 www.grad.usda.gov
  12. 12. www.grad.usda.gov
  13. 13. Users age 18-24 = 10.6% Users age 35-54 grew 276%, 18-24 only 20% last six months Average age = 40 yrs old Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824 www.grad.usda.gov
  14. 14. Federal Brain Drain?  70% of boomers expect to work in their retirement years  68% expect to never retire – cycle of work/play  Half of boomers want 2nd careers that help others Sources: - Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005 - AARP, Knowledge Management, Staying Ahead of the Curve 2003: The AARP Working in Retirement Study. - Harvard School of Public Health-MetLife foundation Initiative on Retirement and Civic Engagement, Reinventing Aging: Baby Boomers and Civic Engagement, October 23, 2005 - Merrill Lynch, New Retirement Survey: A Perspective from the Baby Boomer Generation, February 23, 2005. 14 www.grad.usda.gov
  15. 15. www.grad.usda.gov
  16. 16. Partnership for Public Service Survey  42% of college juniors/seniors were extremely/very interested in working for the federal government  Only 13 out of 3,000 students felt extremely or very knowledgeable about federal jobs. Source: - Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them. Found at goveexec.com/dailyfed/0506/0506r1.htm. www.grad.usda.gov 16
  17. 17. Merit Systems Protection Board Source: “Attracting the Next Generation: A Look at Federal Entry Level New Hires” Found online at http://www.mspb.gov/netsearch/viewdocs.aspx?docnumber=314895&version=315306&application=ACROBAT www.grad.usda.gov 17
  18. 18. 2.0 ideas www.grad.usda.gov
  19. 19. 2.0 ideas www.grad.usda.gov
  20. 20. #10 Coaching / Mentoring 2-Way! www.grad.usda.gov 20
  21. 21. #9 Podcast Interviews www.grad.usda.gov 21
  22. 22. #8 Face-to-Face Web-Based! www.grad.usda.gov 22
  23. 23. #7 USPTOCareers.gov/Pages/PEPositions/profiles.aspx Videos YouTube.com/thecoastguardchannel www.grad.usda.gov
  24. 24. #6 IAmPublicService.org www.grad.usda.gov 24
  25. 25. Knowledge! #5  Seek candidates  Find references  Share information  Post jobs Groups www.grad.usda.gov
  26. 26. Knowledge! #4 http://www.facebook.com/teach www.grad.usda.gov
  27. 27. Knowledge! #3 www.grad.usda.gov
  28. 28. Knowledge! #2  Promote your agency  Post links to jobs  Promote events  Make gov “cool”  Share info quickly  Convene at the “cooler”  Fun? www.grad.usda.gov
  29. 29. #1 www.grad.usda.gov
  30. 30. Thank You! For More Information: Andrew Krzmarzick Senior Project Coordinator (919) 767-9088 Andrew.Krzmarzick@graduateschool.edu GraduateSchool.edu GenShift.com IAmPublicsService.org Twitter.com/krazykriz LinkedIn.com/in/AndrewKrzmarzick Delicious.com/akrzmarzick Slideshare.com/akrzmarzick 30 www.grad.usda.gov

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