Government 2.0 Boot Camp - Social Virtual Networking and Government

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Highlights government use of social virtual networking, including tools like GovLoop, Disgover, Twitter, LinkedIn, Facebook and Flickr. Delivered on April 15, 2009 in Knoxville, TN, at the Government 2.0 Boot Camp.

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  • Government 2.0 Boot Camp - Social Virtual Networking and Government

    1. 1. Social Virtual Networking (Not Just for Kids …Anymore!) April 14-15, 2009 Knoxville, Tennessee Andrew Krzmarzick Senior Project Coordinator The Graduate School http://www.graduateschool.edu Phone: 919-767-9088 Email: Andrew_Krzmarzick@grad.usda.gov Twitter: @krazykriz LinkedIn: AndrewKrzmarzick Blog: http://generationshift.blogspot.com 1 www.grad.usda.gov
    2. 2.  Social Virtual Networks – What?  Social Networks – How?  Social Networks – Why? 3 www.grad.usda.gov
    3. 3. Someone of ANY age who is actively using social media and engages others on the Internet with a quot;2.0quot; mindset: creative, collaborative and community oriented. 4 www.grad.usda.gov
    4. 4. Source: Flickr – lyzadanger’s photostream www.grad.usda.gov
    5. 5. Generations Explained % of total adult % of internet-using Generation Name* Birth Years, Ages in 2009 population population Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% 35% Older Boomers Born 1946-1954, Ages 55-63 13% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers,” enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups. 6 www.grad.usda.gov
    6. 6. 2.0 1.0 www.grad.usda.gov
    7. 7. www.grad.usda.gov
    8. 8. Who has the most connections/friends/followers? www.grad.usda.gov
    9. 9. The Gurus: Lee and Sachi LeFever The Mecca: http://www.CommonCraft.com www.grad.usda.gov
    10. 10. Information Ideas Insight Sharing Issues Individuals Intelligence www.grad.usda.gov
    11. 11. www.grad.usda.gov
    12. 12. Contact Me Steve Ressler Founder, GovLoop.com www.grad.usda.gov
    13. 13. Business Problem: Millions of government employees working on similar issues but no safe place to connect and share best practices Solution: GovLoop.com - Social Network for Government Community www.grad.usda.gov
    14. 14. • Assessed various technology solutions • Ning provided a low-cost and flexible framework to build www.grad.usda.gov
    15. 15. Build-Out • Assessed similar community sites • Assessed popular Ning networks • Test users www.grad.usda.gov
    16. 16. Roll-Out • Launched site grassroots to peers • Coordinated with good government organizations • News ideas generate press www.grad.usda.gov
    17. 17. Building Momentum • Identify/Empower Early Adopters • Market where People Are – Twitter, LinkedIn, Facebook, etc www.grad.usda.gov
    18. 18. Continual Evolution Added Features Along the Way • Videos • Radio • Photos • Podcast • Member and Project of Week www.grad.usda.gov
    19. 19. • Feedback from Members • Polls and Surveys • Google Analytics www.grad.usda.gov
    20. 20. www.grad.usda.gov
    21. 21. Where Are We Now? • Nearly 9,000 members • CTO, CIO, Politicians, Professors, and Innovative Minds across F/S/L/I • Over 1,00 blogs, 350 discussions, 300 groups, 100 events, 3,300 photos, and 200 videos www.grad.usda.gov
    22. 22. Contact Me Steve Ressler Founder, GovLoop.com Email: founder@govloop.com Twitter: @govloop www.grad.usda.gov
    23. 23. www.grad.usda.gov
    24. 24. www.grad.usda.gov
    25. 25. Mission: To connect millions of public sector professionals with their colleagues, government partners and social groups in a single knowledge sharing and learning community, enabling them to access information that will improve their jobs, their careers and their lives. www.grad.usda.gov
    26. 26. Disgover is for: Government Professionals: Public Sector Partners: • Current and former • Learning Organizations • Federal, mil., state & local • Professional Organizations • Nearing retirement • Trade Unions • Changing jobs or locations • Special Interest Groups • Working across agencies • Content Partners/Providers • In learning teams • Public Service Organizations • Government agencies’ administrative personnel www.grad.usda.gov
    27. 27. Meet Jack Bauer www.grad.usda.gov
    28. 28. See Jack sign up for class www.grad.usda.gov
    29. 29. See Jack snarl at email for class www.grad.usda.gov
    30. 30. See Jack complete sign-up and gain access to: • Class materials • Class discussion/forums • Teacher blog • Telework newsfeed • Events/calendar/announcements • Relevant other groups • Relevant other courses • Other class members and instructor www.grad.usda.gov
    31. 31. See Jack smile at anywhere, anytime extended classroom www.grad.usda.gov
    32. 32. www.grad.usda.gov
    33. 33. Hi again, Lee! www.grad.usda.gov
    34. 34. • Free • Social Networking • “Micro-blogging” • Send and read user updates  aka “Tweets” • Text-based • 140 characters or less • Anywhere, anytime via cell or computer www.grad.usda.gov
    35. 35. Profile: Memphis Fire Department www.grad.usda.gov
    36. 36. GovTwit Directory • 200+ State and Local • 170+ Federal Agencies/ Executive Branch • 90+ The Hill http://newthinking.bearingpoint.com/2008/11/20/govtwit-directory/ www.grad.usda.gov
    37. 37. http://twitter.pbwiki.com/USGovernment www.grad.usda.gov
    38. 38. www.grad.usda.gov
    39. 39. @Astro_Mike Tweets  @FDArecalls www.grad.usda.gov
    40. 40. Hashtag: #gov20boot Real-time tweeting www.grad.usda.gov
    41. 41. Top 10 Ways Government’s Using Twitter Federal: Crowd-sourcing ideas to improve State: Communicating with citizens County: Posting links to key information City: Reporting incidents, sending alerts Legislators: Sharing proceedings from floor www.grad.usda.gov
    42. 42. Top 10 Ways Government’s Using Twitter Candidates: Getting out the vote Good Gov Groups: Pressing for change, innovation Academia: Engaging in thought leadership All: Promoting events, surveys, studies, etc. All: ??? www.grad.usda.gov
    43. 43. www.grad.usda.gov
    44. 44. www.grad.usda.gov
    45. 45. www.grad.usda.gov
    46. 46. www.grad.usda.gov
    47. 47. Groups www.grad.usda.gov
    48. 48. 5 Ways Government Could Use LinkedIn 1. Recruit candidates for open positions 2. Find job candidate references/recommendations 3. Launch discussions with industry through groups 4. Engage citizens and constituents in conversation 5. Create cross-agency and international connections www.grad.usda.gov
    49. 49. 3 Ways to Use for Government www.grad.usda.gov
    50. 50. 1. Post Your Budget 2. Host a Community Center Website 3. Share Your History www.grad.usda.gov
    51. 51. www.grad.usda.gov
    52. 52. www.grad.usda.gov
    53. 53. www.grad.usda.gov
    54. 54. ? www.grad.usda.gov
    55. 55. Sylvia Sweets Tea Room Corner of School and Main Streets, Brockton, Mass. • Uploaded January 8, 2008 with assorted notes, subjects, call number, etc. • 20+ comments from Jan 2008 to last week www.grad.usda.gov
    56. 56. • Internal meetings began early 2007 • Zero staff members worked full-time on this project! • Purchased a Flickr Pro account at $24.95/year • 1-time cost of 222 hours of tech programming over 6 months • Uploaded 3,100 photos in January 2008 • Ongoing costs involve a 7-member team, equivalent to 1 FTE (including tracking LOC photo usage on external blogs, communications, etc) www.grad.usda.gov
    57. 57. …9 Months Later: …24 Hours Later • 5,621 photos as of 3/19/09 • All 3,100+ photos viewed • 10 Million+ views • 392,000 views on the photostream • Site averages 500,000 views a month • 650,000 views of photos • 7,166 comments • 1.1 million total views on LOC • Flickr members favorited account 79% of photos • 420 photos had comments • Between Jan - May 2008, average LOC PPOC websites • 1,200 photos were favorited rose 20% per month, compared to 2007 www.grad.usda.gov
    58. 58. “Increasing the ability to engage and connect with photos increases the sense of ownership and respect that people feel for these photos.” “Lessons learned from this project provide guideposts to the type of experience that people would like to have with our collections.” www.grad.usda.gov
    59. 59. Steps to Implementation 1. Why? Tie to mission, goals, objectives, needs, gaps. 2. Who? Assign owner/contributors; define audience. 3. How? Decide which tools best meet goals. 4. What? Content is the key to success. 5. When? Create a schedule to implement and evaluate. 60 www.grad.usda.gov
    60. 60. “I have never been one for networking of any kind, so I wasn’t really thrilled at the prospect of jumping into the world of social networking. However, as I aspired to the ranks of the federal government’s Senior Executive Service, I realized that building coalitions and developing an extensive network of associates helps us collaborate and share best practices and provides for the flow of diverse ideas and diverse thinking.” -Linda Cureton, NASA CIO, April 20, 2009 http://fcw.com/Articles/2009/04/20/Cureton-comment.aspx www.grad.usda.gov
    61. 61. Federal Brain Drain  60% of all Federal workers are eligible to retire by 2015  90% of 6,000 Federal Executives  70% of boomers expect to work in their retirement years  68% expect to never retire – cycle of work/play  Half of boomers want second careers that help others Sources: - Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005 - AARP, Knowledge Management, Staying Ahead of the Curve 2003: The AARP Working in Retirement Study. - Harvard School of Public Health-MetLife foundation Initiative on Retirement and Civic Engagement, Reinventing Aging: Baby Boomers and Civic Engagement, October 23, 2005 - Merrill Lynch, New Retirement Survey: A Perspective from the Baby Boomer Generation, February 23, 2005. 62 www.grad.usda.gov
    62. 62. Partnership for Public Service Survey  42% of college juniors/seniors were extremely/very interested in working for the federal government  Only 13 out of 3,000 students felt extremely or very knowledgeable about federal jobs. Source: - Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them. Found at goveexec.com/dailyfed/0506/0506r1.htm. 63 www.grad.usda.gov
    63. 63. 64 www.grad.usda.gov
    64. 64. • resolve the government’s issues with standard terms and conditions governing:  liability limits  endorsements  freedom of information and  legal jurisdiction • negotiated the agreements on behalf of all agencies • avoids development of separate agreements with each • agencies free to use Twitter: compatible w/federal use. 65 www.grad.usda.gov
    65. 65. • Recruitment • Transparency • Retention • Accountability • Efficiency • Participation • Communication • Knowledge Transfer Business Reasons 66 www.grad.usda.gov
    66. 66. 1. Not just for kids!!! It’s THE bridge between the generations. 2. Move ‘em up the mountain via education and training. 3. Who’s your end user? Solutions must be sensitive to people of all ages. 4. It’s for your own good! Boomers need to lead; create a flex culture now. 5. Get ’em in! Recruit fresh public sector personnel (Boomers, too!). 6. Keep ‘em there! Retention of current personnel via knowledge transfer (and fun!). 67 www.grad.usda.gov
    67. 67. Perpetual Professional PARTY! CONFERENCE? 68 www.grad.usda.gov
    68. 68. Thank You! For More Information: Andrew Krzmarzick Senior Project Coordinator (202) 821-6288 Andrew_Krzmarzick@grad.usda.gov http://www.graduateschool.edu http://generationshift.blogspot.com Twitter: @krazykriz 69 www.grad.usda.gov

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