Highlights government use of social virtual networking, including tools like GovLoop, Disgover, Twitter, LinkedIn, Facebook and Flickr. Delivered on April 15, 2009 in Knoxville, TN, at the Government 2.0 Boot Camp.
Government 2.0 Boot Camp - Social Virtual Networking and Government
Social Virtual Networking
(Not Just for Kids …Anymore!)
April 14-15, 2009
Senior Project Coordinator
The Graduate School
Social Virtual Networks – What?
Social Networks – How?
Social Networks – Why?
Someone of ANY age
who is actively using social media
and engages others
on the Internet
with a quot;2.0quot; mindset:
and community oriented.
% of total adult % of internet-using
Generation Name* Birth Years, Ages in 2009
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%
Gen X Born 1965-1976, Ages 33-44 20% 23%
Younger Boomers Born 1955-1964, Ages 45-54 20% 22%
Older Boomers Born 1946-1954, Ages 55-63 13% 13%
Silent Generation Born 1937-1945, Ages 64-72 9% 7%
G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total
internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by
Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069
(Perennial, 1992). As for “Younger Boomers” and “Older Boomers,” enough research has been done to suggest that the two decades
of Baby Boomers are different enough to merit being divided into distinct generational groups.
on similar issues but
no safe place to
connect and share
Solution: GovLoop.com - Social Network
for Government Community
• Assessed various technology
• Ning provided
a low-cost and
• Assessed similar community sites
• Test users
• Launched site grassroots to peers
• Coordinated with good
• News ideas generate press
• Identify/Empower Early Adopters
• Market where People Are
– Twitter, LinkedIn, Facebook, etc
Along the Way
• Member and
Project of Week
• Feedback from Members
• Polls and Surveys
• Google Analytics
Where Are We Now?
• Nearly 9,000 members
• CTO, CIO, Politicians, Professors, and
Innovative Minds across F/S/L/I
• Over 1,00 blogs, 350 discussions, 300
groups, 100 events,
3,300 photos, and 200 videos
To connect millions of public sector professionals
with their colleagues, government partners
and social groups in a single knowledge sharing
and learning community,
enabling them to access information
that will improve their jobs,
their careers and their lives.
Disgover is for:
Government Professionals: Public Sector Partners:
• Current and former • Learning Organizations
• Federal, mil., state & local • Professional Organizations
• Nearing retirement • Trade Unions
• Changing jobs or locations • Special Interest Groups
• Working across agencies • Content Partners/Providers
• In learning teams • Public Service
• Government agencies’
See Jack complete sign-up
and gain access to:
• Class materials
• Class discussion/forums
• Teacher blog
• Telework newsfeed
• Relevant other groups
• Relevant other courses
• Other class members and instructor
Top 10 Ways Government’s Using Twitter
Federal: Crowd-sourcing ideas to improve
State: Communicating with citizens
County: Posting links to key information
City: Reporting incidents, sending alerts
Legislators: Sharing proceedings from floor
Top 10 Ways Government’s Using Twitter
Candidates: Getting out the vote
Good Gov Groups: Pressing for change, innovation
Academia: Engaging in thought leadership
All: Promoting events, surveys, studies, etc.
5 Ways Government Could Use LinkedIn
1. Recruit candidates for open positions
2. Find job candidate references/recommendations
3. Launch discussions with industry through groups
4. Engage citizens and constituents in conversation
5. Create cross-agency and international connections
3 Ways to Use
1. Post Your Budget
2. Host a Community
3. Share Your History
Sylvia Sweets Tea Room
Corner of School and
Main Streets, Brockton, Mass.
• Uploaded January 8, 2008 with assorted notes,
subjects, call number, etc.
• 20+ comments from Jan 2008 to last week
• Internal meetings began early 2007
• Zero staff members worked full-time on this project!
• Purchased a Flickr Pro account at $24.95/year
• 1-time cost of 222 hours of tech programming over 6
• Uploaded 3,100 photos in January 2008
• Ongoing costs involve a 7-member team,
equivalent to 1 FTE (including tracking LOC
photo usage on external blogs, communications, etc)
…9 Months Later:
…24 Hours Later
• 5,621 photos as of 3/19/09
• All 3,100+ photos viewed
• 10 Million+ views
• 392,000 views on the
• Site averages 500,000
views a month
• 650,000 views of photos
• 7,166 comments
• 1.1 million total views on LOC
• Flickr members favorited
79% of photos
• 420 photos had comments
• Between Jan - May 2008,
average LOC PPOC websites
• 1,200 photos were favorited rose 20% per month,
compared to 2007
“Increasing the ability to engage and
connect with photos increases the
sense of ownership and respect that
people feel for these photos.”
“Lessons learned from this project
provide guideposts to the type of
experience that people would like to
have with our collections.”
Steps to Implementation
1. Why? Tie to mission, goals, objectives, needs, gaps.
2. Who? Assign owner/contributors; define audience.
3. How? Decide which tools best meet goals.
4. What? Content is the key to success.
5. When? Create a schedule to implement and evaluate.
“I have never been one for networking of any kind,
so I wasn’t really thrilled at the prospect
of jumping into the world of social networking.
However, as I aspired to the ranks of the federal
government’s Senior Executive Service,
I realized that building coalitions and developing
an extensive network of associates helps us
collaborate and share best practices and
provides for the flow of diverse ideas and diverse thinking.”
-Linda Cureton, NASA CIO, April 20, 2009
Federal Brain Drain
60% of all Federal workers
are eligible to retire by 2015
90% of 6,000 Federal Executives
70% of boomers expect to work in their
68% expect to never retire – cycle of work/play
Half of boomers want second careers that help
- Partnership for Public Service, Issue Brief PPS-05-08: Federal Brain Drain, November 2005
- AARP, Knowledge Management, Staying Ahead of the Curve 2003: The AARP Working in Retirement Study.
- Harvard School of Public Health-MetLife foundation Initiative on Retirement and Civic Engagement, Reinventing Aging:
Baby Boomers and Civic Engagement, October 23, 2005
- Merrill Lynch, New Retirement Survey: A Perspective from the Baby Boomer Generation, February 23, 2005.
Partnership for Public Service Survey
42% of college juniors/seniors were
extremely/very interested in working for the
Only 13 out of 3,000 students felt extremely
or very knowledgeable about federal jobs.
- Ruzick, K. Students Eager for Government Jobs, Unsure How to Get Them.
Found at goveexec.com/dailyfed/0506/0506r1.htm.
• resolve the government’s issues with standard terms and
freedom of information and
• negotiated the agreements on behalf of all agencies
• avoids development of separate agreements with each
• agencies free to use Twitter: compatible w/federal use.
• Transparency • Retention
• Accountability • Efficiency
• Participation • Communication
• Knowledge Transfer
1. Not just for kids!!! It’s THE bridge between the generations.
2. Move ‘em up the mountain
via education and training.
3. Who’s your end user? Solutions
must be sensitive to people of all ages.
4. It’s for your own good! Boomers
need to lead; create a flex culture now.
5. Get ’em in! Recruit fresh public
sector personnel (Boomers, too!).
6. Keep ‘em there! Retention of current
personnel via knowledge transfer (and fun!).
For More Information:
Senior Project Coordinator