AGENDAPreview readings and assignment for 4-19Review readings from FridayDiscuss discourse analysis assignment
DIGITAL PHOTOGRAPHY: SARVAS & FROHLICHReproduction: Costless and EndlessTransferability: Bridging Time and SpaceStorage: No Physical Space RequiredEditing: Cropping, Filtering and Automatic EnhancingConvergence: Cross-Platform Potential
SOCIAL MEDIA: SHIRKYClosed groups and companies will give way to looser networks where smallcontributors have big roles and fluid cooperation replaces rigidplanning.Crowdsourcing solves planning problems and power-law distribution (80-20 rule), but to what end?
TECHNICAL COMMUNICATION: SALINASFunctional view of imagesImages objectively correspond to reality and illustrate factualThe types of images we work with are largely limited to factualAll readers cognitively perceive images the same way; and visual design;andVisual rhetoric mean formulaically adhering to a universal set of principlesfor coordinating images with verbal text.
TECHNICAL COMMUNICATION: SALINAS“We seldom talk about the design of images--namely, the strategiccomposition of visual representations that have cultural significance.”Functionalism is “prescriptive and uncritical.”
TECHNICAL COMMUNICATION: SALINAS“Sosnoski theorizes configuration as an “analogical and graphicalintuition‟‟(11) that is also a “mode of argumentation” (16) articulated as aform of „graphic understanding that rel[ies] principally on visualizedresemblances.‟”
TECHNICAL COMMUNICATION: SALINAS“The significance of having a social (or cultural) savvy is that artists mustnot only figure out how to make something but also consider how whatthey make might be seen and used within the larger culture. In so manywords, such savvy involves the ability to read and critique culture as wellas consider an artifact‟s possible cultural consequences as part of theproduction process. Techne, then, is an art involving both a skillful know-how (making) and savvy knowhow (contriving).”