Like other forms of print media, magazines are in a printed format and have subscribers. However, like most other media, convergence has melded magazines in with all other types of media with an online presence. Despite similarities in the online world, magazines are distinct. Magazines meet three of the criteria set forth by Harold Lasswell – they help us survey the environment, correlate what’s happening in society to the environment and transmit social heritage.
the development of magazines in America lagged behind the debut of magazines in England and other part of Europe. The major reasons included that the majority of population in the colonies was in rural areas, the high costs of (1) having a printing press and (2) a very weak local market to support subscriptions and advertising, a underdeveloped road and transportation system and the fact that a magazine in the 1700s would cost about $315 in today’s money
This question is designed to lead students to think about the importance of logistics and technology when thinking about the adoption of media organizations.
After the debut of television, advertisers and readers began to turn to television to satisfy entertainment and information needs. This caused magazines such as Life and Collier’s to shut down in the 1950s and 1960s. Magazines had to shift from trying to target general audiences to a industry interested in packaging niche audiences.
Publishers look for new and emerging markets to launch magazines aimed at particular target audiences. Using aggressive marketing and promotional techniques, new magazines see growth in advertising revenues and provide new types of content. Once competitors enter into the same market niche, advertising revenues and circulation rates stabilize and no longer experience growth. Reader interest, social changes and economic consequences see magazines go through a steeper decline in ad revenues and circulation numbers. Finally, faltering magazines exit the market – literally or are re-designed and/or re-named.