This question is designed talk about the different contexts the First Amendment is considered under – are there different standards for a person v. a newspaper?
e-commerce or electronic commerce shapes the media strategies for traditional and new media companies as more are placing and charging for online advertising, content and actual products. Electronic commerce is the exchange of goods and services electronically, generally over the Internet. Big media firms are large media companies such as Time Warner; little media firms are related to the small entrepreneurs and startup companies. Niche strategies are related to maximizing target audiences. One theory related to niche audiences is The Long Tail by Chris Anderson. Anderson argues that there is value in the niche or small audience segments.
In all forms of media, there are concerns raised about the issue of obscenity. A common held belief is that child pornography is not protected speech under the US Constitution. On the other hand, other types of pornography have caused the US Supreme Court to tackle the issue in a variety of cases. Currently, obscenity rules are governed by the 1973 Miller v. California decision which introduced the Literary, Artistic, Political or Social value test (does it meet one); more importantly, the case set up the community standards principle that allows one community to judge something as obscene and another community as not obscene.