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Rotary Integrated Communications Campaign

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This presentation was prepared by Brand Builder Communications for the Rotary District 6630 PR Awareness Campaign. It explains how a team of Rotarian communications professionals is developing an integrated communications campaign to promote engagement by Northern Ohio Rotary Clubs and develop an inbound marketing channel for the district\’s 55 clubs,

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Rotary Integrated Communications Campaign

  1. 1. Rotary District 6630Integrated Communication Campaign
  2. 2. RI PR Grant OverviewGoal: Increase membership of the 55 Clubs of Rotary District 6630 through increased awareness.Tactics to be employed:• Video• Billboard Campaign• Social Media and Search
  3. 3. RI PR Grant Tactics The Video
  4. 4. RI PR Grant TacticsThe Billboard Campaign
  5. 5. RI PR Grant TacticsThe Billboard Campaign
  6. 6. RI PR Grant TacticsThe Facebook Page & Club Locator App Facebook.com/rotary6630
  7. 7. RI PR Grant Tactics The Facebook and LinkedIn Campaign
  8. 8. RI PR Grant Tactics The Facebook and LinkedIn Campaign
  9. 9. RI PR Grant Tactics How can you engage? • Facebook • Twitter • Youtube • Flickr • iPhone • Android

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