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On Thursday, December 2, Social Fulcrum Vice President and Founder Andrew Krebs-Smith was invited to speak at Loyola University’s First Annual Social Media Panel: Networking Online and Offline, hosted by Loyola’s PRSSA chapter. He was one of four Loyola alumni who shared their post-grad experience with students.
Andrew discussed a variety of topics, including his experience with social media while he was attending Loyola, and how it helped him land a job after graduation. Andrew’s presentation also included the definition of word of mouth marketing, followed by an explanation of why both companies and consumers love social media.
Andrew then shared with students how he personally uses social media, telling his favorite story of how answering a question on LinkedIn resulted in signing a new client. Finally, he ended his presentation with a reminder that social media isn’t always the end all, be all answer, but rather a single tool in the marketing toolbox.