Social Media Panel at Loyola University

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On Thursday, December 2, Social Fulcrum Vice President and Founder Andrew Krebs-Smith was invited to speak at Loyola University’s First Annual Social Media Panel: Networking Online and Offline, hosted by Loyola’s PRSSA chapter. He was one of four Loyola alumni who shared their post-grad experience with students.

Andrew discussed a variety of topics, including his experience with social media while he was attending Loyola, and how it helped him land a job after graduation. Andrew’s presentation also included the definition of word of mouth marketing, followed by an explanation of why both companies and consumers love social media.

Andrew then shared with students how he personally uses social media, telling his favorite story of how answering a question on LinkedIn resulted in signing a new client. Finally, he ended his presentation with a reminder that social media isn’t always the end all, be all answer, but rather a single tool in the marketing toolbox.

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Social Media Panel at Loyola University

  1. 1. Andrew Krebs-Smith <ul><li>Vice President </li></ul><ul><li>Social Fulcrum </li></ul>
  2. 2. Short History <ul><li>Andrew @ Loyola </li></ul><ul><ul><li>Facebook was founded my freshman year </li></ul></ul><ul><ul><li>Online Forums </li></ul></ul><ul><li>Upon Graduation </li></ul><ul><ul><li>Hired b/c I was internet-savvy </li></ul></ul><ul><ul><li>Formally trained in WOMM </li></ul></ul><ul><li>The Cyphers Agency </li></ul><ul><ul><li>Grew “Push N Pull” department </li></ul></ul><ul><li>Now: Social Fulcrum </li></ul><ul><ul><li>Word of Mouth Marketing Agency specializing in social media </li></ul></ul>
  3. 3. Why we love Social Media <ul><li>Credibility - happy customer is the greatest endorsement </li></ul><ul><li>Interaction - instead of glazed eyeballs </li></ul><ul><li>Leverage - exponential communication </li></ul>
  4. 4. How I personally use social media <ul><li>One of my biggest clients contacted me because of a question I answered on LinkedIn </li></ul><ul><li>Research employees (Facebook, Twitter) </li></ul><ul><li>Get answers about business (LinkedIn) </li></ul><ul><li>Personal Interests (automotive forums, exercise forums) </li></ul><ul><li>Research restaurant reviews </li></ul><ul><li>Connect with friends (Facebook) </li></ul><ul><li>Personal SEO (Twitter, SlideShare) </li></ul><ul><li>Marketing for my clients </li></ul>
  5. 5. A few interesting anecdotes...
  6. 6. What can you do right now? <ul><li>Learn the tools </li></ul><ul><ul><li>How to use them </li></ul></ul><ul><ul><li>Unique benefits of each </li></ul></ul><ul><ul><li>Demographics and how they are used </li></ul></ul><ul><li>Be Creative </li></ul><ul><ul><li>One of the people I hired wowed me by creating a twitter account and blog geared towards why she wanted the job. </li></ul></ul><ul><li>Being a “social media professional” isn’t for everyone. But most companies can benefit from employees that know how to leverage these tools </li></ul><ul><li>Know when social media is not the answer. Can it usually help? Yes. Is it always the best or most efficient way to achieve objectives? No. </li></ul>

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