Linked In Tutorial

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This is a description we gave to one of our clients, regarding the technical aspects of specifically how to leverage LinkedIn for their business. They are an architecture, engineering, surveying company that wanted it's sales team to enhance their business-to-business (B2B) efforts.

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  • Background on Cyphers Real Estate Experience Social Media Experience
  • Linked In Tutorial

    1. 1. Using LinkedIn Strategically
    2. 2. Introduction to LinkedIn <ul><li>What is LinkedIn? </li></ul><ul><ul><li>“LinkedIn is the world’s largest professional network with over 55 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” </li></ul></ul><ul><li>How does it work? </li></ul><ul><ul><li>Makes your business network visible </li></ul></ul><ul><ul><li>Like a Facebook for business </li></ul></ul>
    3. 3. Getting Started <ul><li>Fill out your profile (upload resume) </li></ul><ul><li>Import your contacts </li></ul>
    4. 4. Getting Started <ul><li>Look for business contacts </li></ul><ul><li>Ask for recommendations </li></ul><ul><li>Join Groups </li></ul>
    5. 5. Maintenance <ul><li>Update your status </li></ul><ul><li>Comment on status updates </li></ul>
    6. 6. Maintenance <ul><li>Find answers to your questions </li></ul><ul><li>Join/start group discussions </li></ul>
    7. 7. Maintenance <ul><li>Grow your network (remember to look for new contacts) </li></ul><ul><li>Reach out to decision makers </li></ul><ul><ul><li>Not directly connected? Get introduced! </li></ul></ul>
    8. 8. Things to Remember <ul><li>Add value to your company, add value to your reputation </li></ul><ul><li>2 hours/week max </li></ul>
    9. 9. Things to Remember <ul><li>Login - don’t just check your email </li></ul><ul><ul><li>Status Updates </li></ul></ul><ul><ul><li>Profile Updates </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Answers </li></ul></ul><ul><ul><li>Group Updates </li></ul></ul><ul><ul><li>Etc. </li></ul></ul>
    10. 10. Things to Remember <ul><li>Update your status 1x/week </li></ul><ul><ul><li>Don’t know what to post? Read an online article/blog (see our list of resources) </li></ul></ul><ul><li>Ask questions, comment, be social </li></ul>
    11. 11. Tone/Messaging <ul><li>Focus on business </li></ul><ul><li>Exude company personality and positioning in all communication </li></ul>
    12. 12. Break
    13. 13. Questions? <ul><li>Getting Started </li></ul><ul><li>Maintenance </li></ul><ul><li>Things to remember </li></ul><ul><li>Tone </li></ul>

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