4 out of 10 Rwandan children suffer from chronic malnutrition 1 out of 10 children die from malnutrition 30% of the world’s population suffers from significant micronutrient deficiencies – that’s two billion people, equal to the United States population seven times over.
Met lots of people – one of the most touching people we met was Beatrice…
TALK ABOUT HOW WE CAN IMPACT THE PROBLEM WHAT ARE THEY KEY VITAMINS THAT WE WILL BE ADDING?
Means BE STRONG in KinyaRwanda
How did we get from beatriz to a mil? Let me show you… (make the red text pop up after mixing has popped up- before design objectives)
Akshay is at the mill. Says This is the Product, now Soniya will talk about how about how all the players come together to make and sell the Komera.
What is .5 work?
In Sub-Saharan Africa, 40-80% of the population, or between 225 and 270 million people, are served by small scale mills
Approximately the size of Marlyand. Steep mountains and deep valleys cover most of the country. Four provinces -Rwanda has a total of 12,000 km of roads, of which 1,000 km are paved.  The remainder are dirt roads with quality varying from smooth hard surfaces with drainage to rutted, extremely uneven tracks passable only with a four-wheel drive vehicle. maximum dimensions of 150 by 120 miles: only a few hours to travel to either end of the country Rwanda's population density is 702 persons per square mile (271 per km 2), highest among mainland countries of Africa and about 12 times that of the continent as a whole. Nearly all the people live on farms. The only large city is Kigali, the capital.
Tell a specific story about Beatriz and what it would be like if her family’s life was improved SROI What is the price of health? $18 can save people $44 annual health expenditure per person
I want to add one more regarding powder charge but maybe that’s not as important…
providing nutrition to Rwandans through fortification
Product Features easy access door appropriate turn speed inner blades accelerate mixing sized for optimal powder charge fits any size mill output
Miller Value Proposition Each transaction is profitable to the miller… … leading to an 11 month payback on the $35 purchase Fortificant Manufacturing Fortificant Distribution Cost: ¢ 0.37 ¢ 0.25 / kg cassava ¢ 0.12 / kg cassava Revenue : ¢ 0.50 Premium Paid for Fortified Food Family Salary: $350/yr Family Vitamin Spend : $1.30/yr
Operating Plan We will operate as a self-sustaining, non-profit part of PHC. Manufacturing Partner 2) Manufacturing Fortificant Provider 3) Distribution Millers End Consumers 4) Sales/Marketing Zing PHC 1) Organization
Manufacturing Cost Axle $4 Drum $10 Blades $4.50 Sliding Door $0.50 We are pursuing cost savings related to several components with a target cost of $21 by year 4 Steel tube $7 Flat Plate $4 Total Cost = $xxxxx Blades $2 Axle $1 $22 Labor/Transport $2.62 Door Frame $1.40 sheet steel drum and door: $ xxx COST OF 1 KOMERA steel sheet drum & door fixture: $9 round tubing steel axle: $4 square tubing steel legs: $7 steel bar stock leg supports: $5 nuts and bolts: $1 labor / transport: $3 ------------------------------------------- Total Cost: $29
Distribution Kigali Manufactured in Rwanda Sales agents in Rwanda, 2-4 sales per month Included in $35 price Komera Shipped from South Africa Central storage: Kigali (Possible storage in provinces) Included in ½ cent charged to end consumer Fortificant
Marketing Targeted Marketing for Millers Value Proposition : Profit generation <ul><li>Marketing Strategy: </li></ul><ul><li>Assigned sales rep </li></ul><ul><li>Pilot study to prove feasibility </li></ul><ul><li>Allow miller to control price </li></ul>
Marketing End Consumer Marketing Value Proposition : Increased Health <ul><li>Marketing Outline: </li></ul><ul><li>Utilize partners </li></ul><ul><li>Educate partners of product </li></ul><ul><li>Partner with NGOs and hospitals </li></ul><ul><li>Government encouragement </li></ul>
Next steps forward… Pilot Study Product Iteration Product Roll Out Manufacturing & Distribution Partnerships $8,000 $5,000 $4,000 Development 2009 2010 Funding Total Funding Needed: $17,000
Pilot Study Build three Komeras at Stanford. Ship devices to Rwanda. Find three Rwandan millers willing to try product. Send one team member to Rwanda to monitor Komeras for three weeks. Iterate on product as needed. While in Rwanda, analyze manufacturing partners to see if in-country production is feasible.
Flour Folding Fins creates more agitation and mixing of flour.
Fin Angle Downward fin angle prevents flour from getting caught when pouring.
Competing Solutions Today, there are no competing solutions that achieve all of the same objectives as small-scale fortification. Home Milling Large-Scale Mill Supplementation = = = -- -- -- + -- + + -- -- Cost-Effectiveness Reach Scalability Compliance