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providing nutrition to Rwandans through fortification
pain
despair
unfair
We walked the roads of Rwanda…
meet Beatrice
her house…
her livelihood…
walk to the mill…
cassava nutrition…
Beatrice needs an affordable way  to provide nutrition to her family
We have found a way for Beatrice to afford nutrition.
Komera is a $35 device for small mills to distribute nutrients  into flour
Design Direction  A properly mixed solution is essential to fortification How to deliver nutrients?  Which part of the pro...
Existing mills
Komera Addition
Product Features easy access door appropriate turn speed inner blades accelerate mixing sized for optimal powder charge fi...
Miller Value Proposition  Each transaction is profitable to the miller… … leading to an 11 month payback on the $35 purcha...
Operating Plan We will operate as a self-sustaining, non-profit part of PHC. Manufacturing Partner  2)  Manufacturing Fort...
Company Financials Cumulative Cash Flow Positive:  4 years Initial Funding Required: $3500 36 132 420 804 Total Mills:  $8...
Manufacturing Cost Axle $4 Drum $10 Blades $4.50 Sliding Door $0.50 We are pursuing cost savings related to several compon...
Distribution Kigali Manufactured in Rwanda Sales agents in Rwanda, 2-4 sales per month Included in $35 price Komera Shippe...
Marketing Targeted Marketing for Millers Value Proposition :  Profit generation <ul><li>Marketing Strategy:  </li></ul><ul...
Marketing End Consumer Marketing Value Proposition :  Increased Health <ul><li>Marketing Outline: </li></ul><ul><li>Utiliz...
Next steps forward… Pilot Study Product Iteration Product Roll Out Manufacturing & Distribution Partnerships $8,000 $5,000...
Pilot Study  Build three Komeras at Stanford.  Ship devices to Rwanda. Find three Rwandan millers willing to try product. ...
zing
Thank You
Appendix
Flour Folding Fins creates more agitation and mixing of flour.
Fin Angle Downward fin angle prevents flour from getting caught when pouring.
Competing Solutions Today, there are no competing solutions that achieve all of the same objectives as small-scale fortifi...
Monitoring
Margins of Error (mixing and dosage)
Videos of Durms need to be added, (pictures of Nick in flour should also be added)
We have reduced our must have requirements to three major constraints
 
Family Value Proposition  5 family members Earn $1 / day Eat 5+ kg cassava per week Pay $3 to mill 10 kg of cassava ½ cent...
Founding Team
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Komera

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Komera

  1. 1. providing nutrition to Rwandans through fortification
  2. 2. pain
  3. 3. despair
  4. 4. unfair
  5. 5. We walked the roads of Rwanda…
  6. 6. meet Beatrice
  7. 7. her house…
  8. 8. her livelihood…
  9. 9. walk to the mill…
  10. 10. cassava nutrition…
  11. 11. Beatrice needs an affordable way to provide nutrition to her family
  12. 12. We have found a way for Beatrice to afford nutrition.
  13. 13. Komera is a $35 device for small mills to distribute nutrients into flour
  14. 14. Design Direction A properly mixed solution is essential to fortification How to deliver nutrients? Which part of the process? Which element of fortification? Design objectives
  15. 15. Existing mills
  16. 16. Komera Addition
  17. 17. Product Features easy access door appropriate turn speed inner blades accelerate mixing sized for optimal powder charge fits any size mill output
  18. 18. Miller Value Proposition Each transaction is profitable to the miller… … leading to an 11 month payback on the $35 purchase Fortificant Manufacturing Fortificant Distribution Cost: ¢ 0.37 ¢ 0.25 / kg cassava ¢ 0.12 / kg cassava Revenue : ¢ 0.50 Premium Paid for Fortified Food Family Salary: $350/yr Family Vitamin Spend : $1.30/yr
  19. 19. Operating Plan We will operate as a self-sustaining, non-profit part of PHC. Manufacturing Partner 2) Manufacturing Fortificant Provider 3) Distribution Millers End Consumers 4) Sales/Marketing Zing PHC 1) Organization
  20. 20. Company Financials Cumulative Cash Flow Positive: 4 years Initial Funding Required: $3500 36 132 420 804 Total Mills: $840 $3,360 $10,080 $14,280 Revenue: $(1,892) $(1,572) $562 $2,904 Profit: 2010 2011 2012 2013 Market Penetration:
  21. 21. Manufacturing Cost Axle $4 Drum $10 Blades $4.50 Sliding Door $0.50 We are pursuing cost savings related to several components with a target cost of $21 by year 4 Steel tube $7 Flat Plate $4 Total Cost = $xxxxx Blades $2 Axle $1 $22 Labor/Transport $2.62 Door Frame $1.40 sheet steel drum and door: $ xxx COST OF 1 KOMERA steel sheet drum & door fixture: $9 round tubing steel axle: $4 square tubing steel legs: $7 steel bar stock leg supports: $5 nuts and bolts: $1 labor / transport: $3 ------------------------------------------- Total Cost: $29
  22. 22. Distribution Kigali Manufactured in Rwanda Sales agents in Rwanda, 2-4 sales per month Included in $35 price Komera Shipped from South Africa Central storage: Kigali (Possible storage in provinces) Included in ½ cent charged to end consumer Fortificant
  23. 23. Marketing Targeted Marketing for Millers Value Proposition : Profit generation <ul><li>Marketing Strategy: </li></ul><ul><li>Assigned sales rep </li></ul><ul><li>Pilot study to prove feasibility </li></ul><ul><li>Allow miller to control price </li></ul>
  24. 24. Marketing End Consumer Marketing Value Proposition : Increased Health <ul><li>Marketing Outline: </li></ul><ul><li>Utilize partners </li></ul><ul><li>Educate partners of product </li></ul><ul><li>Partner with NGOs and hospitals </li></ul><ul><li>Government encouragement </li></ul>
  25. 25. Next steps forward… Pilot Study Product Iteration Product Roll Out Manufacturing & Distribution Partnerships $8,000 $5,000 $4,000 Development 2009 2010 Funding Total Funding Needed: $17,000
  26. 26. Pilot Study Build three Komeras at Stanford. Ship devices to Rwanda. Find three Rwandan millers willing to try product. Send one team member to Rwanda to monitor Komeras for three weeks. Iterate on product as needed. While in Rwanda, analyze manufacturing partners to see if in-country production is feasible.
  27. 27. zing
  28. 28. Thank You
  29. 29. Appendix
  30. 30. Flour Folding Fins creates more agitation and mixing of flour.
  31. 31. Fin Angle Downward fin angle prevents flour from getting caught when pouring.
  32. 32. Competing Solutions Today, there are no competing solutions that achieve all of the same objectives as small-scale fortification. Home Milling Large-Scale Mill Supplementation = = = -- -- -- + -- + + -- -- Cost-Effectiveness Reach Scalability Compliance
  33. 33. Monitoring
  34. 34. Margins of Error (mixing and dosage)
  35. 35. Videos of Durms need to be added, (pictures of Nick in flour should also be added)
  36. 36. We have reduced our must have requirements to three major constraints
  37. 38. Family Value Proposition 5 family members Earn $1 / day Eat 5+ kg cassava per week Pay $3 to mill 10 kg of cassava ½ cent premium $1.50 for the year to feed entire family fortified flour
  38. 39. Founding Team

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