2011Project:RobinsonCinema-Ermita

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A proposal to rehabilitate and revamp the old Cinema into a dazzling bright and modern movie hub.

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  • February 10, 2011
  • 2011Project:RobinsonCinema-Ermita

    1. 1. CINEMA DESIGN PROPOSAL ROBINSONS MANILA – PEDRO GIL WING
    2. 2. <ul><li>The current Cinema is envisioned to grow aesthetically in parallel with the standards set by midtown wing. Bright atmosphere at 150 lux with clean and elegant lines in modulated articulation. Sustainability, green technology and efficiency of use is the design principle to be adhered. </li></ul><ul><li>A clear cut design solution is being sought to amplify the existing viewing market and capture new ones. </li></ul><ul><li>The new space reflects a young yet elegant ambience devoid of fancy elements. Brand colors Red and White will play a major role in the material and color storyline to best relate and be in sync with Robinsons brand direction. </li></ul><ul><li>The following are known design parameters:: </li></ul><ul><li>- Easily identifiable location via large graphical </li></ul><ul><li>solutions of signage and color schemes. </li></ul><ul><li>Organized booth set-up and clean counter </li></ul><ul><li>and equipment/cabinetry provisions </li></ul><ul><li>The elements should be able to capture </li></ul><ul><li>attention in a snap. </li></ul><ul><li>Large dome to be utilized with functionality and aesthetics </li></ul><ul><li>Well lit atmosphere is required with an average 150 lux level target. </li></ul><ul><li>Design should adhere to maintenance </li></ul><ul><li>friendly solutions that equals to cost. </li></ul>DESIGN BRIEF
    3. 3. MOOD BOARD ROBINSONS CINEMA- PEDRO GIL WING INSPIRATION MATERIALS
    4. 4. EXISTING SITE CINEMA LOBBY EXISTING LOBBY & ENTRANCE ROBINSONS CINEMA- PEDRO GIL WING CLUTTERED SNACKBAR NEEDS SYSTEM & ORGANIZATION TO BE VISUALLY TAMED LARGE CEILING WITH POTENTIAL FOR GRAPHICS & SIGNAGE NEEDS A STRIKING WELCOME SIGNAGE THAT CAPTURES ATTENTION LACKS FOCUS/IDENTITY ENTRANCE OR THRESHOLD TO DEMARCATE AS ENTERTAINMENT AREA
    5. 5. DESIGN SOLUTION - SKETCHES
    6. 6. PROPOSED CNEMA LOBBY PLAN LINEAR RUNNING LED FLUSHED WITH NEW OFF-WHITE HOMOGENOUS TILE FLOOR TO MAINTAIN THE LOBBY’S SYMMETRY IN AESTHETICS, A TYPICAL KIOSK MODULE SHOULD BE PROVIDED FOR LEASED AREAS CENTER THEME SEATING WITH ICONIC FURNISHINGS, CAN ALSO DOUBLE AS SPACE FOR MOVIE EVENT LAUNCHING AND MOBILE DISPLAY. CINEMA LOBBY PLAN ROBINSONS CINEMA- PEDRO GIL WING
    7. 7. CINEMA THEATER PLAN ROBINSONS CINEMA- PEDRO GIL WING
    8. 8. CINEMA ENTRANCE - SKETCH ROBINSONS CINEMA- PEDRO GIL WING LED BOX ON PROTRUDING METAL FRAME FOCUS/IDENTITY ENTRANCE OR THRESHOLD TO DEMARCATE AS ENTERTAINMENT AREA GLOWING SIGNAGE WITH CONCAVE BACKING TO PROVIDE DEPTH ILLUSION THAT CAPTURES ATTENTION
    9. 9. CINEMA LOBBY - SKETCH ROBINSONS CINEMA- PEDRO GIL WING LINEAR LIGHT TROUGHS LED CONSTELLATION @ DOME OR TRANSLUCENT PAINT AND BLACK LIGHT AS OPTION MOVIE GRAPHICS TRANSLUCENT MENU BOARDS LED BOX PADDED BENCH SEATING
    10. 10. PROPOSED CINMA THEATER PERSPECTIVE CINEMA THEATER – SKETCH ROBINSONS CINEMA- PEDRO GIL WING INSULATION PANELS LED CONSTELLATION @ DOME OR TRANSLUCENT PAINT WITH BLACKLITE MOVIE SCREEN LINEAR LED BOX
    11. 11. DESIGN SOLUTION – 3D
    12. 12. CINEMA ENTRANCE ROBINSONS CINEMA- PEDRO GIL WING
    13. 13. CINEMA LOBBY ROBINSONS CINEMA- PEDRO GIL WING
    14. 14. CINEMA TICKET BOOTH ROBINSONS CINEMA- PEDRO GIL WING
    15. 15. CINEMA THEATER ROBINSONS CINEMA- PEDRO GIL WING
    16. 16. THANK YOU Cityland Shaw Tower cor Saint Francis St Mandaluyong CitY Philippines 1550 +63.9275617803 T +632.9079986 F 2106 Wayland House, 55-61 Shek Pai Wan Road, Tin Wan, Hong Kong +852.25540328 T +852.25540800 F [email_address] www.facebook.com/studiosupremo STUDIO SUPREMO DESIGN CONSULTANCY INT’L

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