Mr big bazar proposal


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Mr big bazar proposal

  1. 1. An approach to understand thefailure on reaching profit benchmarkof vegetable mart in Big BazaarSaturday, May 18, 2013 1Title of the project:
  3. 3. General Objective:To identify thereasons behindthe low sales ofvegetables in BigBazar.Saturday, May 18, 2013 3PROJECT OBJECTIVES
  4. 4. SPECIFIC OBJECTIVES To collect information on and analyse: To understand the supply chain of the vegetables. To identify the loop holes in the supply chain. To understand the perceptions and preferences ofthe customers about the Big Bazar and localvegetable shops. To understand and analyse the views of the salesperson of Big Bazar.Saturday, May 18, 2013 4
  5. 5. RESEARCH QUESTION:Why vegetable mart is unable to reach profitbenchmark in big bazaar , Bhubaneswar?To get a complete understanding about theretail outlet of vegetables of Big Bazar.To identify the reasons behind the low sales ofvegetables in Big Bazar.Saturday, May 18, 2013 5
  6. 6. Collection of secondarydataCollection of primarydataThrough Internet Through observation andinformal interview of thesales person Big Bazar.Through variousmagazines and literatures.Through formal interviewsof the customers throughstructured questionnairesSaturday, May 18, 2013 6RESEARCH METHODOLOGY
  7. 7. RESPONDENT SELECTION AND SAMPLESIZESr. No. Place Sample Size1. Big Bazar 1002. Local Market 50Total sample size 150Saturday, May 18, 2013 7Sampling Method: Purposive samplingLocation: Bhubaneswar
  8. 8. RESEARCH PLANPhase I: Secondary data collection (5 Day)Desk review of existing literature, secondary data on vegetableoutlets of Big Bazar.Phase II: Primary data collection (10 Day)Customer Survey at Big BazarUnstructured interview of Sales person at Big BazarPhase III: Primary data collection (10 Day)Customer Survey at local marketUnstructured interview of local wanderPhase IV: Data Analysis and Report Presentation (5 Day)Findings and analysisSubmission of Final ReportSaturday, May 18, 2013 8
  9. 9. EXPECTED OUTPUTS We would be able to identify the loop holes in the supplychain of vegetables of Big Bazar. We would able to get a comparative idea of the localvegetable shop and Big Bazar. We would be able to identify the area where Big Bazar failsto attract customers. We would be able to identify the ares where Big Bazarneeds intervention. We would come to know about the strenghts of Big Bazar. We would be able to identify the needs and preferences ofthe customers.Saturday, May 18, 2013 9
  10. 10. CONCLUSIONThe sales of vegetables hence is quite low because ofsome of the following reasons:The price is quite highThe consumers suspect that the vegetables are notfreshThe price is not bargainable. etc.Big Bazar needs to identify its market in order toincrease its sales.Big Bazar should work on its weakness and shouldupgrade its strengths.Saturday, May 18, 2013 10
  11. 11. Thank You!Saturday, May 18, 2013 11Presented by: Suvrojit Choudhury (12201043) Chandra Prakash (12201011) Anoop Kumar Mishra (12201005)This is not an end ……