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Don’t say YES to BIGDATA
if you want to say NO !!
April 25, 2015
- Akkiraju Bhattiprolu (Akki)
Associate Vice President, B...
© 2014 | 2
Do I have a BigData problem?
© 2014 | 3
Systems of Record
• Deliberate Systems
• Structured Data
• Enterprise Resource Planning
(ERP)
• OLTP - ACID Tra...
© 2014 | 4
BigData
• Infinite Data From Social Networking – SOE
• Smart Machines
• E-Commerce BigData
Volume Velocity Vari...
© 2014 | 5
SOR SOE
4 V’S
LOW
4 V’S
HIGH
Q1 Q3
Q2 Q4
No Medium
Low High
Use Cases
© 2014 | 7
Is This A Big Data Problem? Use Case 1
High Volume SOR
• Institutional clients
– Small number of accounts
– Hug...
© 2014 | 8
Is This A Big Data Problem? Use Case 2
Low Variety & Veracity SOE
• Text Analytics With Extensive Visualization...
© 2014 | 9
Thank you !!
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Dont say yes to big data when you want to say no!

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Dont say yes to big data when you want to say no!

  1. 1. Don’t say YES to BIGDATA if you want to say NO !! April 25, 2015 - Akkiraju Bhattiprolu (Akki) Associate Vice President, Broadridge Financial Solutions. akkiraju.bhattiprolu@broadrige.com akkirajub@gmail.com www.after3beers.com Twitter : @akkirajub
  2. 2. © 2014 | 2 Do I have a BigData problem?
  3. 3. © 2014 | 3 Systems of Record • Deliberate Systems • Structured Data • Enterprise Resource Planning (ERP) • OLTP - ACID Transactions • Analytics And Business Intelligence • ETL • Size Of ERP Data? A C I D SOR And SOE BASE Systems of Engagement • Coined By Geofrey Moore • Non-Deliberate Systems • Unstructured Data • Consumers, Students & Children • Interactions – BASE Properties • Probabilistic Analytics • Enterprise Use Cases With SOE
  4. 4. © 2014 | 4 BigData • Infinite Data From Social Networking – SOE • Smart Machines • E-Commerce BigData Volume Velocity Variety Veracit
  5. 5. © 2014 | 5 SOR SOE 4 V’S LOW 4 V’S HIGH Q1 Q3 Q2 Q4 No Medium Low High
  6. 6. Use Cases
  7. 7. © 2014 | 7 Is This A Big Data Problem? Use Case 1 High Volume SOR • Institutional clients – Small number of accounts – Huge number of transactions – 45 K having 30 M Transactions • Support Computations for OLTP as well OLAP • Average Computation time 16 Hrs • Worst Case 44 Hrs • BigData Problem ? • Green Plum : Average 7 Hrs SOR SOE 4 V’S LOW 4 V’S HIGH Q1 Q3 Q2 Q4 No Medium Low High
  8. 8. © 2014 | 8 Is This A Big Data Problem? Use Case 2 Low Variety & Veracity SOE • Text Analytics With Extensive Visualization • Process unstructured data – Insights – Trends – Patterns • 7 years of companies • Few couple of sectors • Key attributes – Participants – Who asked – What questions – What answers • BigData Problem? SOR SOE 4 V’S LOW 4 V’S HIGH Q1 Q3 Q2 Q4 No Medium Low High
  9. 9. © 2014 | 9 Thank you !!

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